FIAT 500, FIAT 500L, Fiat 500X AND FIAT 500 ABARTH SPECS
* 2022-20 Fiat 500 EV Electric Full Specifications * 2022-19 Fiat 500X Full Specifications * 2019 Fiat 500 and 500 Abarth Full Specifications * 2018 Fiat 500 and 500C Abarth Full Specifications * 2017 Fiat 500 and 500C Abarth Full Specifications * 2017 Fiat 500 and 500C Full Specifications * 2017 Fiat 124 Spider and Abarth Full Specifications * 2016 Fiat 500X Full Specifications * 2016 Fiat 500X Full Features and Options * 2016 Fiat 500 Abarth and Cabrio Specifications * 2016 Fiat 500, 500 Turbo and 500c Specifications * 2015 Fiat 500, 500 Turbo and 500c Specifications * 2015 Fiat 500 Abarth Specifications * 2015 Fiat 500L Specs * 2014 Fiat 500, 500 Turbo and 500c Specifications * 2014 Fiat 500 Abarth and 500 Abarth Cabrio Specs * 2014 Fiat 500L Specs * 2013 Fiat 500, 500 Turbo and 500c Specifications * 2013 Fiat 500 Abarth Specs * 2013 Fiat 500e Specs * 2013 Fiat 500 Accessory Catalog * 2012 Fiat 500 Brochure * 2012 Fiat 500 Complete Specs * 2012 Fiat 500 Quick Specs * 2012 Fiat 500 Accessory Catalog * 2012 Fiat 500 Features * 2012 Fiat 500 Abarth Specs * 2012 Fiat 500 Abarth Features
Search This Site
Friday, July 16, 2010
The Fiat Mobile Experience
The neat thing carefully cultivated about the Fiat 500 is the ownership experience. It starts before you even purchase the car. Here's an example, it's called the Fiat Mobile Experience.
Making it's debut at the Fiat Lancia Unlimited car clubs 2010 national convention (the Fiat Freak Out), the Fiat Mobile Experience is a mini café and Fiat merchandising store combined. Refreshments are served on one side and Fiat branded clothes and accessories are sold on the other side of this high style kiosk like structure.
The structure is quite elegant and striking (especially considering it's humble origins which you can read about below), and the Fiat merchandise features sophisticated Italian design.
The Fiat Mobile Experience is a nice way of introducing people to the 500's fun and sophisticated lifestyle. Keep an eye out for it at an event near you.
Here's the official Fiat North America press release on the Mobile Experience:
The Fiat Cinquecento ‘Prima Edizione’ announcement was made during the national annual convention organized by Club Fiat-Lancia Unlimited, North America’s largest enthusiast club for owners of Fiat Group Automobile vehicles. This year, the convention – commonly known as the “Fiat Freak Out” – was held in Asheville, NC.
Fiat North America was the title sponsor of the annual convention, which featured displays of more than 100 well-preserved Fiat, Lancia and Alfa Romeo vehicles.
During the event, Fiat North America debuted the ‘Fiat Mobile Experience’ – a unique display that hosts both a café station and a Fiat brand merchandise store.
Fiat fans attending the convention were able to enjoy complimentary gelato, espresso and cappuccino served by baristas. Visitors were also able to browse through and purchase various Fiat-branded merchandise items in a unique store area, finished in Fiat red and white colors and staffed by Fiat merchandising specialists.
The Fiat Mobile Experience display is constructed from a re-purposed auto-shipping container and will be seen at other future Fiat shows and exhibitions in North America.
Press release courtesy Fiat NA