Fiat 500 USA Homepage

What's new in the Fiat 500 world

Fiat 500: 140 Awards and Counting

The Fiat 500 is one of the most awarded cars on the road today. Here is a look at some of the accolades the 500 has won.

Fiat 500X All- Wheel-Drive System Explored

The Fiat 500X has an advanced All-Wheel-Drive system. See how it outperforms the competition.

Driving the New Fiat 124 Spider and Abarth!

A look at how the new Fiat 124 Spider stacks up against the original

Fiat 500L Design

Within its compact dimensions, the Fiat 500L has the room of a full-sized car. See how Fiat did it and the concept and goals of the design team

Alfa Romeo Stelvio Debut

Watch the Alfa Romeo Stelvio Debut Video at the LA Autoshow

Fiat 500X Uconnect Update

How to update the Uconnect 6.5 in a Fiat 500X

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Friday, February 18, 2011

About the Fiat 500 Marketing Demos



Fiat Studios are being shipped Fiat 500 demos as you read this. These are called Fiat 500 Marketing Units in official Fiat speak, and come in 6 colors: Argento, Rame, Nero, Rosso, Rosso Brillante, and Grigio. All are Sport models and are all equipped with 5-speed manual transmissions.

These Fiat 500 Marketing Units are owned by Chrysler and are not for sale.

Be sure to check out the Fiat USA website to find your closest Fiat Studio.

Visit the Fiat USA Dealer Page

Fiat Studios with Demos

4 comments:

Anonymous said...

A local dealer has theirs but they say it will not be available to drive until Feb 24th. Anyone with similar experience? Do official crash test results have to come out before they can sell cars? Is there something they're waiting on?

Chris said...

The are certain requirements that have to be met for the Demo units (paperwork,insurance, etc) the dealer could be waiting for those to go through. It's your particular dealer that is waiting.

Each dealer has to sign up for the demo program, it's an individual thing.

The car is certified for sale in the US, so no hold up there.

Anonymous said...

I am not going to name names but I was told that Prima Edizion owners can get one if they so desire after 3/1 or order a Lounge.

sf happy hour crew said...

I took it for a spin this passed Monday, Presidents day @ Fiat of Concord, CA.

No hold up here... but still no word on my Prima...

Sam