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New 2018 Fiat 500 is Even More Fun to Drive

The new 2018 Fiat 500 now comes turbocharged, making it the most powerful car in its class. All the details here.

Fiat 500X All-Wheel-Drive System-Explored

A look at the 500X's All-Wheel-Drive system and how it stacks up to the competition

2018 Fiat 124 Spider Model Changes

What's new for the 2018 Fiat 124 Spider.

The Roomy Fiat 500L

The Fiat 500L has the room of a full-sized car within its subcompact dimensions. Learn more about this versatile car

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Fiat 500 How To

See how to install a carbon fiber dashboard on a Fiat 500 and 500 Abarth.

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Friday, February 25, 2011

Fiat Studio Report: Bergstrom Fiat open for Business

Bergstrom Fiat of Milwaukee, Wisconsin is one of the first Fiat Studios open for business in the United States and has been recently interviewed on CNBC.

Read more about Bergstrom Fiat below:

NEWS RELEASE Contact: John F. Bergstrom
Chairman & CEO
Phone: (888) 616-5893
Bergstrom Fiat website


Milwaukee, Wisconsin (February 18, 2011) – Bergstrom Fiat is open for business and is one of the first Fiat studios in the United States. Fiat, an Italian-based manufacturer whose cars are stylish, fun, fuel-efficient and unique, recently announced it would re-enter the U.S. market in 2011. Bergstrom is the Fiat retailer in the Greater Milwaukee/ Wisconsin market and eventually will be one of approximately 150 dealers in the United States. The other two Fiat studios open for business are in the Washington, DC and Los Angeles metropolitan areas.

Bergstrom Fiat is located in the Milwaukee Metro Motor Mall at 11100 W. Metro Boulevard. The phone number is (888) 616-5893. Fiat products will complement the current selection of vehicles at that location and will draw guests from all over Wisconsin. The facility will offer new and certified, pre-owned vehicles and include Service and Parts Departments.

The Fiat 500 is available in three models – the Pop, Sport and Lounge. Starting MSRP (Manufacturer’s Suggested Retail Price) ranges from $15,500-19,500. More information is available at

About Bergstrom Automotive
Bergstrom Automotive, headquartered in Neenah, Wisconsin, is one of the top 50 automotive retailers in the U.S. and is owned by John and Richard Bergstrom.

The Bergstrom organization sells and services the following franchises: Acura, Audi, BMW, Buick, Cadillac, Chevrolet, Chrysler, Dodge, Equus, Fiat, Fisker, Ford, GMC, Honda, Hyundai, Infiniti, Jaguar, Jeep, Land Rover, Lexus, Lincoln, Mazda, Mercedes-Benz, MINI, Mitsubishi, Nissan, Porsche, Ram, Saab, Scion, smart, Sprinter, Subaru, Toyota, Volkswagen and Volvo in 30 locations throughout the state of Wisconsin.

Fiat North America
More information about Fiat can be found at Fiat USA


Join me in welcoming Bergstrom Fiat as a new sponsor of this site. They join a growing list of the most enthusiastic and motivated Fiat vendors and Studios in the country. Be sure to check them out at: Bergstrom Fiat


peterjerome said...

Wow! Bergstrom seems like an impressive organization. Instead of that extensive list of brands, they could just say, "If you are looking for an exotic car or a Kia or a Suzuki, we can't help you, but for everything else just drop by".

A Little Bird Told Me said...

When my husband and I were kids, his dad had a Fiat. The engine was missing and it was rusted out, but we LOVED to play in that thing! Can't WAIT to own one I can actually drive one day. BTW, check out my blog - I've linked this page. =)