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Saturday, February 26, 2011

Fiat 500: Life is Best When Driven by Celebration Challenge

In celebration of the launch of the FIAT 500, 52,000 Chrysler employees from all around the world joined together to participate in “Life Is Best When Driven By Celebration” Team Challenge. Each team created original artwork to express their passion for the FIAT 500 and the brand’s values of creativity, personalization and self-expression.

Out of more than 80 teams, five finalists were selected, and now the voting is turned over to Fiat fans worldwide to determine the winner. The selected artwork has been posted on Fiat USA's Facebook page, and voting will take place from Friday, February 25 thru the 27. Go to Fiat USA's Facebook page and vote... NOW!

Go Here To Vote!

Here is more on the Fiat 500-Driven by Celebration Challenge:

Life is Best When Teams Are Driven by Passion, Inspiration and Creativity

Chrysler Group LLC employees are always encouraged to be passionate about achieving, embrace and cherish competition, and express their creativity – most recently in a company-wide, Fiat 500-inspired design contest. Corporate teams representing more than 80 departments and business centers in North America embraced the FIAT brand’s values of creativity, personalization and self-expression by creating their own works of art — exemplifying what the “Life is best when driven by Celebration” Team Challenge meant to them.

“We are so proud of the effort and enthusiasm rallied by our employees through this contest,” said Laura Soave, Head of FIAT Brand North America. “This shows what we are capable of as a company when teamwork, creativity and inspiration are blended together. Not only did the teams enthusiastically take on the challenge, but they really exceeded all our expectations.”

Driven by Celebration
The contest was inspired by the FIAT brand platform, “Life is best when driven,” which celebrates individuals who live life to the fullest. In addition, the team challenge allowed each department to collaborate on their entries in a friendly and competitive environment, while coinciding with the introduction of the new 2012 Fiat 500 (Cinquecento) to the North American market. The “Life is best when driven” platform encourages people to demonstrate how they are driven and inspired – by Passion, by Enthusiasm, by Wonder, and now by Celebration.

Embracing the creativity and self-expression within
Inspired by the more than 500,000 unique ways to personalize the new 2012 Fiat 500, each Chrysler Group department had 10 business days to individualize a 4-foot by 3-foot art canvas with the outline of the new Fiat 500. In addition to the canvas, each department team had to create a 2-3 minute video documenting the motivation and development behind their completed project.

Chrysler Group employees and contractors located in Mexico, Canada and the United States were encouraged to participate in the contest, and all departments – including all offices from Auburn Hills to the manufacturing facilities, to the parts distribution centers and everywhere in between – were represented in the final submissions.

A social competition won via social media
Helping to narrow down the creative talents of more than 80 departments’ entries to five finalists were four guest judges who reviewed and voted on-site and from virtual locations. The judges included Laura Soave, Head of FIAT Brand North America; Roberto Giolito, Head of Fiat Style, Fiat Group, S.p.A.; Ralph Gilles, Senior Vice President of Product Design, Chrysler Group LLC; and Antonio “Shades” Agee, Detroit artist.

The five leading “by Celebration” canvases and the teams’ corresponding behind-the-scenes videos will be posted on the FIAT USA Facebook page this weekend, Feb. 25 - Feb. 27, 2011 and the winning entry will be determined by Fiat enthusiasts worldwide.

A world-class prize & experience
The winning department will receive access to new 2012 Fiat 500 model(s)* to experience for one week, with the keys presented by Chrysler Group and Fiat S.p.A. Chief Executive Officer, Sergio Marchionne. Additionally, the winning artwork will be included in a spread within Ricambi, the official publication of the Fiat Lancia Unlimited Club (FLU). Check out FLU here.

* Number of vehicles used depends on department size.

Press Release Courtesy of Chrysler Media


Chrysler Blogger said...

Can u take a minute to Vote for My Friends Art Work In The Fiat 500 Challenge---Warren Truck

Doonie said...

Was at the Milwaukee Auto show today. Bergstrom had one red Sport on display. Seats were nice. Leather or similar. Made my wife sit in it. No squawking! She said heated seats would be nice. Those Sport wheels are really sharp-looking in person. Lotsa people were getting in it to sit and see how it was. They seemed surprised at how comfortable it was. Gotta call Bergstrom and see when delivery could take place.

Johnny Flosser said...

Test drove a Red 500 Sport model at Lithia Chrylser of Concord, CA today. Their studio isn't ready, but they have one tester to drive. I needed to get excited for my Prima Edizione that should be delivered there any day. I'm hoping, anyway.