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Wednesday, August 2, 2017

Fiat Sales for July 2017

Fiat 500 USA Flag

Fiat sales for July showed a slight increase for 500 and 500X models compared to the previous month in June. Fiat 500L MPV and 124 Spider July sales took a dip compared to June, keeping both months nearly dead even.

Fiat 500L on the town


Overall, Fiat sold a total of 2,244 cars last month, which is down 18% compared to the 2,738 sold last July. So far this year Fiat sales are running a steady 13% below last year.

This ties in with the subcompact car market being down 20 % and the minicar market being nearly 50% off of last year's pace.* Car buyers continue to flock towards much larger SUV and crossovers while passenger cars and smaller models stay in the crosshairs. With these larger models being more profitable to make to begin with, plus the strong market, there isn't much relief heading towards the small car market anytime soon.


Fiat 500 Postal Stamp


July Fiat News
July 4th marked the 60th anniversary of the debut of the 1957 Nuova 500, the spiritual inspiration of the modern 500. Fiat celebrated in grand style with a celebration in its home city of Turin.




Last month Fiat delivered the 2 millionth 500 to a lucky owner in Germany. The Fiat 500 is sold in more than 100 countries and has earned more than 140 awards since its introduction in 2007.


Fiat 500 Design Icons


The Museum of Modern Art in New York acknowledged the Fiat 500 as a work of art and purchased a car for its permanent display. The current 500 has earned top awards for its design and styling, so can also own a piece of modern art.


Spiders at Fiat FreakOut


The Fiat Club America held its national convention last month. Called the Fiat Freakout, the event, which is in its 34th year, was hosted in Milwaukee and was a huge hit.





Fiat Brand Sales in the United States, January - July 2017
Fiat 500Current MonthLast YearVol ChangeCurrent YTDLast Year YTDVol Change
July
500
500L
500X
124

    1026
    171
    597
    450
    2,244

 1,089
 225
 944
 480
  2,738

  -6%
   -24%
   -37%
   -6%
   -18%

    8,482
    917
    4577
    2950
    16926

        8,876
       2,567
       7,526
          481
       19,450

    -4%
    -64%
    -39%
    513%
    -13%
June
500
500L
500X
124

    995
    184
    553
    510
    2,242

 1,115
 279
 934
 1
  2,329

  -11%
   -34%
   -41%
    New
   -4%

    7,456
    746
    3980
    2500
    14,682

        7,787
       2,342
       6,582
           1
       16,712

    -4%
    -68%
    -40%
    New
    -12%
May
500
500L
500X
124

    1,240
    163
    703
    564
    2,670

 1,573
 335
 1,262
 0
  3,170

  -21%
   -51%
   -44%
    New
   -16%

    6,461
    562
    3427
    1990
    12,440

        6672
       2,063
       5,648
           0
       14,383

    -3%
    -73%
    -39%
    New
    -14%
April
500
500L
500X
124

    1,201
    115
    758
    465
    2,539

 1,504
 466
 1,128
 0
  3,098

  -20%
   -75%
   -33%
    New
   -18%

    5,221
    399
    2724
    1426
    9,770

        5099
       1728
       4,386
           0
        11213

    2%
    -77%
    -38%
    New
    -13%
March
500
500L
500X
124

    1,671
    106
    726
    419
    2,922

 1,494
 535
 1,056
 0
  3,085

  12%
   -80%
   -31%
    New
   -5%

    4,020
    284
    1966
    961
    7,231

        3595
       1262
       3,258
           0
        8,115

    12%
    -77%
    -40%
    New
    -11%
Feb
500
500L
500X
124

    1,131
    72
    640
    302
    2,145

 1120
 370
 1,161
 0
  2,651

  1%
   -81%
   -45%
    New
   -19%

    2,349
    178
    1240
    542
    4,309

        2101
       727
       2,202
           0
        5,030

    12%
    -76%
    -44%
    New
    -14%
Jan
500
500L
500X
124

    1,218
    106
    600
    240
    2,164

 981
 357
 1,041
 0
  2,379

  24%
   -70%
   -40%
    New
   -9%

    1,218
    106
    600
    240
    2,164

        981
       357
       1,041
           0
        2,379

    24%
    -70%
    -42%
    New
    -9%


*Carsalesbase.com
Sources: FCA US LLC.
Images: FCA and Author

Tuesday, July 25, 2017

Fiat 500 2 Million and Counting!

The 2 Millionth Fiat 500


The Fiat 500 is celebrating its 2 millionth sale this month, ten years after its introduction in 2007. This accomplishment is a fitting tribute for the 500 which also commemorated its 60th anniversary earlier this month. The 1957 Nuova 500, the inspiration for the modern car, racked up 4 million sales between 1957 and 1975, 400,000 of which can still be found on Italian roads today.


The 2 millionth Fiat 500 was delivered to a customer in Germany. Fiat released this promotional video to commemorate the milestone.

The new Fiat 500 has been a worldwide phenomenon, being sold in more than 100 markets and produced in two countries. The Fiat 500 is the best selling car in its class in Europe, ranking first in eight countries there and among the top three in six others. Even in the North America, more than 200,000 Fiat 500s have been sold since its introduction here in 2011.

Let's take a brief look at how the Fiat 500 achieved this milestone. Follow the links to get the full picture!


Video from 2012 commemorating the 1 millionth Fiat 500 built.

Fiat Trepiùno Show Car
Fiat Trepiùno Show Car

The Fiat 500 began life in 2004 as a design exercise called the Fiat Trepiùno and took inspiration from the 1957 Fiat 500; the car that brought affordable automotive transportation to the masses in Italy. The Trepiùno drew so much recognition and praise that Fiat gave the go-ahead for a production version. For the first time in automotive history, the general public was solicited over the internet for their ideas and suggestions for this tribute to the iconic Fiat 500. The results were outstanding. A remarkable 3 million suggestions poured in from those who registered on the Fiat 500 Wants You website, many of which were incorporated into the design of the new Fiat 500. The Fiat 500 is truly "The car for the people, by the people."



Read more:

Fiat 500: The Car of the People, by the People

Fiat 500 launch videos

The New Fiat 500 Began with the Fiat Trepiùno

Fiat 500 Birthday Articles

2017 Fiat 500c Cabrio

Besides being a superb example of Italian style and showcasing Fiat's undisputed leadership in small car design, the Fiat 500 also brings award- winning technology to its segment. In Europe, the Fiat 500 was the first car its size to earn a five-star crash rating in the Euro NCAP tests, the first car to have seven airbags as standard equipment and the first car to offer advanced Electronic Stability Program (ESP) on all models.

The Fiat 500 has won over 140 awards from all over the world. Here are a few:
  • Car Design of the Year 2007
  • The prestigious European Car of the Year award in 2008.
  • World Car Design of 2009.
  • The 500's TwinAir engine won the 2011 International Engine of the Year award.

Read more:



2017 Fiat 500 Abarth

The Fiat 500 has been an enormous sales hit, being consistently number one or two in its segment. An interesting statistic is in its first year and a half of sales, the Fiat 500 racked up approximately 186,000 registrations. It took the 1957 Fiat 500 four years to achieve 180,000 sales.

In addition to being a best-seller in Europe, the Fiat 500 has had a number of sales successes in this country over the past few years. In its introductory year in 2011, the Fiat 500 outsold the MINI in its first year. In the following few years, the 500 then went on to rack up impressive sales numbers compared to its well-known competition. These sales are a remarkable result for a small city-car that started just a few years earlier with no brand presence and no dealer network.


Read more:

The future's looking bright as there are some exciting changes coming for the Fiat 500 in the spring of 2018. We'll have more on this so stay tuned!

Read more:

Inside the Fiat 500 factory...

Manufacturing the North American Fiat 500

Behind the scenes at the North American Fiat 500 factory


Discuss this story on the Forum!



Sources: Fiat SpA, Chrysler Media, Fiat Brazil, Fiat Auto Poland

Wednesday, July 19, 2017

Fiat Needs Your FreakOut Photos

On the road to Fiat FreakOut


The 2017 Fiat FreakOut event is happening right now. Fiat and Italian car fans have begun arriving in Milwaukee to celebrate the 34th annual Fiat Club America national convention called the Fiat FreakOut. Fiat FreakOut is always a fantastic time filled with family fun activities, drives and plenty of time to mingle with people that have the same passion for Italian cars you do.

Fiat FreakOut Image


To get more people acquainted with the event, Fiat USA is looking for FreakOut photos to post on their various social media channels. If you are at the event, or on the way, make sure you snap some pictures and send them in. The easy to follow guidelines are listed below. While you are at it, don't forget to post them on the Fiat Club America forum. We'd love to see them!


Fiat FreakOut Concours

Fiat FreakOut Image Guidelines.*

If the image(s) you send to FIAT are selected, FIAT will:

•Use your image(s) on any/all of the FIAT social media platforms throughout the world (including Facebook, Twitter, and Instagram), for an indefinite period of time. Keep in mind that your image(s) may be used multiple times.

•Make minor alterations to the image such as re-sizing it to fit the format of a certain platform, cropping the edges, or adding a frame of some kind. FIAT will tag your username or include your real name in a photo credit (first name, and last initial) along with a mention of the FIAT Club America in the copy or image. In exchange, you’ll get a hearty congratulations and Internet likes—but sorry, no payment.

In addition, you must acknowledge that you are at least 18 years old, you reside in the USA, that you are the creator of the image(s), and that FIAT USA has your permission [and the permission of the person/people who appear(s) in the images to use as described above.

For any image you submit to FIAT, FIAT asks the following:*

  • Images are clear (not blurry)
  • Images show the entire FIAT vehicle
  • FIAT vehicle shown is a model sold in the USA

Please send image(s) to fiatsocial@mbww.com



*These guidelines MUST be followed in order to have the image eligible to be selected.

Wednesday, July 12, 2017

Fiat 500: One day in Turin

Fiat 500 Tours Turin

In this video, the Fiat 500 celebrates its 60th Birthday with a tour of the city of Turin and historic Fiat sites. The Fiat 500 debuted in Turin on July 4th, 1957. That model, which is known as the Nuova 500, was sold from 1957 to 1975 and reached 4 million sales. The modern Fiat 500 was introduced on July 4th, 2007 and has racked up over 2 million sales in its first ten years.


The Fiat 500 birthday tour starts off at the Fiat's Mirafiori plant (est.1939), travels to the Fiat Corso Dante factory (est.1900) which now houses Fiat's Historical Center and Archives, then passes by Palazzo Reale and ends at Fiat's Lingotto plant for a party on the roof of the factory.

Fiat Lingotto Plant


Turin is filled with beautiful architecture and is also the home of Fiat in Italy. The tour takes you around the city, with stops at Fiat's historic factories. Visited are the first Fiat factory at Corso Dante, the Mirafiori plant and of course, Lingotto, the Fiat factory with the test rack built into the roof - not bad for 1916.


Fiat Lingotto Plant in 1932


Fiat Corso Dante and Mirafiori Plants 1953


Fiat Mirafiori Plant 1966





Source, images and video: FCA

Tuesday, July 4, 2017

Fiat 500 Work of Modern Art

Fiat 500 Modern and Classic


The Fiat 500 has been acknowledged as a work of modern art by the Museum of Modern Art in NY. It is a fitting tribute to the Fiat 500 which celebrates its 60th anniversary today, July 4th.

Fiat 500 Commemorative Stamp
In Italy, a new commemorative stamp dedicated to the Fiat 500 was unveiled on July 4th to celebrate the 60th Birthday of the iconic model range.

The Nuova Fiat 500 model that debuted on this day in 1957 became an iconic example of automotive design and was produced from 1957 thru 1975. More than 4 million cars were made. The Fiat 500 chosen to be part of the permanent display at the museum is the 500F produced from 1965 thru 1972.

Classic Fiat 500 on Beach


Olivier François, Head of Fiat Brand and Chief Marketing Officer FCA is quoted saying:
"While the Fiat 500 has unquestionably left its mark on automotive history, it is equally true that it has never been just a car. In its 60 years of history, the 500 has transcended its material manifestation to enter the collective imagination and become an icon, which has now the honor of being certified by being acquired by MoMA in a tribute to its artistic and cultural value".



Martino Stierli, The Philip Johnson Chief Curator of Architecture and Design at MoMA adds:
"The Fiat 500 is an icon of automotive history that fundamentally altered car design and production. Adding this unpretentious masterpiece to our collection will allow us to broaden the story of automotive design as told by the Museum".

Modern Fiat 500 on Beach


The modern Fiat 500 embodies the feel and flare of the classic car, but with all the modern comfort and conveniences. The new 500 has itself been recognized as a modern masterpiece by automotive experts around the world with over 140 awards.


As Fiat puts it:
"The Fiat 500 is the best-seller in Europe, ranking first in eight countries and among the first three in six others. The 2007 version won over 2,000,000 motorists in just ten years and has reaped accolade after accolade since its debut, including Car of the Year and the Compasso d'oro design award.

The 500 is the symbol of Italian creativity which has always inspired artists and designers worldwide becoming an icon of beauty and art. Today, it makes another step forward becoming a work of art in its own right by the side of the other great icons of Italian design and yet again remaining "Forever Young."

While there are other cars near the 500's price point, none offer the charisma of owning a modern icon. Happy Birthday Fiat 500.


Read about Fiat 500 Birthday celebrations held over the years.




Source and images: FCA NV press release

Monday, July 3, 2017

Fiat Sales for June 2017


Fiat 500c Cabrio


Fiat sales for June 2017 are in and show a 4 percent drop compared to the same month a year ago. Fiat sold a total of 2,242 cars last month compared to 2,329 in June 2016. Overall Fiat brand year to date sales are running 11 percent behind that of last year. Small car sales in this country have taken a big hit this year, with cheap gas and the shift in consumer preferences to larger crossover and SUV models being major contributing factors.

Fiat 500c Cabrio Interior

Sales of the Fiat 500 hatch and Cabrio models amounted to 995 units in June. So far this year, Fiat has sold a total of 7,456 Fiat 500s, or about 4 percent less than last year at this time. This is a better performance than most of its competitors who are down by double-digit percentages.*   It is a tribute to the 500's timeless and attractive design.

Fiat 500L MPV recorded its best sales month since last July. With luck, the 500L may begin reversing its sales slide which has been running 68 percent below last year. Fiat 500X crossover sales didn't fare as well, being down 41 percent for the month and 40 percent for the year to date.

Fiat sold a total of 510 124 Spiders in June, its second best month ever. Fiat has sold a total of 4,974 124 Spiders over the past 12 months. The Spider particularly appeals to those who don't want the 'same old same old' and to people who appreciate sophisticated European styling and flavor.



Fiat 124 Spider in Grigio


June Fiat News Recap

In June, the 2017 Fiat 124 Spider Abarth won the top award in the “Small Convertible” category at the seventh annual Topless in Miami Competition event hosted by the Southern Automotive Media Association (SAMA). More than 40 automotive journalists evaluated 25 + vehicles from various manufacturers to pick their favorite cars.

Jaime Florez, SAMA president, is quoted saying "Across all of the judging criteria, including styling, technology, and ride and comfort, the Fiat 124 Spider Abarth not only delivered but also wowed.”

Fiat Motor City Pride Spider

A new rainbow-wrapped 2017 Fiat 124 Spider served as the grand marshal vehicle for Detroit's Motor City Pride parade earlier last month. The event celebrates lesbian, gay, bisexual and transgender (LGBT) culture. FCA US LLC and the FIAT brand has been a long-standing supporter of LGBT community. For the 10th year, FCA has achieved a 100 percent on the Human Rights Campaign's Corporate Equality Index evaluating LGBT workplace practices.

Fiat 500 Abarth Roof Top Option Package


Fiat500USA.com looked at the Fiat 500 Abarth Roof Top Option Package. This attractive exterior upgrade turns up the heat on the already hot looking 500 Abarth.

The Fiat 500 uses a high performance 9012 headlight bulb, and we published a how-to article on replacing them.


Alfa Romeo Giulia


Alfa Romeo released great lease prices and other buying incentives in June on the exciting new Giulia model. These excellent deals run through July 5th.





Fiat Brand Sales in the United States, January - June 2017
Fiat 500Current MonthLast YearVol ChangeCurrent YTDLast Year YTDVol Change
June
500
500L
500X
124

    995
    184
    553
    510
    2,242

 1,115
 279
 934
 1
  2,329

  -11%
   -34%
   -41%
    New
   -4%

    7,456
    746
    3980
    2500
    14,682

        7,787
       2,342
       6,582
           1
       16,712

    -4%
    -68%
    -40%
    New
    -12%
May
500
500L
500X
124

    1,240
    163
    703
    564
    2,670

 1,573
 335
 1,262
 0
  3,170

  -21%
   -51%
   -44%
    New
   -16%

    6,461
    562
    3427
    1990
    12,440

        6672
       2,063
       5,648
           0
       14,383

    -3%
    -73%
    -39%
    New
    -14%
April
500
500L
500X
124

    1,201
    115
    758
    465
    2,539

 1,504
 466
 1,128
 0
  3,098

  -20%
   -75%
   -33%
    New
   -18%

    5,221
    399
    2724
    1426
    9,770

        5099
       1728
       4,386
           0
        11213

    2%
    -77%
    -38%
    New
    -13%
March
500
500L
500X
124

    1,671
    106
    726
    419
    2,922

 1,494
 535
 1,056
 0
  3,085

  12%
   -80%
   -31%
    New
   -5%

    4,020
    284
    1966
    961
    7,231

        3595
       1262
       3,258
           0
        8,115

    12%
    -77%
    -40%
    New
    -11%
Feb
500
500L
500X
124

    1,131
    72
    640
    302
    2,145

 1120
 370
 1,161
 0
  2,651

  1%
   -81%
   -45%
    New
   -19%

    2,349
    178
    1240
    542
    4,309

        2101
       727
       2,202
           0
        5,030

    12%
    -76%
    -44%
    New
    -14%
Jan
500
500L
500X
124

    1,218
    106
    600
    240
    2,164

 981
 357
 1,041
 0
  2,379

  24%
   -70%
   -40%
    New
   -9%

    1,218
    106
    600
    240
    2,164

        981
       357
       1,041
           0
        2,379

    24%
    -70%
    -42%
    New
    -9%


*Good Car,Bad Car
Sources: FCA US LLC.
Images: FCA and Fiat on the Dragon