Search This Site

Friday, May 31, 2013

Jonesin’ for a Fiat 500e Contest!

Fiat 500e Jones Soda Contest

Fiat is kicking off the summer in high gear with new car launches and a new marketing campaign featuring a car giveaway! To celebrate and highlight the three new models (the fun Fiat 500 Abarth Cabrio, the roomy Fiat 500L 5 door and the all electric Fiat 500e) Fiat has teamed up with the Jones Soda Co. and will run a photo contest to giveaway prizes including Fiat and Jones Soda merchandise. The top prize is a brand new Fiat 500!

Make sure you check out the details below and get your photos in!

Jones Soda Co. And The Fiat Brand Announce “Jonesin’ For A Fiat 500e” Photo Contest

Contest Kicks-Off June 1 to Celebrate Natural Jones Soda and the 2013 Fiat 500e, both Launching Exclusively in California this Summer

SEATTLE, WA – May 31, 2013 – Jones Soda Co. (JSDA), a leading premium beverage company known for its customer-designed packaging, and the FIAT Brand today announced their “Jonesin’ for a Fiat 500e” summer photo contest. The contest is part of a larger integrated marketing campaign for Jones Soda and the FIAT Brand to celebrate the companies’ new products, Natural Jones Soda and the automobile company’s all-new, all-electric Fiat 500e, which are both launching exclusively in California this summer.

Fiat 500e

Between June 1 through October 31, contestants who submit photos of any Fiat 500 model will have a chance to win either a weekly prize or the Grand Prize. Weekly winners will be awarded a Prize Pack of Jones Soda and FIAT Brand merchandise. At the conclusion of the contest, a Grand Prize winner will receive a brand new 2013 Fiat 500 (a 500e if a California resident), surf lessons with Jones-sponsored professional surfer Brianna Cope, and have the winning photo featured on a run of Natural Jones Soda in 2014. Contestants in the U.S. and Canada can enter to win by submitting their qualifying photos using the hashtag #Jonesinforafiat500e through Jones Soda Co.’s official Website, Instagram, Twitter and Facebook pages. Submissions will be judged based on the quality and creativity of the photos.

“We recognized that our brand DNA is similar to that of the Fiat Brand: unique, independent, fun and colorful. Both companies are launching healthier versions of our iconic, regular products in the California market, which are Natural Jones Soda and Fiat’s all-electric vehicle, the Fiat 500e,” said Jennifer Cue, CEO, Jones Soda. “This is a fun way for us to connect with our fan base and do what Jones Soda does best, connect with our consumers through photography.”

“The sense of excitement that surrounds the launch of the all-new Fiat 500e in California this summer creates a perfect opportunity for us to partner with like-minded brands such as Jones Soda,” said Jason Stoicevich, Head of FIAT Brand North America. “Through fun social media activities, we will capture customer’s attention and one lucky winner will be able to bring home the zero emission Fiat 500e.”

Brianna Cope

Beyond the “Jonesin’ for a Fiat 500e” photo contest this summer, the companies are partnering on event and sampling programs, including a presence at the U.S. Open of Surfing in Huntington Beach, California, in July, where Brianna Cope will be competing and showcasing the new Fiat 500e. In addition, Jones Soda and Fiat USA will have a Fiat dealership sampling program in California and will be collaborating on a range of social media initiatives.

The contest is limited to individuals who are legal residents of the fifty (50) United States, the District of Columbia, and residents of Canada (excluding Quebec). Further details on the contest (including the official rules) and other events taking place throughout California in 2013 can be found at or

Natural Jones Soda

About Natural Jones Soda
Natural Jones Soda is sweetened with a proprietary blend of natural sweeteners including pure cane sugar, organic agave syrup and stevia, and each 12-ounce bottle contains 30 calories, five grams of fiber and five grams of sugar.

About the Fiat 500e
This summer, the FIAT Brand is launching its all-new, all-electric vehicle into the California market. With its iconic Italian style, world-class dynamics and environmentally responsible zero-emissions design, the all-new 2013 Fiat 500e builds on the Cinquecento legacy, while offering customers a no-compromise electric vehicle (EV) that embodies the FIAT Brand’s simple, purposeful and fun-to-drive values. The Fiat 500e electrifies the Cinquecento lineup with even more innovation and style, an EPA tested 87 miles of best-in-class driving range and an industry-best 108 per gallon equivalent (MPGe) highway rating of pure battery-electric power. The all-new Fiat 500e is available in the second-quarter of 2013 and is priced at $32,600, which includes an $800 destination charge. However, eligible California residents may be able to purchase the Fiat 500e for as low as $20,600, after federal credits, state incentives and FIAT rebates are included.

About Jones Soda Co.
Headquartered in Seattle, Washington, Jones Soda Co.® (OTCQB: JSDA) markets and distributes premium beverages under the Jones Soda, Jones Pure Cane Soda, Jones Zilch and now Natural Jones Soda® brands and sells through its distribution network in markets primarily across North America. A leader in the premium soda category, Jones is known for its variety of flavors and innovative labeling technique that incorporates always-changing photos sent in from its consumers. Jones Soda is sold through traditional beverage retailers.


Friday, May 24, 2013

Fiat 500L Pricing Announced!

Pricing and equipment levels for the all new Fiat 500L have just been released! The Fiat 500L comes in four models - Pop ($19,100), Easy ($20,195), Trekking ($21,195) and Lounge ($24,195).* In typical Fiat fashion, each version of the 500L comes very well equipped and loaded with features and technology that puts them at the front of their segment.

Here is a brief rundown on each model, courtesy of Fiat USA:

Fiat 500L Pop
Designed for customers who want Italian style, versatility, efficiency and personalization options, the all-new 2014 Fiat 500L Pop includes a 1.4-liter MultiAir Turbo engine with six-speed manual transmission, premium Koni frequency selective damping (FSD) front struts and rear shock absorbers, bi-halogen headlamps with daytime running lamps, 16-inch chrome-accented wheel covers, all-season tires, stainless-steel exhaust tip, black exterior mirrors with driver- and passenger-side spotter mirrors; heat, air conditioning, power lock and windows with one-touch up/down, cruise control, body-color instrument panel, six speakers, Electronic Vehicle Information Center (EVIC) with trip computer, miles-to-empty, average fuel economy and tire-pressure monitoring (TPM) display; steering wheel controls, six-way cloth seats with driver and front-passenger height adjust, 60/40 split-fold rear seatbacks with segment-exclusive fore-aft adjustment, recline and tumble/slide feature; tilt and telescoping steering column, 12-volt console and auxiliary power outlets, multi-position cargo area trunk panel, cap-less fuel-filler door, floor mats, interior observation mirror and dual sun visors with vanity mirrors.

In addition, the Fiat 500L Pop includes the innovative Uconnect 5.0 with its 5-inch touchscreen display, radio voice commands, handsfree phone, Bluetooth-audio streaming, text message reader, personalization settings and media hub (USB and auxiliary ports) for seamless integration of portable devices. Safety features include seven standard air bags, reactive front head restraints, vehicle theft security alarm, child seat anchor system and electronic stability control (ESC) with Hill-start Assist.

The 2014 Fiat 500L Pop model has a starting U.S. MSRP of $19,100 (plus $800 destination charge).

Fiat 500L Easy
Providing customers with versatility and efficiency and even more style and comfort features, the all-new 2014 Fiat 500L Easy takes the Fiat 500L Pop model and adds standard 16-inch aluminum wheels, deep-tint rear glass, body-color exterior mirror caps, front-seat center console with armrest, leather-wrapped square-in-circle designed steering wheel, premium leather-wrapped shift knob with chrome accent, vinyl-wrapped instrument panel available in three colors, unique cloth seat fabric and six-speaker FIAT premium audio system with 520-watt amplifier.

The 2014 Fiat 500L Easy model has a starting U.S. MSRP of $20,195 (plus $800 destination charge).

Fiat 500L Trekking
For customers who want the perfect blend of rugged styling and versatility to match their active lifestyle, the all-new 2014 Fiat 500L Trekking adds to the Fiat 500L Easy model with aggressively designed two-piece front and rear fascias with Grigio Chiaro (graphite) inserts, fog lamps, satin-finished “whiskers,” door handles and unique lower front- and rear-fascia accents, Grigio Chiaro wheel arch and body-side sill moldings, Grigio Chiaro recessed license plate area and lower left- and right-side reflector surrounds, and larger 17 x 7-inch aluminum wheels with wider 225/45R17 all-season tires. Inside, the Fiat 500L Trekking features a painted instrument panel bezel and a unique two-tone Nero/Marrone (black/brown) interior environment that carries through on its leather-wrapped steering wheel, door and door-panel armrest bolsters, low-back bucket premium cloth seats and floor mats.

The 2014 Fiat 500L Trekking model has a starting U.S. MSRP of $21,195 (plus $800 destination charge).

Fiat 500L Lounge
Tailored for individuals who want their all-new Fiat 500L to reflect their stylish lifestyle and need for premium appointments and convenience technologies, the all-new 2014 Fiat 500L Lounge model adds on to the Fiat 500L Easy model with an innovative Euro Twin Clutch six-speed transmission, 16-inch aluminum wheels, fog lamps, chrome body-side moldings and mirror caps, dual sun visors with illuminated vanity mirrors, premium vinyl-wrapped instrument panel available in two colors, premium heated leather front seats with power four-way adjust, two-way power driver’s side lumbar, 60/40 split-fold rear seatbacks with segment-exclusive fore-aft adjustment, recline and tumble feature; integrated armrest with cup holders, automatic dual-zone climate control and auto-dimming rear-view mirror with compass.

The 2014 Fiat 500L Lounge model has a starting U.S. MSRP of $24,195 (plus $800 destination charge).

Premier Packages Include No-charge Technology Features and More than $1,700 of Added Value
During the first year of Fiat 500L production, a no-charge Premier Package will be included with Easy, Trekking and Lounge models. This limited-time launch package will include ParkSense rear-park assist, ParkView rear back-up camera and Uconnect 6.5 with a larger 6.5-inch touchscreen and navigation. The Uconnect 6.5 features voice operation of navigation, AM/FM and mobile phones; handsfree phone and Bluetooth-streaming audio, text message reader, personalization settings, premium media hub with SD card reader, auxiliary jack and USB inputs.

For customers that want even more technology on the Fiat 500L Easy and Trekking models, the Premier Package +Beats/SiriusXM is available and adds SiriusXM and Beats Audio studio-quality sound system with six premium speakers, 6.5-inch dual-voice coil (DVC) subwoofer with trunk-mounted enclosure and eight-channel amplifier with Beats Audio digital sound processing (DSP) algorithm.

About the Fiat 500L
Since the modern Fiat 500’s global launch in 2007, more than 1 million of these efficient and city-friendly vehicles have been sold in more than 110 countries worldwide. And now with the all-new Fiat 500L, the Cinquecento has grown up to accommodate even more of life’s greatest experiences and emotions all together: children, friends, journeys, music and community. Customers can visit: Fiat USA to obtain more information about the all-new Fiat 500L.

Read More:


*(plus $800 destination)

Thursday, May 23, 2013

Fiat 500 Beats Beach Party TV Commercial

Fiat 500 TV Ad

No doubt you've seen the latest Fiat 500 ad making the rounds on national TV featuring Pitbull, Arianna and friends. The commercial, called Beats Beach Party, is a continuation of the Immigrants commercial theme that Fiat originally started airing back in July 2012.

The new Fiat TV commercial is based on a cut down version of Italian Pop Star Arianna Bergamaschi's hit "Sexy People" video featuring Pitbull. That video, besides being too long for a TV commercial, could be considered a little too sexy for prime time. Follow the link below and see what you think:

Watch the original Fiat Immigrants TV commercial here:

Read More:

Tuesday, May 21, 2013

Final Run of Fiat 500 by Gucci Announced!

Fiat 500 by Gucci

The limited production Fiat 500 by Gucci will make its final appearance this year. For 2013, Fiat will bring back both the 500 by Gucci sedan and 500c Cabrio along with adding a new option package called the Interno Notte. Readers of will recognise this as the Fiat 500 by Gucci II concept car unveiled at the Detroit Auto Show earlier this year. The 500 by Gucci Interno Notte trim package uses dark exterior and interior accents to give this Gucci model an athletic yet sophisticated look.

Fiat 500 by Gucci Interno Notte interior

Conceived through a collaboration between Gianni Agnelli's grandson and fashion connoisseur Lapo Elkann, Gucci Creative Director Frida Giannini and Fiat Centro Stile, the Fiat 500 by Gucci was introduced to the world in February 2011 at the Geneva International Auto Show and quickly gathered over 3,000 pre-orders worldwide by the end of summer. The US model debuted later that year in September during the Fashion's Night Out event in New York City and also posted brisk sales. By late Spring 2012, the US Fiat 500 by Gucci was sold out.

Fiat 500 by Gucci front

Fiat Studios will be receiving ordering information on the limited production 2013 Fiat 500 by Gucci over the next few days, make sure get your order in before they are all sold out!

Read more:

Monday, May 13, 2013

Fiat 500L On Its Way!

The first shipment of new Fiat 500L MPVs bound for the North American market has left the the Montenegrin port city of Bar last Friday, May 10. The shipment of 3,100 Fiat 500Ls will arrive at the Port of Baltimore in approximately two weeks!

The roomy Fiat 500L is manufactured in one of the most modern car factories in Europe located in Kragujevac, Serbia. The former Zastava works factory was acquired by Fiat in 2008 and has been completely revamped with the help of $1.3 billion investment to make the factory a cutting edge facility. At full capacity, the Fiat 500L factory can produce up to 200,000 cars, with 99 percent of its production expected to be exported to more than 100 countries. Look forward to seeing the Fiat 500L arriving at US Fiat Studios next month.

Below is the video of the Fiat 500L arriving at the Port of Baltimore!

You'll notice some of the Fiat 500Ls have different covers. Fiat is testing out new shipping protectant coverings.

Source:Fiat Group Press

Monday, May 6, 2013

Don't Miss the 2013 FIAT FreakOut!

Fiat FreakOut 2010

Registration for the biggest Fiat event of the year has just kicked off! Called the Fiat FreakOut, the annual event is the national convention of Fiat Club America and is celebrating its 30th year. The Fiat FreakOut is a four day event filled with fun activities and friendly Fiat enthusiasts. This year's FreakOut promises to be the largest one ever and is being held on the famed Gold Coast area in Long Island, New York. It is a beautiful location, near beaches, museums and amusement parks. The busy four day event starts on Thursday, July 18th and runs through Sunday, July 21st. Scheduled are scenic drives, dinners and get togethers, plus Fiat vendors selling accessories and a Concours auto show that should not be missed.

Fiat FreakOut 2012

Besides all the many activities, the Fiat FreakOut is a great way to become familiar with some of the trendsetting Fiat Group cars of the past. Expect to see a wide variety of Fiat, Lancia, and Alfa Romeo models and learn why the Fiat Group has won more European Car of the Year awards than any other car company.

Homebase for the 2013 Fiat FreakOut will be the Hyatt Regency Long Island in Hauppauge, NY. The hotel has special rates in effect, make sure you reserve your room now. With nearly 100,000 new Fiat 500 owners in North American, the club foresees a large turnout this year, so don't wait! Use the links below to register and download the event schedule. See you there!

Important Links:

Download the event guide with other attractions HERE**

Fiat FreakOut 2011

The 2013 Fiat FreakOut runs Thursday, July 18th, 2013 – Sunday July 21st 2013

Thursday, July 18**
•Breakfast on own at Hyatt Regency Long Island (HRLI)
•9:30 AM for Scenic Drive to Eastern Long Island
•3:00 PM Registration, vendor area, Open until 9 PM.
•7:00 PM –HRLI Reception w/ cash bar

Friday, July 19
•9:00 AM Registration Open, vendor room open, wash station is 24-7.
•2:00 PM Afternoon Drive: Jones Beach
•6:00 PM HRLI Resort Patio Welcome Party cocktail hour until 7PM
•7:00 PM HRLI (pre-registered meal)
•8:30 PM Dinner concludes : kid’s movie
•9:30 PM FCA “Drive in movie” The Italian Job
•10:00 PM Registration closes, vendor room closes for evening
•11:30 PM Movie concludes, HRLI patio & parking lot social time

Saturday, July 20th
•7:00 AM Breakfast on own, 7 AM to 8:30 AM, HRLI
•9:00 AM Depart hotel lots for caravan and scenic drive (app 30 miles)
to FFO13 Concorso at Old Westbury Gardens.
•10:00 AM FFO13 Concorso on location at Old Westbury Gardens
•12:00 Noon – Lunch @ FFO13 Concorso (pre-registered meal)
•2:00 PM Concorso voting ballots due, show concludes
•3:00 PM Depart Old Westbury Gardens
•4:00 PM FCA store & vendors open until 7 PM
•6:00 PM Saturday Cocktail hour at HRLI
•7:00 PM Saturday Dinner @ HRLI (pre-registered meal)
•8:30 PM Dinner concludes / Guest Speaker / Awards Presentation
•10:00 PM Social and parking lot time, HRLI

Sunday, July 21st
•8:00 AM – 9 AM Last call vendor and FCA store sales @ HRLI
•9:00 AM Sunday Brunch HRLI (pre-registered meal)
•10:00 AM Raffle prize awards / Guest speaker / announcements
•11:30 AM Depart for drive to Teddy Roosevelt’s Home Sagamore Hill
•4 PM Return to HRLI
•7 PM Informal FFO13 closeout dinner TBA

Fiat FreakOut 2011

Fiat FreakOut Scenic Drive

Read more about the Fiat FreakOut:

*You must be logged in to your member account on the FCA webpage view the form. Remember, your username is your member number (same as always with FLU added to the front) and the password that was sent to you previously. Otherwise select forgot password and start from scratch.

** Event schedule subject to change

Thursday, May 2, 2013

Fiat 500 April 2013 Sales

New Fiat 500 Abarth Cabrio

The Fiat 500 racked up 3,899 sales last month, continuing a 14 month sales growth record for year-over-year sales gains. April 2013 sales were up 2 percent over last March and 1 percent over last year's April sales - just enough to keep the record going. Fiat 500 Abarth sales were particularly strong and posted a 22 percent increase compared to last April. This brings the year to date total of Fiat 500 models sold in the US to 13,511, up 6 percent over the same period last year.

Records notwithstanding, the numbers show that an influx of new models into Fiat Studios will come right in time to bump up sales momentum. The new Fiat 500 Abarth Cabrio, already hitting dealer lots and the upcoming Fiat 500L MPV, due this summer, should do the trick.

Taking a look back in April, Tim Kuniskis, the head of Fiat USA moves on to the Dodge brand and is replaced by Jason Stoicevich. Kuniskis took over Fiat USA in November 2011 and presided over 14 straight months of sales growth during his tenure, ultimately doubling Fiat sales from 25,161 in 2011 to 52,246 in 2012. Stoicevich, who is also the Head of the California Business Center, has a record of achieving outstanding results and helped Californian Fiat Studios record a 254 percent sales increase in 2012 versus 2011.


Fiat 500e

April also brought more news on the all-electric Fiat 500e, the exciting car sports a very attractive price point and lease deal and has the makings of a huge hit in California when it makes its debut there this summer.


Other news last month was the Fiat 500 added two more awards to its impressive total. The Fiat 500 won Best Car Under $17,000 in's 2013 Reader's Choice Awards, and the 500 Turbo grabbed the award for best Sub-Compact Car of Texas during the Texas Auto Writers Association (TAWA) Auto Roundup at the Texas Motor Speedway.

Read more:

Arianna driving the Fiat 500

Finally, April marked the world debut of Italian pop star Arianna's Sexy People music video featuring the Fiat 500 and Pitbull. The video prominently showcases the Fiat 500 and has gathered more than 3.6 million views on YouTube in little over a week!

Watch the video here:

Fiat 500 Sales in the United States - April 2013
Fiat 500Current MonthLast YearVol ChangeCurrent YTD TotalLast Year YTD TotalVol Change
April 2013      3,899  3,849      1%        13,511        12,699   6%
March 2013      3,807  3,712      3%         9,612          8,850   9%
February 2013      3,302  3,227      2%         5,805          5,138   13%
January 2013      2,503  1,911     31%         2,503          1,911   31%


Source: Fiat USA