Fiat 500 USA Homepage

What's new in the Fiat 500 world

New 2018 Fiat 500 is Even More Fun to Drive

The new 2018 Fiat 500 now comes turbocharged, making it the most powerful car in its class. All the details here.

Fiat 500X Safety Systems Explored

The Fiat 500X is available with an astounding 70 safety features and systems. Here is the complete list and what they do.

2018 Fiat 124 Spider Model Changes

What's new for the 2018 Fiat 124 Spider.

The Roomy Fiat 500L

The Fiat 500L has the room of a full-sized car within its subcompact dimensions. Learn more about this versatile car

We cover Alfa Romeo!

All you need to know about Alfa Romeo

Abarth 695 Series

Read up on the European 695 Series and get inspired to modify your 500 Abarth

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Friday, February 18, 2011

About the Fiat 500 Marketing Demos

Fiat Studios are being shipped Fiat 500 demos as you read this. These are called Fiat 500 Marketing Units in official Fiat speak, and come in 6 colors: Argento, Rame, Nero, Rosso, Rosso Brillante, and Grigio. All are Sport models and are all equipped with 5-speed manual transmissions.

These Fiat 500 Marketing Units are owned by Chrysler and are not for sale.

Be sure to check out the Fiat USA website to find your closest Fiat Studio.

Visit the Fiat USA Dealer Page

Fiat Studios with Demos


Anonymous said...

A local dealer has theirs but they say it will not be available to drive until Feb 24th. Anyone with similar experience? Do official crash test results have to come out before they can sell cars? Is there something they're waiting on?

Chris said...

The are certain requirements that have to be met for the Demo units (paperwork,insurance, etc) the dealer could be waiting for those to go through. It's your particular dealer that is waiting.

Each dealer has to sign up for the demo program, it's an individual thing.

The car is certified for sale in the US, so no hold up there.

Anonymous said...

I am not going to name names but I was told that Prima Edizion owners can get one if they so desire after 3/1 or order a Lounge.

sf happy hour crew said...

I took it for a spin this passed Monday, Presidents day @ Fiat of Concord, CA.

No hold up here... but still no word on my Prima...