Fiat 500 USA Homepage

What's new in the Fiat 500 world

2019 Fiat 500 Revealed

Complete pricing details on the new 2019 Fiat 500 are here.

Fiat 500X All-Wheel-Drive System-Explored

A look at the 500X's All-Wheel-Drive system and how it stacks up to the competition

Fiat 124 Spider!

Everything you need to know about the new Iconic Fiat 124 Spider.

The Roomy Fiat 500L

The Fiat 500L has the room of a full-sized car within its subcompact dimensions. Learn more about this versatile car

Alfa Romeo Stelvio!

Read all about the exciting Alfa Romeo Stelvio here.

Why are Fiat enthusiasts crazy about their cars?

Articles that look at some of the great cars, features and accomplishments that make up the Fiat Brand

Wednesday, July 31, 2013

Fiat 500 Tops in JD Power's APEAL Awards

Fiat 500 Hatcback and Cabrio

The Fiat 500 took top honors in its class in the JD Power's APEAL Awards. The J.D. Power and Associates Automotive Performance, Execution and Layout (APEAL) test study examines what owners like about their new vehicles after 90 days of ownership. APEAL is based on eight categories of vehicle performance and design: engine/transmission; ride, handling and braking; comfort/convenience; seats; cockpit/instrument panel; heating, ventilation and cooling; sound system; and styling/exterior.

Fiat 500 Dashboard

The Fiat 500 was scored as having the best overall performance and design; features and instrument panel, and style in its class. Competitors in the City Car category soundly beaten by the Fiat 500 included the Chevrolet Spark, Scion IQ and Smart FourTwo.

JD Powers APEAL Ratings by Category - City Car
Overall Performance and DesignPerformanceComfortFeatures and Instrument PanelStyle
Fiat 500       *****      ****   ***       **********
       ***        ***    ***       ***  ***
Scion IQ       **        **     **       **   **
Smart FourTwo       **        **  *****       **  **

***** Among the best **** Better than most *** About average **The rest

The Fiat 500 has won many awards, but this JD Power award is particularly important because it shows that Fiat owners are happy with the design and performance of their car, which is what ultimately matters the most.

Source:JD Power

Saturday, July 27, 2013

Italian Car Designer Fabrizio Vacca at Fiat Freak Out

Fabrizio Vacca, lead interior designer for the new Fiat 500L flew in from Fiat's headquarters in Torino, Italy to attend this year's Fiat Freakout held last week. The friendly and personable Vacca spent much time talking with Fiat fans during the event and held a presentation during the awards banquet. He gave an overview on the rich history of Fiat family car design and where the new Fiat 500L fits into this heritage. Below is the presentation for those who missed it.

Above is an interview where Vacca gives his impressions on the Fiat FreakOut. On behalf of the all the Fiat enthusiasts at the event last week, I would like to thank Fabrizio Vacca for visiting this year's show and for his graciousness.

Thursday, July 25, 2013

Win a Fiat 500 with McDonald's MONOPOLY Game!

Fiat 500c Cabrio

Here's a good reason to go to McDonald's besides a Happy Meal; Fiat is giving away cars! That's right, now you can leave McDonald's in style in a brand new Fiat 500. For the second year in a row, Fiat has teamed up with America's favorite fast food restaurant to give away twenty-six new Fiat 500 vehicles to winners participating in McDonald's MONOPOLY game. Up for grabs this year are three different Fiat 500 models including the Fiat 500L, 500 Hatchback, and 500 Cabrio. Entering is easy, head on down to your local McDonald's or, if you have a more discerning palate, go to and enter online.

Your chance to win a Fiat 500 in the MONOPOLY game at McDonald's runs from July 16 through August 12 in restaurants and online through August 26, 2013. Go for it!

Details below:

Participants have two ways to enter to win a Fiat 500 vehicle:

• In-restaurants: The 2013 MONOPOLY® Game at McDonald’s® is available at participating McDonald’s restaurants starting July 16 through August 12, or while supplies last. Players can peel Game Pieces from select menu items to instantly win one of ten Fiat 500 vehicles or collect property sets for a chance to win one of fifteen Fiat 500 vehicles, cash prizes up to $1 million (payable $50,000/yr for 20 yrs, without interest) and many other exciting prizes.

• Online Sweepstakes: Starting July 16 through August 26, players (13 yrs and older) can enter McDonald’s Game Piece codes at for one entry into the Online Sweepstakes for the chance to win a 2013 Fiat 500 Cabrio.

The MONOPOLY Game at McDonald’s is open to residents of the U.S., Guam, Puerto Rico and Saipan. For complete details and Official Game Rules, visit

NO PURCHASE NECESSARY TO PLAY/WIN A PRIZE. A PURCHASE WILL NOT INCREASE CHANCES OF WINNING. Internet access & valid email required for Online play. Games open to residents of the 50 US, DC, Guam, Saipan & Puerto Rico. In-Store begins 7/16/13, ends 8/12/13, or while supplies last. *Odds based on Game Pieces (each has 2 Game Stamps); mostly food prizes. Online Game is time seeded, begins 7/16/13 at 12:00:00 a.m. EDT, ends 8/26/13 at 11:59:59 p.m. EDT. Must be 13+ to play Online. Games subject to Official Rules avail. at participating McDonald’s restaurants and; see for restrictions, prizes/claim details, ARVs, odds and no purchase play. Void where prohibited. Sponsor: McDonald’s USA, LLC, Oak Brook, IL 60523.

©2013 McDonald’s. MONOPOLY TM, ® & © 2013 Hasbro.

Details from FIAT USA

Tuesday, July 23, 2013

2013 Fiat FreakOut Wrap Up

2013 Fiat FreakOut

The 2013 Fiat FreakOut has just wrapped up and was an outstanding success. Fiat enthusiasts from around the country, Canada and even Europe showed up to take part in the four day celebration of Fiat Group cars. Fans were treated to rare cars, including Fiat Dinos, a Lancia Apppia, an Alfa Romeo Junior Zagato and 8C Competizione coupe, to name just few. FreakOut Photo Album

Between scenic drives, cruises and cocktail parties, attendees had the opportunity to talk with the Nicole Longhini, Fiat 500L Product Marketing Manager and Fabrizio Vacca, Senior Interior Designer of the 500L. Vacca, who flew in from Torino, Italy just for the show, gave a presentation on the new Fiat 500L with an overview of the history of Fiat family car design and where the 500L fits in.

First row at 2013 Fiat FreakOut

Fiat FreakOut was started in 1983 - the same year Fiat stopped selling new cars in the US - by  Bobb Rayner and a handful of Fiat enthusiasts. They formed a club called the Fiat Lancia Underground that later became Fiat Lancia Unlimited. Over the past thirty years, this Fiat club has evolved into the largest in North America with the Fiat FreakOut the largest gathering of Fiat enthusiasts in the nation. For carrying the Fiat banner and supporting the brand while Fiat was absent from the US market for 28 years, the Fiat Lancia Unlimited club was rewarded by Fiat in 2010 by being offered the first batch of Fiat 500s off of the production line.

Spiders at 2013 Fiat FreakOut

This year marked a name change for the club, which is now called Fiat Club America. Whatever the club is called, though, it is still built upon being a friendly and welcoming community of Fiat Group car enthusiasts, just as it was in the beginning.

Next year's Fiat FreakOut is being held in Chicago. Become a part of it and join the Fiat Club America!

Panorama photo courtesy of Fiat Club America

Tuesday, July 16, 2013

2013 Fiat FreakOut Kicking Off!

On the road to Fiat FreakOut

Fiat FreakOut is the largest Fiat event of the year and is about to kick off this Thursday, July 18. The Fiat Club America's national convention is a four day event filled with cars, activities and enjoyable, fun people. Fiat fans and owners from all over the country are right now making their way to Long Island, New York - home of this year's FreakOut. Some of the registration deadlines have passed, but there are still ways to participate and enjoy the event. For example, the car show on Saturday starts at 10:00 AM at Old Westbury Gardens and is free to view. See the cars and meet the friendliest group of car people around. There will also be vendors on site at the Hyatt Regency in Hauppauge - the official FreakOut hotel.

Follow the links below to learn more. See you there!


Thursday, July 11, 2013

Fiat 500 Abarth Body Paint Ad

Fiat 500 Abarth Cabrio Body Paint Ad

No, your eyes are not deceiving you. That Fiat 500 Abarth Cabrio is made of a dozen or so people! Fiat commissioned this striking ad called "Body Paint" to run in ESPN The Magazine’s Body Issue, which celebrates the beauty of the human form. Noted body painter Craig Tracy and a team of 30-40 people created this stunning example of Body Art which features a canvas made up of female artists, performers and models.

Jason Stoicevich, Head of Fiat Brand North America issued a statement saying:

"We wanted to create a concept for ESPN The Magazine's Body Issue that was as visually unique as the Fiat 500 Abarth Cabrio. The notion of the 'Body Paint' print ad conveying athletic grace in a magazine that specifically devotes itself to covering athletes around the world sparked a perfect union for the FIAT Brand."

Look for the July 22nd ESPN The Magazine's Body Issue on sale at newsstands today. Follow the link below to read more.

Fiat 500 Abarth Body Paint

Tuesday, July 9, 2013

Fiat 500 - Born on the Fourth of July!

2007 Fiat 500 Unveil

The Nuova Fiat 500 was launched in 1957 and brought affordable transportation to a nation that was still struggling to recover from the devastation of war. More than just transportation though, the happy and cheerful Fiat 500 had a bright personality that conveyed a joy of living that is typically an Italian way of looking at life. Fifty years later, this personality was captured with the new Fiat 500 we enjoy today. Take a look back at the spectacular launch of this modern icon with these videos from July 4, 2007.

Read more: Relaunched!

The new Fiat 500 was launched on July 4, 2007 exactly 50 years after the nuova Fiat 500. To celebrate this year's anniversary, Fiat relaunched a redesigned website. The new website is interactive and now covers all the various models - from the 500 hatchback to the new seven passenger Fiat 500L Living. Navigation is done by two "joystick" controls on either side of the page and the theme is simple, fun and interactive. Give it a try! 

Tuesday, July 2, 2013

Fiat 500 Sales For June 2013

Fiat USA has posted sales for June, and they show an overall gain of 1 percent compared to the same month a year ago. Fiat sold a total of 4,050 cars last month - 3,509 Fiat 500 hatchbacks, Cabrios and Abarths and 541 Fiat 500L 5 doors. Sales of the Fiat 500L are going very well, the 541 figure is particularly impressive because the 500L has only been available since the middle of June, with some Fiat Studios waiting even longer to receive their allotment. Most of the first shipment have been Fiat 500L Easy and Lounge models, expect to see the full range of models, from the 500L Pop to the highly anticipated 500L Trekking coming in the next wave of cars arriving from Europe.

June was a busy month for Fiat. Besides the debut of the Fiat 500L, June saw Fiat continue its relentless social media campaign with its "Score a Scorpion" contest, launching the website and utilizing its very active Facebook page. The Fiat 500 also added two more awards to its trophy case: the 2013 Fiat 500 picked as one of Kelly Blue Books "10 Coolest Cars Under $18,000" and the Fiat 500 Abarth Cabrio named "Best Convertible" by Southern Automotive Media Association. Finally, the month saw the launch of the Fiat 500L media campaign, featuring a new Fiat commercial called "Italian Invasion" that has a Paul Revre like character riding through a colonial town announcing the 'Italians are coming!"

July is also looking very promising for Fiat with another full shipment of Fiat 500Ls arriving at the port, the all electric Fiat 500e beginning to show up at Californian Fiat Studios and the largest Fiat owners convention (Fiat FreakOut) about to kick off in two weeks (July 18). We'll be keeping an eye on this all, so stick around!

Fiat 500 Sales in the United States - Jan - June 2013
Fiat 500Current MonthLast YearVol ChangeCurrent YTD TotalLast Year YTD TotalVol Change
June 2013






May 2013      4,051  4,003     +1%        17,562        16,702  +5%
April 2013      3,899  3,849      +1%        13,511        12,699   +6%
March 2013      3,807  3,712      +3%         9,612          8,850   +9%
February 2013      3,302  3,227      +2%         5,805          5,138   +13%
January 2013      2,503  1,911     31%         2,503          1,911   +31%