Fiat 500 USA Homepage

What's new in the Fiat 500 world

The NEW 2021 Fiat 500 debut!

Read all about the exciting NEW Fiat 500 debuting in Europe.

Get the 2019 Fiat 500 before they're gone!

Complete pricing details on the new 2019 Fiat 500 are here.

Fiat 500X All-Wheel-Drive System-Explored

A look at the 500X's All-Wheel-Drive system and how it stacks up to the competition

Fiat 124 Spider!

Everything you need to know about the new Iconic Fiat 124 Spider.

The Roomy Fiat 500L

The Fiat 500L has the room of a full-sized car within its subcompact dimensions. Learn more about this versatile car

Why are Fiat enthusiasts crazy about their cars?

Articles that look at some of the great cars, features and accomplishments that make up the Fiat Brand

Friday, February 18, 2011

About the Fiat 500 Marketing Demos

Fiat Studios are being shipped Fiat 500 demos as you read this. These are called Fiat 500 Marketing Units in official Fiat speak, and come in 6 colors: Argento, Rame, Nero, Rosso, Rosso Brillante, and Grigio. All are Sport models and are all equipped with 5-speed manual transmissions.

These Fiat 500 Marketing Units are owned by Chrysler and are not for sale.

Be sure to check out the Fiat USA website to find your closest Fiat Studio.

Visit the Fiat USA Dealer Page

Fiat Studios with Demos


Anonymous said...

A local dealer has theirs but they say it will not be available to drive until Feb 24th. Anyone with similar experience? Do official crash test results have to come out before they can sell cars? Is there something they're waiting on? said...

The are certain requirements that have to be met for the Demo units (paperwork,insurance, etc) the dealer could be waiting for those to go through. It's your particular dealer that is waiting.

Each dealer has to sign up for the demo program, it's an individual thing.

The car is certified for sale in the US, so no hold up there.

Anonymous said...

I am not going to name names but I was told that Prima Edizion owners can get one if they so desire after 3/1 or order a Lounge.

Unknown said...

I took it for a spin this passed Monday, Presidents day @ Fiat of Concord, CA.

No hold up here... but still no word on my Prima...