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Thursday, June 26, 2014

2015 Fiat 500 Abarth Specifications

Fiat 500 Abarth Track


2015 Fiat 500 Abarth and Fiat 500 Abarth Cabrio SPECIFICATIONS

Dimensions are in inches (millimeters) unless otherwise noted.

Vehicle Type: A-segment hatchback (500) and cabrio (500c)
EPA Vehicle Class: Mini-compact
Assembly Plant: Toluca, Mexico
Original Introduction: Date Fiat 500 Abarth: Spring 2012 as a 2012 model
Fiat 500c Abarth: Spring 2013 as a 2013 model

Layout: Transverse-mounted front engine, front-wheel drive
Construction: Unitized steel body

Availability: Standard — Fiat 500 Abarth and 500c Abarth
Type and Description: Inline four-cylinder, liquid-cooled, turbocharged
Displacement: 83.48 cu. in. (1,368 cu. cm)
Bore x Stroke: 2.83 x 3.31 in. (72.0 x 84.0 mm)
Valve System: Belt-driven, MultiAir, SOHC, 16 valves, hydraulic end-pivot roller
Fuel Injection: Sequential, multiport, electronic, returnless
Construction: Cast-iron block with aluminum-alloy head and aluminum-alloy
Compression Ratio: 9.8:1
Maximum Turbo Boost (psi / bar): 18 psi / 1.24 bar
Power (SAE): 160 bhp (119 kW) @ 5,500 rpm (117 bhp/liter)(with five-speed manual)
157bhp (117 kW) @ 5,500 rpm (114.8 bhp/liter) (with six-speed automatic)
Torque (SAE): 170 lb.-ft. (230 N•m) @ 2,500-4,000 rpm (with five-speed manual)
183lb.-ft. (248 N•m) @ 2,400-4,000 rpm (with six-speed automatic)
Max. Engine Speed: 6,500 rpm (electronically limited)
Fuel Requirement: 87 octane (R+M)/2 acceptable
91 octane recommended
Oil Capacity: 4.0 qt. (3.8 liter) with dry filter
Coolant Capacity: 4.6 qt. (4.4 liter)
Emission Controls: Dual three-way catalytic converters, heated oxygen sensors and
internal engine features(a)
Max. Gross Trailer Weight: Not rated for trailer tow
Estimated EPA Fuel Economy mpg:
28 / 34 / 31 with five-speed manual
24 / 32/ 27 with six-speed automatic transmission
Engine Assembly Plant: Dundee, Mich.
(a) Meets Federal Tier 2 Bin 5 emission requirements and LEV II requirements in California, Massachusetts, New York, Maine, Vermont,
Connecticut, Pennsylvania, Rhode Island, New Jersey, Oregon and Washington.

Fiat 500 Abarth Engine

Availability: Standard on Fiat 500 Abarth and 500c Abarth
Description: 1st, 2nd gear: Double Cone
3rd, 4th, 5th, gear: Single Cone
Gear Ratios:
1st: 3.909
2nd: 2.238
3rd: 1.520
4th: 1.156
5th: 0.872
Reverse: 3.909
Final-drive Ratio: 3.353

Availability Optional on Fiat 500 Abarth and 500c Abarth
Description Auto Stick driver-interactive manual control and electronically modulated torque converter clutch
Gear Ratios
1st 4.04
2nd 2.37
3rd 1.56
4th 1.16
5th 0.85
6th 0.67

Reverse 3.19
Final-drive Ratio 3.50
Overall Top Gear 2.35

Alternator: 120-amp
Battery: 500 CCA, maintenance free

MacPherson suspension, coil spring with KONI frequency
selective damping (FSD) twin-tube struts and stabilizer bar
 Rear twist-beam axle with coil springs and twin-tube shock
absorbers with 0.86 (22 mm) solid stabilizer bar

Type: Power rack and pinion with electric power steering (EPS) column
Overall Ratio 15.5:1
Turning Diameter (curb-to-curb): 37.6 ft. (11.45 m)
Steering Turns (lock-to-lock): 2.3

Rotor size and type: 11.1 x 0.86 (282 x 22) vented
Caliper size and type: 2.12 (54) single-piston with aluminum housing
Swept area 193 sq. in. (1,244 sq. cm)
Rear: 9.4 x 0.4 (240 x 11) solid
Rotor size and type 1.33 (34) single-piston with aluminum housing
Caliper size and type: 153 sq. in. (984 sq. cm)
Swept area: 11.1 x 0.86 (282 x 22) vented

2015 Fiat 500 Abarth Digital Instrument Panel

Wheelbase: 90.6 (2,300)
Track: Front 55.4 (1,406.8)
Track: Rear 55.0 (1,397.0)
Overall Length: 144.4 (3,667.3)
Overall: Width 64.1 (1,627.0)
73.5 (1,866.0) with side mirrors
Overall Height:
500 Abarth: 59.2 (1,502) to antenna base
500 Abarth: 58.7 (1,490) to roof
500c Abarth: 59.2 (1,504) to roof
Ground Clearance:
500 Abarth: 4.1 (103.7)
500c Abarth: 4.6 (117.2)
Drag Coefficient (Cd)
500 Abarth: 0.352 — with 16-in. wheels
500 Abarth: 0.365 — with 17-in. wheels
500c Abarth: 0.352 — with 16-in. wheels
500c Abarth: 0.365 — with 17-in. wheels
Curb Weight, lb. (kg):
500 Abarth: 2,512 (1,141.8)
500c Abarth: 2,545 (1,154.2)
Weight Distribution, percent F/R 500 Abarth: 64/36
500c Abarth: 64/36
Fuel Tank Capacity, gal. (liter): 10.5 (40)
(b) All dimensions measured at curb weight with standard tires.

2015 Fiat 500 Abarth Dashboard

Seating Capacity: F/R 2/2
Front Seat
Head room:
500 Abarth: 38.9 (989.1)
500 Abarth: 37.6 (956.3) with sunroof
500c Abarth: 38.6 (979.9)
500 Abarth: 40.7 (1,034.8)
500c Abarth: 40.7 (1,034.8)
Shoulder room
500 Abarth: 49.4 (1,254.8)
500c Abarth: 49.4 (1,254.8)
Hip room
500 Abarth: 47.8 (1,215.3)
500c Abarth: 47.8 (1,215.3)
Total seat travel
500 Abarth: Driver — 8.2 (210.0)
500 Abarth: Passenger — 8.2 (210.0)
EPA front row interior volume, cu. ft. (cu. m)
500 Abarth: 45.3 (1.282)
500c Abarth: 44.9 (1.27)
Rear Seat
Head room
500 Abarth: 35.5 (902.9)
500c Abarth: 36.8 (933.9)
500 Abarth: 31.7 (805.1)
500c Abarth: 31.7 (805.1)
Shoulder room
500 Abarth: 46.4 (1,177.5)
500c Abarth: 46.4 (1,178.5)
Hip room
500 Abarth: 42.6 (1,083.1)
500c Abarth: 42.6 (1,083.1)
EPA second row interior volume, cu. ft. (cu. m)
500 Abarth: 30.2 (0.856)
500c Abarth: 31.3 (0.886)
Total Interior Volume, cu. ft. (cu. m)
500 Abarth: 75.5 (2.137)
500c Abarth: 76.2 (2.159)
EPA Luggage Compartment Volume, cu. ft. (cu. m)*
500 Abarth: 9.5 (0.268)
500 Abarth: 26.8 (0.759) with rear seats folded
500c Abarth: 5.4 (0.152)
500c Abarth: 23.4(0.663) with rear seats folded
EPA Interior Volume Index, cu. ft. (cu. m)
500 Abarth: 84.9 (2.405)
500c Abarth: 81.6 (2.31)
Trunk Liftover Height
500 Abarth: 27.2 (690.2)
500c Abarth: 27.7 (705.0)
* Beats audio system reduces compartment volume by 0.6 cu. ft. (0.016 cu. m)

Fiat 500 Abarth Wheel

Availability: Standard on Fiat 500 Abarth and 500c Abarth
Type and material Cast-aluminum, fully painted
Size: 16 x 6.5
Weight: 18.3 lbs
Offset: 35mm
Center Hub Diameter: 58.1mm

Availability: Optional on Fiat 500 and 500c Abarth
Type and material: Forged-aluminum with Hyper Nero (black) or optional Bianco
(white) painted
Size 17 x 7.0
Weight: 18.9 lbs
Offset: 35mm
Center Hub Diameter: 58.1mm

Availability: Standard on Fiat 500 Abarth and 500c Abarth
Size and type 195/45R16 XL 84V BSW all-season
Mfr. and model Pirelli Cinturato P7 A/S
Revs per mile (km) 901 (560)

Availability: Optional on Fiat 500 Abarth and 500c Abarth
Size and type 205/40R17 XL 84W BSW
Mfr. and model Pirelli P-Zero Nero Three-season
Revs per mile (km) 877 (545)

Monday, June 23, 2014

Fiat 500 Abarth Automatic Hits Production!

2015 Fiat 500 Abarth with Automatic Transmission

*6/26 - now updated with EPA mpg figures!

Production of the 2015 Fiat 500 Abarth equipped with an automnatic transmission has just started today at the Toluca Assembly Plant in Mexico. The availability of an automatic transmission will help boost sales of the Fiat 500 Abarth, which is already enjoying a 16 percent increase over last year. Studies show very few Americans buy manual transmission cars - only about 5 -7 percent according to Automotive News - so having an automatic transmission option makes sense.

The Aisin AW automatic transmission being used in the 2015 Fiat 500 Abarth is a traditional torque converter type, beefed up for high performance use with more clutch plates and a more robust heat treatment to allow for higher torque capacity. Special care has been taken to ensure the 500 Abarth driving experience is retained. When sport mode is selected, more aggressive transmission settings are activated such as throttle-blipping, rev-matching downshifts along with gears being held longer when accelerating out of corners and when getting off the gas. The engine has a fuel-cut off during spirited upshifts, making for the Abarth's signature exhaust pop and the transmission downshifts when getting hard on the brakes to assist stopping performance and to ensure the car is in an appropriate gear to accelerate again.  Transmission upshifts take 150-200 milliseconds at full-throttle!

Fiat 500 Abarth Auto Trans Shifter

Control is by a console mounted gear shift, and the 6-speed transmission can be shifted manually if desired. The paddle shifters used on the European Abarth 500 could not be fitted as it would have required the elimination of the cruise control, a feature that is a prerequisite in the North American market.

As I have mentioned in previous postings, the use of an automatic transmission opens the possibility of higher engine outputs and the engine of the 2015 Fiat 500 Abarth when teamed with an automatic transmission is now rated at 183 ft.-lb. of torque - that is up from the 170 ft.-lb. the manual transmission Abarth's have. Horsepower is 157, just down slightly from the 160 hp in manual cars.

The automatic transmission equipped Fiat 500 Abarth is rated by the EPA to get 24 mpg in the city and 32 mpg on the highway for a combined average of 27 mpg. This is down slightly from the manual transmission Abarth's 28 mpg city, 34 mpg highway and 31 mpg combined average figures.

Fans of the Fiat 500T Turbo will be happy to know that the 500T will also receive the same reinforced heavy duty automatic transmission option, just calibrated differently. Look to see 2015 Fiat 500 models in Fiat Studios later this summer.


Fiat 500 Abarth AW6F25 Transmission Specifications

Six-Speed Automatic, Electronically
Controlled, Fully Adaptive, Electronically
Modulated Torque Converter

Gear Ratios
1ST: 4.044
2ND: 2.371
3RD: 1.556
4TH: 1.159
5TH: 0.852
6TH: 0.672
REVERSE: 3.193
Final-drive Ratio 3.50
Overall Top Gear 2.35

Estimated EPA Fuel Economy mpg:
24 / 32/ 27 with six-speed automatic transmission

Fiat 500 Abarth C510 Performance FIVE-SPEED Manual

Availability Standard on Fiat 500 Abarth and Fiat 500T
Description: 1st, 2nd gear: Double Cone
3rd, 4th, 5th, gear: Single Cone

Gear Ratios
1st 3.909
2nd 2.238
3rd 1.520
4th 1.156
5th 0.872
Reverse 3.909
Final-drive Ratio 3.353

Estimated EPA Fuel Economy mpg:
28 / 34 / 31 with five-speed manual

Read More:

9-22: updated story with specific 500 Turbo information

Wednesday, June 18, 2014

Don't Miss the 2014 Fiat FreakOut!

Attention Fiat owners - the 2014 Fiat FreakOut is almost here. What is the Fiat FreakOut you ask? It is only the largest Fiat event of the year! The Fiat Club America's annual national convention is a four day event filled with cars, activities and enjoyable, fun people.

Fiat FreakOut Car Show

Fiat fans and owners from all over the country will get together this year on July 10th - 13th in the Chicago area for the first time. The Fiat FreakOut is celebrating its 31st anniversary in a beautiful location, 30 miles west of downtown Chicago at Pheasant Run Resort, a 250 acre resort filled with amenities like an indoor/outdoor pool, restaurants, a comedy club, and an 18 hole golf course.

2013 Fiat FreakOut

Besides always having a great venue, the Fiat FreakOut is known for its fun activities and relaxed atmosphere. The car show held on Saturday will display some of the best examples of vintage Fiat, Alfa Romeo and Lancia cars in North America. Vendors and raffle prizes will also be part of the festivities! Registration deadlines are drawing near (June 30th for discounted hotel reservations, July 3rd for event registration - late charges after that date), so make sure you visit the official 2014 Fiat FreakOut site for more information. Don't miss this event!

Online and Mail in Event Registration is now available HERE.

Note: You must be a current FCA member to register for this event.
Hotel Reservations are available now! Call: 800-474-3272 And Mention “Fiat FreakOut” for the special rate of $109 per night! Or reserve online using this special Hotel Reservation LINK

Read more :
The 31st Annual Fiat FreakOut National Convention is the largest gathering of Fiat Owners in North America. Featuring Classic Fiats and Lancias, New Fiats, Alfa Romeos, and all other Italian Marques.

The Venue: Pheasant Run Resort
Featuring a 250 Acre setting, 30 miles west of downtown Chicago in historic St. Charles, Illinois. Amenities include an indoor/outdoor pool, restaurants, a comedy club, and an 18 hole golf course… all right on-site! We will have a reserved parking area for our registered vehicles and our own separate building for registration and vendors. MORE INFO:

Hotel Reservations available now via this special link HERE Or call: 800-474-3272 and you must mention “Fiat FreakOut” for the special rate of $109 per night! Hotel cut off date is June 30 for discount.

THURSDAY, July 10th
Cart Racing!
Test your skills against fellow club members at this awesome outdoor track. There will be several heats for plenty of racing fun.
These Italian made karts are capable of speeds approaching 50 mph and are evenly matched. This emphasizes the skills of the driver, creating a truly unique experience.There will be a one hour cruise from the resort to the track.

Drive-In Movie
Thursday evening we’ll meet under the stars at an old-fashioned Drive-in Movie Theater just 5 minutes from the resort. Get there early, for a spot up front!

FRIDAY, July 11th
Poker Run to the Volo Auto Museum!
Navigate your way to collect poker cards on the way to the Museum. Best poker hands win prizes! The Volo Museum is unlike just about any other car museum you’ve visited… just about every vehicle is FOR SALE! There is also a huge antique mall right next door.

Welcome Reception
Friday evening will be the traditional welcome reception/dinner at Pheasant Run. Good food and a chance to catch up with old friends and make new ones.

Parking Lot Movie and Socializing
Pheasant Run will provide a reserved parking area close to our rooms for Club Members.
Time to check out the cars!

Midnight Cruise on LSD
Still awake? We’ll cruise to downtown Chicago to check out the sights and ride the famed Lake Shore Drive for a nightime view of the Chicago Skyline.

2011 Fiat FreakOut

SATURDAY, July 12th -The BIG DAY!
Concourso at Cantigny Park
The traditional car show, group photo, and a catered picnic lunch. Cantigny is home to the McCormick Mansion and the First Division Military Museum. Your preregistration for the Concourso will allow free entrance to both museums.

Awards Banquet
Saturday evening is the Awards Banquet at Pheasant Run and the highlight of the weekend. Guest speaker, trivia contest, dinner, and more!

Comedy Club
Zanies Comedy Club is located right in the resort. Many nationally known comics perform there regularly. You can check out the schedule and buy tickets at:

Parking Lot Socializing
Margueritas anyone?

SUNDAY, July 13th
Brunch - Sponsored by!
Raffle, and Silent Auction Last chance to take home a prize! is donating $200 in Giftcards to the Fiat USA Store!

Chicago Architectural River Tour
We’ll be taking a bus ride to the city for a tour of famed Chicago Architecture from the Chicago River. Afterwards relax at the pool and leave for home on Monday. (You don’t really want to go back to work yet, do you?)

Friday, June 13, 2014

Alfa 4C US and Euro Chassis Differences

Alfa Romeo 4C US Launch Edition

In creating the Alfa Romeo 4C, the company wanted to create an affordable exotic car and spiritual successor of the legendary 33 Stradale. To achieve a very high level of performance yet stay within the targeted price range, Alfa Romeo turned to the use of lightweight materials which were previously used only for military and aerospace applications. This keeps the weight of the car low and subsequently allowed the use of a lightweight and powerful four cylinder engine that guarantees excellent performance due to a high power to weight ratio. The fact that the engine is an off the shelf unit helps keep the car within the required budget.

Alfa Romeo 4C Chassis

The net results are a car that has a dry weight of approximately 1973 lbs in Europe and has a power to weight ratio of 8.22 lb/hp. In the US, the Alfa Romeo 4C will gain some 342 lbs, due to structural and equipment changes. Below we'll take a look at the chassis of the Alfa Romeo 4C along with some of the differences between the US and European model, with the help of Fiat Chrysler Automobiles and Alfa Romeo.

Alfa Romeo 4C Chassis Rear View

Applications of composite materials for manufacturing vehicle chassis have so far been limited to supercars costing at least $200,000, or vehicles with very limited road use.

Alfa Romeo 4C Chassis Under View

The Alfa Romeo 4C is the first sports car made with extensive use of composite materials like carbon fiber and offered at the price of a mid-sized luxury sedan.

The engineers and designers of the Alfa Romeo 4C had to face many challenges:
• High cost of materials
• Difficulty mass production application
• High design complexity

Achieving these goals allowed the engineers to obtain two main advantages: a high level of integration between components (a single complex carbon part instead of many welded or bolted steel parts) and a considerable reduction of weight.

To understand the benefits provided by the use of carbon it is useful to compare this material with "conventional" alloys and metals.

CFRP Breaking Strength Chart

The 4C is not only the first sports car in its class to offer a carbon fiber chassis, it also spearheaded improved production methods of a wide range of components that had been difficult to apply to mass production, due to the conventional use of pressed steel.

Alfa Romeo 4C Carbon Tub

The Alfa Romeo 4C chassis is dominated by the central carbon fiber "tub", which houses the passenger compartment and includes the attachment points of the front suspension.

Alfa Romeo 4C Roll-Bar

A strong high resistance steel roll-bar is positioned behind the passengers. This prevents passenger compartment deformation in the event of roll over. There are aluminium structures at both ends that protect against impacts, the rear aluminium structure creates a "cradle" for the engine and transmission, and includes the attachments of the rear suspension. These structures feature controlled collapsibility for safety.

Alfa Romeo 4C Carbon Fiber Tub

To comply with US crash standards, both the front and rear aluminium structures and the aluminium tub have significant differences on the versions sold in the US market compared to the European versions.

The differences in the European and US versions of the front chassis are indicated below. (front view)

Alfa Romeo 4C EU Front Chassis

Alfa Romeo 4C US Front Chassis

There are also differences between the European and US versions of the aluminium front chassis. The various colors indicate
the different characteristics of the US and European chassis.
• Parts in red: specific parts added.
• Parts in blue: parts in common but different thickness.
• Parts in yellow: same volume but different thickness.
• Parts in grey: parts in common

The following, on the other hand, are the differences relating to the European and US versions of the rear chassis.

Alfa Romeo 4C EU Rear Chassis

Alfa Romeo 4C US Rear Chassis

Read More:

Source: With thanks to Fiat Chrysler Automobiles

Thursday, June 12, 2014

Fiat Endless Fun Ad Campaign

Fiat's Endless Fun Campaign

Fiat debuted a new series of TV and online ads this week. The new Fiat ad campaign is called ‘Endless Fun’ and features 15 second animated GIFS that highlight specific attributes of particular Fiat models.

According to Olivier Francois, Chief Marketing Officer, Chrysler Group LLC and Fiat Group Automobiles Head of Fiat Brand, “The ‘Endless Fun’ campaign is one that only Fiat could do. This is how marketing and pop culture meet. Airing these GIFs as commercials, while a bit irreverent and unexpected, captures the uniqueness of the Fiat brand and the power social media plays upon it.”

“Open to Whatever,” shows the unexpected fun that can be had with the top down of Fiat 500 Cabrio, as someone drops into the vehicle through its open roof.

“More Space, More Fun” has the roomy 4-door Fiat 500L orbited by “planets” and its doors open to reveal the possibilities that come with that space.

The Fiat 500 Turbo “Unleash the Horses” spot highlights the performance it has under the hood by having animated horses gallop out of the engine.

The “Deal With It“ commercial reflects the overall fun of owning a Fiat 500.

The “Endless Fun” campaign can be viewed on the Fiat brand’s Tumblr page, and on the brand’s YouTube site. Fans can also submit their own GIFS to Fiat's Tumblr page using the hashtag #MyFIATUSA to have them featured on the site.

Descriptions provided by Fiat USA

Tuesday, June 10, 2014

Official Alfa Romeo North American Dealer List

Alfa Romeo 4C Launch Edition U.S. Version

Below is the official list of Alfa Romeo dealers chosen for North America. The Alfa Romeo brand will be sold in the United States and Canada through an exclusive group of top performing Fiat dealers plus select Maserati dealers in key market areas.

Fiat Studios will be notified they have made the cut and have been offered an Alfa Romeo franchise in three phases. The first began during the second quarter of this year. The second wave of Alfa Romeo dealers will be notified later this year and the final phase will happen sometime during the first quarter of 2015. All Maserati dealers that have been chosen will be contacted during the first phase. The initial wave consists of 86 dealers spread between Canada and the United States.

Strict standards have been put into place to become an Alfa Romeo dealer, with heavy emphases on customer satisfaction ratings. The different phases give all dealers an opportunity to meet the requirements going forward.

Alfa Romeo Dealers in Canada

FIAT of Vancouver, dba Alfa Romeo of Vancouver, Vancouver, B.C.

Maranello FIAT, dba Maranello Alfa Romeo, Vaughan, Ont.

LaSalle FIAT, dba LaSalle Alfa Romeo, LaSalle, Quebec

JD FIAT, dba JD Alfa Romeo, Boischatel, Quebec


Alfa Romeo Dealers in the United States


FIAT of Huntsville, dba Alfa Romeo of Huntsville, Huntsville, Ala.


Larry H. Miller FIAT of Tucson, dba Larry H. Miller Alfa Romeo Tucson, Tucson, Ariz.

FIAT of Scottsdale, dba Alfa Romeo of Scottsdale, Scottsdale, Ariz.


Landers FIAT, dba Landers Alfa Romeo, Benton, Ark.

FIAT of Fayetteville, dba Alfa Romeo of Fayetteville, Fayetteville, Ark.


FIAT of Burlingame, dba Alfa Romeo of Burlingame, Burlingame, Calif.

FIAT of Bakersfield, dba Alfa Romeo of Bakersfield, Bakersfield, Calif.

McKevitt FIAT, dba McKevitt Alfa Romeo, Berkeley, Calif.

Premier FIAT of Fremont, dba Premier Alfa Romeo of Fremont, Newark, Calif.

Orange Coast FIAT, dba Orange Coast Alfa Romeo, Costa Mesa, Calif.

Santa Monica FIAT, dba Santa Monica Alfa Romeo, Santa Monica, Calif.

FIAT of Los Angeles, dba Alfa Romeo of Los Angeles, Los Angeles, Calif.

Kearny Mesa FIAT, dba Kearny Mesa Alfa Romeo, San Diego, Calif.

Walter's Fiat, dba Walter’s Alfa Romeo, Riverside, Calif.

Mossy FIAT, dba Mossy Alfa Romeo, National City, Calif.

FIAT of San Francisco (San Francisco Motors), dba Alfa Romeo of San Francisco, San Francisco, Calif.

Maserati of Walnut Creek, dba Alfa Romeo of Walnut Creek, Walnut Creek, Calif.

AutoNation FIAT North Denver, dba AutoNation Alfa Romeo North Denver, Northglenn, Colo.


FIAT of Fairfield County, dba Alfa Romeo of Fairfield County, Stamford, Conn.


Rick Case FIAT, dba Rick Case Alfa Romeo, Davie, Fla.

FIAT of North Miami, dba Alfa Romeo of North Miami, North Miami, Fla.

FIAT of Melbourne, dba Alfa Romeo of Melbourne, Melbourne, Fla.

FIAT of Pensacola, dba Alfa Romeo of Pensacola, Pensacola, Fla.

Sunset FIAT of Sarasota, dba Sunset Alfa Romeo of Sarasota, Sarasota, Fla.

FIAT of Winter Haven, dba Alfa Romeo of Winter Haven, Winter Haven, Fla.

FIAT of Orange Park, dba Alfa Romeo of Orange Park, Jacksonville, Fla.

Greenway FIAT of East Orlando, dba Greenway Alfa Romeo of East Orlando, East Orlando, Fla.

Fields FIAT, dba Fields Alfa Romeo, Orlando, Fla.


FIAT of Savannah, dba Alfa Romeo of Savannah, Savannah, Ga.


FIAT of Chicago, dba Alfa Romeo of Chicago, Chicago, Ill.

Bettenhausen FIAT of Tinley Park, dba Bettenhausen Alfa Romeo of Tinley Park, Tinley Park, Ill.

FIAT of Metro East, dba Alfa Romeo of Metro East, Fairview Heights, Ill.


FIAT of Glenbrook, dba Alfa Romeo of Glenbrook, Fort Wayne, Ind.

Expressway FIAT  of Evansville, dba Expressway Alfa Romeo of Evansville, Evansville, Ind.


D&D FIAT, dba D&D Alfa Romeo, Davenport, Iowa

Billion FIAT, dba Billion Alfa Romeo, Clive, Iowa


Jake Sweeney FIAT , dba Jake Sweeney Alfa Romeo, Florence, Ky.


Landers FIAT, dba Landers Alfa Romeo, Shreveport, La.


Heritage FIAT, dba Heritage Alfa Romeo, Owings Mills, Md.

Criswell Maserati, dba Criswell Alfa Romeo, Germantown, Md.


Suburban FIAT, dba Suburban Alfa Romeo, Ann Arbor, Mich.

Fox FIAT, dba Fox Alfa Romeo, Traverse City, Mich.

Golling Alfa Romeo FIAT , dba Golling Alfa Romeo, Bloomfield Hills, Mich.

FIAT of Lakeside , dba Alfa Romeo of Lakeside, Macomb, Mich.

Zeigler FIAT of Grandville, dba Zeigler Alfa Romeo of Grandville, Grandville, Mich.


FIAT of Bloomington, dba Alfa Romeo of Bloomington, Bloomington, Minn.


Northtowne FIAT of Kansas City, dba Northtowne Alfa Romeo of Kansas City, Kansas City, Mo.


FIAT of Omaha, dba Alfa Romeo of Omaha, Omaha, Neb.


FIAT of Las Vegas, dba Alfa Romeo of Las Vegas, Las Vegas, Nev.

Findlay FIAT, dba Findlay Alfa Romeo, Henderson, Nev.

New Jersey

FIAT of Maple Shade, dba Alfa Romeo of Maple Shade, Maple Shade, N.J.

Fullerton FIAT, dba Fullerton Alfa Romeo, Somerville, N.J.

New York

FIAT of Larchmont, dba Alfa Romeo of Larchmont, Larchmont, N.Y.

North Carolina

Hendrick FIAT  of Cary, dba Hendrick Alfa Romeo of Cary, Cary, N.C.


Bob & Chuck Eddy FIAT, dba Bob & Chuck Eddy Alfa Romeo, Youngstown, Ohio

Yark FIAT, dba Yark Alfa Romeo, Toledo, Ohio

Bob Boyd FIAT, dba Bob-Boyd Alfa Romeo, Columbus, Ohio

Bob Ross FIAT, dba Bob Ross Alfa Romeo, Centerville, Ohio


FIAT of Edmond, dba Alfa Romeo of Edmond, Edmond, Okla.


Baierl FIAT, dba Baierl Alfa Romeo, Wexford, Pa.

South Carolina

Benson FIAT , dba Benson Alfa Romeo, Greer, S.C.


Harper FIAT , dba Harper Alfa Romeo, Knoxville, Tenn.


FIAT of Austin, dba Alfa Romeo of Austin, Austin, Texas

Holt FIAT of Fort Worth, dba Holt Alfa Romeo of Fort Worth, Fort Worth, Texas

Northside FIAT, dba Northside Alfa Romeo, Spring, Texas

Randall Noe FIAT, dba Randall Noe Alfa Romeo, Tyler, Texas

Allen Samuels FIAT, dba Allen Samuels Alfa Romeo, Waco, Texas

FIAT of Corpus Christi, dba Alfa Romeo of Corpus Christi, Corpus Christi, Texas

Helfman FIAT, dba Helfman Alfa Romeo, Houston, Texas

Brown FIAT, dba Brown Alfa Romeo, Laredo, Texas

FIAT of McKinney, dba Alfa Romeo of McKinney, McKinney, Texas

Cavender FIAT, dba Cavender Alfa Romeo, Selma, Texas


Berlin City FIAT ,  dba Berlin City Alfa Romeo, Williston, Vt.


Safford FIAT of Tysons Corner, dba Safford Alfa Romeo of Tysons Corner, Vienna, Va.

Safford FIAT of Fredericksburg, dba Safford Alfa Romeo of Fredericksburg, Fredericksburg, Va.

FIAT of Alexandria, dba Alfa Romeo of Alexandria, Alexandria, Va.

Pomoco FIAT of Newport News, dba Pomoco Alfa Romeo of Newport News, Newport News, Va.


FIAT of Tacoma , dba Alfa Romeo of Tacoma, Tacoma, Wash.

Barton FIAT, dba Barton Alfa Romeo, Spokane, Wash.

West Virginia

Urse FIAT of Morgantown , dba Urse Alfa Romeo of Morgantown, Morgantown, W. Va.

Moses FIAT of St. Albans, dba Moses Alfa Romeo of St. Albans, St. Albans, W. Va.


Bergstrom Maserati, dba Bergstrom Alfa Romeo, Appleton, Wis.

#AlfaRomeo, #Alfa Romeo, #Alfa Romeo 4C, #Alfa Romeo Dealer, Alfa Romeo Giulia USA, Alfa Romeo 4C USA

Monday, June 9, 2014

Follow Abarth at the Gumball Rally

Abarth 695 biposto Gumball Rally

The Gumball 3000 rally kicked off in Miami last Wednesday. Abarth is the official car brand of this year's Gumball 3000, a high profile, international rally that covers 3000 miles in 7-days on public roads through the United States and Europe. Five North American spec Fiat 500 Abarth were prominently featured while the rally made its way up the eastern seaboard arriving in New York on Friday, June 6.

The European stage of the rally continued on June 8 from Edinburgh, Scotland where the star of the show, the Abarth 695 biposto took to the streets for the first time. Additionally, a fleet of Abarth 500 and 695 cars will take part in the rally during the 2,700 kilometer journey through Europe ending in Ibiza, Spain on June 11. You can follow the rally on the official Abarth website, and on the Marchettino YouTube channel.

The rally schedule:
4th June – Arrival in Miami
5th June – from Miami to Atlanta
6th June – from Atlanta to New York
7th June – from New York to Edinburgh
8th June – from Edinburgh to London
9th June – from London to Paris
10th June – from Paris to Barcelona
11th June – from Barcelona to Ibiza

Follow the action with these links:

Thursday, June 5, 2014

"Jonesin' for a Fiat 500" is Back!

Jonesin' for a Fiat 500

The "Jonesin' for a Fiat 500" giveaway contest is back! Last year Fiat and the Jones Soda Co. teamed up to run a fun photo contest that gave away great prizes including a grand prize of a new Fiat 500e. The contest was so popular the two companies are back, just in time to kick off the summer season. From now until November 1, 2014, just submit your best photo and you'll be eligible to win weekly prize packs of Jones Soda and Fiat merchandise. The Grand Prize winner will receive a brand new 2014 Fiat 500, plus interactive surf lessons and photo shoot with Jones-sponsored professional surfer Brianna Cope, and a GO Pro Hero 3 Camera including equipment. The winning photo will also be featured on a production run of Jones Stripped, a premium natural flavored and sweetened soda. Below are the details:

Jones Soda Co. and the FIAT Brand Announce Second Annual "Jonesin' for a Fiat 500" Photo Contest

  • One Lucky Consumer to Win A Brand New 2014 Fiat 500

June 4, 2014 , Auburn Hills, Mich. - Jones Soda Co. (JSDA), a leader in the premium soda category and known for its unique flavors and branding, and the FIAT brand today announced the return of its "Jonesin' for a Fiat 500" summer photo contest. "Jonesin' for a Fiat," which runs from June 3 through November 1 (2014), continues to be an integral part of the overall marketing campaign for Jones Soda and the FIAT Brand to celebrate both companies ongoing partnership. The Grand Prize winner will receive a brand new 2014 Fiat 500, interactive surf lessons and photo shoot with Jones-sponsored professional surfer Brianna Cope, a GO Pro Hero 3 Camera and equipment and have the winning photo featured on a production run of Jones Stripped in 2015.

 Brianna Cope

From June 3 through November 1, 2014, contestants who submit photos or "selfies" (self-portrait photograph, typically taken with a hand-held digital camera or camera phone) will have a chance to win weekly Prize Packs of Jones Soda and FIAT merchandise. Participants in the U.S. and Canada can enter to win by submitting their qualifying photos using the hashtag #JonesinforaFiat500 through Jones Soda Co.'s Official Website, Instagram, Twitter and Facebook pages. Submissions will be judged based on the quality and creativity of the photos.

In addition to the photo contest, the companies partnered on a variety of other successful campaigns in California throughout 2013, including a presence at the Vans U.S. Open of Surfing, the FIAT dealership program and social media initiatives. Jones and the FIAT brand's first joint photo contest ran in coordination with both brands launching new products in California in 2013.

 Jones Stripped

"When FIAT and Jones got together last year, we realized that it was the start of a great collaboration and after the success of last year's events, we definitely want to expand our partnership. We couldn't have asked for a better, like-minded brand partner," says Jennifer Cue, CEO, Jones Soda.

"Our partnership last summer with Natural Jones Soda was a great success," said Jason Stoicevich, Head of FIAT Brand North America. "By utilizing the social media space to engage consumers through photography, we have been able to showcase a different side of our brand as it was captured by the eyes of the contestants. We look forward to seeing the fantastic photos to be posted this year and finding out who will drive home a brand new 2014 Fiat 500."

Jonesin’ for a Fiat 500e contest winner by Jamie Moore

Beyond the "Jonesin for a FIAT 500" photo contest this summer, the companies are partnering on event and sampling programs, including another presence at the Vans U.S. Open of Surfing in Huntington Beach, California, in July 2014. The FIAT dealership sampling program is another exciting joint effort where buyers of FIAT vehicles at select dealerships in the U.S. can receive a set of Limited Edition FIAT labeled Jones Stripped bottles, the newest product in Jones natural soda line. Both companies will also be collaborating on a range of other social media initiatives.

Further details on the contest (including the official rules) and other events taking place can be found on the Fiat USA Facebook page or

Image: Jonesin’ for a Fiat 500e” contest winner by Jamie Moore

Tuesday, June 3, 2014

Fiat 500 Sales for May 2014

Fiat 500L Trekking

Fiat brand sales for May set a record. Fiat sold a total of 4,771 cars last month, the most ever since the brand came back to the US market in 2011. May sales were up 18 percent compared to the same month a year ago, the sixth consecutive month of year-over-year sales gains. So far this year Fiat has sold a total of 20,494 cars compared to 17,562 for the same period last year, a 17 percent increase.

Sales of the Fiat 500L also set a record. Fiat sold a total of 1,434 cars in May, the best month for the 500L since its introduction last June. Sales have no doubt been helped by an aggressive ad campaign featuring Godzilla and the fact that the Fiat 500L is a phenomenally roomy and versatile car.

Fiat 500 Abarth

The Fiat 500 hatchback and Cabrio models also had a good month, with sales up 10 percent over last month. The Fiat 500 Abarth Cabrio did particularly well with sales up 66 percent over last year. The Fiat 500T Turbo and 500E all electric vehicle all recorded sales gains for the month.

Since January 2013, sales of Fiat 500 hatchback and Cabrio models have averaged around 2,900 units per month, so May's 3,337 figure is a definite plus. Below is a look at how sales of the Fiat 500 stack up against its popular competitors:
  • Fiat 500 May sales = 3,337, year-to-date total = 14,851
  • VW Golf May sales = 1,793, year-to-date total = 8,941
  • MINI Cooper May sales = 3,244, year-to-date total = 9,366
  • Hyundai Veloster May sales = 2,971 year-to-date total = 12,416
  • Toyota Yaris May sales = 1,616, year-to-date total = 7,210

May Recap
It was a busy month in the Fiat world. Biggest news was Fiat Chrysler Automobiles unveiled their five year business plan that outlined new products. Alfa Romeo fans were excited to hear that Fiat is spending upwards of 7 billion dollars on new products including engines over 500 HP and a high performance Alfa Romeo 4C Quadrifoglio to debut next year.

Fiat 500X Design Study

Fiat announced a new specialty car arriving at the end of 2015, probably the highly anticipated sportscar based on the next generation Mazda Miata. Undisguised images of the Fiat 500X crossover utility were also revealed. The Fiat 500X is a sporty crossover that is expected in Fiat showrooms early next year. Absent from the plan was talk of a replacement Fiat 500 hatchback, but sources say expect many enhancements and refinements to make their way into a refreshed Fiat 500 coming in the future.

Godzilla versus Fiat 500L

Fiat turned up the marketing on the Fiat 500L with a huge TV ad campaign featuring the star of the blockbuster hit Godzilla. The eye-catching ad features the creature preferring to munch exclusively on Fiats to satisfy his culinary desire, but when he gets to the large Fiat 500L, he bites off more than he can chew. The ad plays up the Fiat 500L tagline "Unbelievably Big" in a fun way. Follow the link to watch the video:

For Fiat 500E owners, Fiat announced last month a voluntary recall to replace the car's power inverter module. There is also a major software update download available at dealers that enhances the operation of many features of the all electric 500E.

Fiat 500 Sales in the United States - May 2014
Fiat 500Current MonthLast YearVol ChangeCurrent YTD TotalLast Year YTD TotalVol Change
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*Sales sources: Automotive News