Sunday, March 18, 2012

Visiting the Oldest Original Fiat Dealer in the USA: FIAT of Larchmont

Alfredo Gulla with Fiat 500 Prima Edizione number 29

One of the great things about owning a new Fiat 500 is the comprehensive warranty called Forward Care. A new 2012 Fiat 500 comes with a 4 year/50,000 mile bumper to bumper warranty, 4 year unlimited mileage roadside assistance. Additionally, wear items are also covered for 12 months/12,000 miles, and that includes: wiper blades, brake pads and rotors, and clutch assemblies. Cars delivered before January also had 3 year free maintenance, but this was dropped for later cars in lieu of more flexible financing and incentives. Still, on a car that only takes 4 quarts of oil and has an $8 oil filter, Fiat 500 maintenance costs are low... low....low...

FIAT of Larchmont

I took advantage of Forward Care when my Fiat 500 Prima Edizione hit 8,000 miles and was due for its first service. My selling dealer was FIAT of Larchmont, whose proprietor is none other than Alfredo Gulla. While I had my car serviced, I had the great pleasure of spending some time with Mr. Gulla.

Alfredo's Foreign Cars in 1960s
FIAT of Larchmont circa 1960s

Longtime Fiat enthusiasts will recognize the name from Alfredo's Foreign Cars fame, the oldest Fiat dealer in the country. Mr. Gulla became a Fiat dealer in 1961 and rose to be a consistent top dealer in the country all through Fiat's heydays of the 1960s, '70s and early '80s. Today, FIAT of Larchmont, located in Westchester County, New York, is still a friendly, family run business and has the distinction of being the only original Fiat dealer.


Back in 1961, the requirements to be a Fiat dealer were admittedly a lot easier than today - an initial purchase of just 2 cars got you on your way. Today, it takes a major, typically multi-million dollar, commitment to be a Fiat dealer, and looking at the new Fiat of Larchmont Studio one can see where the money is spent. The facility is beautiful with a clever bit of Italian design featuring additional parking on the roof - reminiscent of the old Fiat Lingotto plant in Torino. In addition to the facility, a major purchase of parts, special tools and training is also required.


When I was there in December, servicing was being done next door at the original Alfredo's Foreign Cars location. This was a treat, because the newly renovated building houses a nice collection of classic Fiat memorabilia. Mr. Gulla is one of the preeminent experts on Fiat Group cars with personal contacts that included the late Gianni Agnelli.

Fiat Trin Cam
Posters and displays of cutaway engines keep you occupied while service work is done. This late 1960s cutaway Fiat Twin Cam engine came direct from Torino.

In addition to being a Fiat dealer, in 1967, Mr. Gulla signed on as an authorized Abarth dealer and knows the cars very well. Alfredo's Foreign Cars was also a noted Alfa Romeo dealer and consistently the country's number one Maserati dealer.

Maserati BiTurbo

I have a fond memory of visiting his dealership twenty plus years ago and witnessing the blistering takeoff of a Maserati Biturbo - the sound of the twin turbo V6 wailing and seeing the Torsen differential scrambling in vain to put all the power down had people on the sidewalk stopping in their tracks with their jaws open.

1960s Fiat 500 US Spec
Something you will not see very often: a rare US Spec 1960s Fiat 500. Note the sealed beam headlamp modification.

If you are a interested in a Fiat 500 or are a Fiat enthusiast, and are in the New York tri-state area, you owe it to yourself to visit FIAT of Larchmont.

Excitement, passion and enthusiasm are what separate Italian cars from the rest of the mundane mainstream cars. With Fiat dealers like Alfredo Gulla and FIAT of Larchmont, you are in good hands.

FIAT of Larchmont, New York - 1-888-405-2249


Friday, March 16, 2012

2012 Fiat 500 Abarth Owners Instructions

US Fiat 500 Abarth owners information card

Buying a new 2012 Fiat 500 Abarth? This is what you will first see when you get behind the wheel. Here is the Fiat 500 Abarth owners quick information card that is hanging from the sun visor. Like it says: "Have fun, and drive safely!"



Thursday, March 15, 2012

New Fiat 500 Commercial Debuts Tonight



A new Fiat 500 TV commercial called "Baby" will debut tonight, Thursday, March 15. The commercial features two friends and a baby going to a special event in a 2012 Fiat 500 Sport . At the end of the commercial, the baby delivers the punchline "Che cosa guardi" (what are you looking at?) to a grumpy looking older man.

Fiat Logo

This new Fiat 500 TV commercial will air on local and national broadcast and cable channels. There will be two versions; one that runs 15 seconds the other 30 seconds. Keep an eye out for this commercial and the Fiat 500 Abarth Charlie Sheen commercial also airing tonight!

Wednesday, March 14, 2012

Fiat 500 Abarth Charlie Sheen Ad Debuts Thursday

US Fiat 500 Abarth Commercial still image

The 2012 Fiat 500 Abarth Charlie Sheen advertisement called "House Arrest" will make it television debut Thursday night, March 15, during the NCAA Basketball Tournament being aired on CBS, TNT, TBS and truTV.

The "House Arrest" commercial features the poster boy for bad behavior, Charlie Sheen, racing a Fiat 500 Abarth around inside a mansion filled with groups of partiers. The video went viral on YouTube and within a week of its upload, had over 1 million views.



Olivier François, Head of Fiat Brand worldwide and Chief Marketing Officer, Chrysler Group LLC, released a statement about "House Arrest" saying:

“This commercial was designed to generate brand awareness and capture interest for the Fiat 500 Abarth in a manner that is intended to be edgy and fun. We are overwhelmed and thrilled with the interest generated for this spot and we are excited for its debut on evening and late night programming.”



Highlights of Olivier François speech at APA. Tim Kuniskis also talks about what the Jennifer Lopez ad campaign did for the brand. You may be surprised...

Tuesday, Olivier François spoke at an Automotive Press Association luncheon in Detroit and gave an overview on Chrysler and Fiat marketing concepts.

The objective, he says, is to sell "cars through a brand" instead of selling a brand through its cars. François recalled first arriving in the Motor City in 2009 and being struck with automotive advertising focused on features and pricing: "It seemed like Detroit was obsessed with cupholders and zero percent APR."

I say if any car company can pull this off it is Fiat, because few car manufacturers can call upon such a rich heritage and evoke the emotional appeal as the Italian car maker; the owner of Ferrari, Maserati, Alfa Romeo and Lancia.

Tuesday, March 13, 2012

Fiat 500 Abarth Engine Technology Video

2012 Fiat 500 Abarth Powertrain

The engine in the 2012 Fiat 500 Abarth won “Best International Engine in 2010,” and was judged the single most innovative engine technology to appear in 2010.   The turbocharged, twin-intercooled, 1.4L four cylinder is equipped with MultiAir technology, making it a marvel of engineering.   In this video, Mike Vincent, Chief Powertrain Engineer for the Fiat 500 Abarth, highlights some of the main features of this award winning engine.





ENGINE: 1.4-LITER SOHC 16-VALVE TURBOCHARGED MULTIAIR® INLINE FOUR-CYLINDER
Availability Standard — Fiat 500 Abarth
Type and Description Inline four-cylinder, liquid-cooled, turbocharged
Displacement 83.48 cu. in. (1368 cu. cm)
Bore x Stroke 2.83 x 3.31 in. (72.0 x 84.0 mm)
Valve System Belt-driven, MultiAir®, SOHC,16 valves, hydraulic end-pivot roller
rockers
Fuel Injection Sequential, multi-port, electronic, returnless
Construction Cast-iron block with aluminum-alloy head and aluminum-alloy
bedplate
Compression Ratio 9.8:1
Maximum Turbo Boost (psi / bar) 18 psi / 1.24 bar
Power (SAE) 160 bhp (119 kW) @ 5,500 rpm (117 bhp/L)
Torque (SAE) 170 lb.-ft. (230 N•m) @ 2,500-4,000 rpm
Max. Engine Speed 6,500 rpm (electronically limited)
Fuel Requirement 87 octane (R+M)/2 acceptable
91 octane recommended
Oil Capacity 4.0 qt. (3.8L) with dry filter
Coolant Capacity 4.6 qt. (14.4L)
Emission Controls Dual three-way catalytic converters, heated oxygen sensors
and internal engine features(a)
Max. Gross Trailer Weight Not rated for trailer tow
Estimated EPA Fuel Economy mpg
(City/Highway/Combined)
28 / 34 / 31
Engine Assembly Plant GEMA Engine Plant, Dundee, Mich.

Monday, March 12, 2012

Fiat 500 Abarth Configurator Online - Get Your Order In Now!

Fiat 500 Abarth configurator

The Fiat 500 Abarth configurator has just been posted on the Fiat USA Website*. Fiat Studios began ordering the 2012 Fiat 500 Abarth Thursday, March 7 and business has been brisk! There are Fiat Studios that already have more than 100 deposits taken for the new Fiat 500 Abarth, some of these deposits were taken over a year ago.


The limited production 2012 Fiat 500 Abarth promises to be one of the most sought after performance cars this year. THIS IS IMPORTANT - Make sure you get your order in ASAP! The top Fiat dealers in the country are listed below - give them a call...

Criswell FIAT of Gaithersburg, Maryland - 1-888-878-2488

FIAT of Austin, Texas - 1-877-908-3428

FIAT of Tysons Corners, Virginia - 1-888-716-2490

FIAT of Fredericksburg, Virginia - 1-888-904-4977

Palmen FIAT of Kenosha, Wisconsin - 1-888-379-0295

Classic FIAT of Mentor, Ohio - 1-888-431-7186

FIAT of Larchmont, New York - 1-888-405-2249


or go to the Fiat USA website here to find your nearest dealer.



*The configurator is not 100% live, and there are some functions that still need to be added.   It is probably why you are only able to access it through this link at this moment.   However, it is still fun to use.  Consider it a sneak peak!