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What's new in the Fiat 500 world

Driving the Fiat 500 Abarth Automatic

With lightning fast shifts, the Fiat 500 Abarth automatic is not your typical slushbox automatic

Fiat 500X All- Wheel-Drive System Explored

The Fiat 500X has an advanced All-Wheel-Drive system. See how it outperforms the competition.

Driving the New Fiat 124 Spider and Abarth!

A look at how the new Fiat 124 Spider stacks up against the original

Fiat 500L Design

Within its compact dimensions, the Fiat 500L has the room of a full-sized car. See how Fiat did it and the concept and goals of the design team

Alfa Romeo Giulia Quadrifoglio Debut

Watch the Alfa Romeo Giulia Quadrifoglio Debut Video at the LA Autoshow

Fiat 500 Abarth Oil Change

Everything you need to know about changing the oil on a Fiat 500 Abarth and 500 Turbo

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Thursday, November 17, 2011

The 2012 Fiat 500 Abarth Press Kit

US Fiat 500 Abarth Press Kit

The launch of the 2012 Fiat 500 Abarth at the Los Angeles Auto show was nothing short of spectacular. You can watch it here to see what I mean. Of course, it is only fitting that a special car like the Fiat 500 Abarth has a unique Press Kit. The kit Fiat produced quickly became the most sought after of the entire LA Auto Show and is destined to become a collector's piece.


The Fiat 500 Abarth Press Kit is an expertly crafted, miniature wooden Abarth box, much like the one used in Europe to deliver an Abarth esseesse kit. Inside is a special engraved shield - numbered from 1 to 500, a press release booklet and gorgeous Abarth keychain/USB drive.

I've included the press release for your enjoyment:

Fiat Usa - 2012 US Fiat 500 Abarth Press Kit

1 comment:

ob2s said...

So Chris, I have removed myself from the Fiat Facebook entities, because it is useless in getting info. So you must know....1) Why were no important numbers released at the show MSRP, EPA. 2) When are they going to be released ? In your best estimate. Fiat USA is doing a crap job of marketing, except for your nice wooden box ;-)