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Friday, July 16, 2010
The Fiat Mobile Experience
The neat thing carefully cultivated about the Fiat 500 is the ownership experience. It starts before you even purchase the car. Here's an example, it's called the Fiat Mobile Experience.
Making it's debut at the Fiat Lancia Unlimited car clubs 2010 national convention (the Fiat Freak Out), the Fiat Mobile Experience is a mini café and Fiat merchandising store combined. Refreshments are served on one side and Fiat branded clothes and accessories are sold on the other side of this high style kiosk like structure.
The structure is quite elegant and striking (especially considering it's humble origins which you can read about below), and the Fiat merchandise features sophisticated Italian design.
The Fiat Mobile Experience is a nice way of introducing people to the 500's fun and sophisticated lifestyle. Keep an eye out for it at an event near you.
Here's the official Fiat North America press release on the Mobile Experience:
The Fiat Cinquecento ‘Prima Edizione’ announcement was made during the national annual convention organized by Club Fiat-Lancia Unlimited, North America’s largest enthusiast club for owners of Fiat Group Automobile vehicles. This year, the convention – commonly known as the “Fiat Freak Out” – was held in Asheville, NC.
Fiat North America was the title sponsor of the annual convention, which featured displays of more than 100 well-preserved Fiat, Lancia and Alfa Romeo vehicles.
During the event, Fiat North America debuted the ‘Fiat Mobile Experience’ – a unique display that hosts both a café station and a Fiat brand merchandise store.
Fiat fans attending the convention were able to enjoy complimentary gelato, espresso and cappuccino served by baristas. Visitors were also able to browse through and purchase various Fiat-branded merchandise items in a unique store area, finished in Fiat red and white colors and staffed by Fiat merchandising specialists.
The Fiat Mobile Experience display is constructed from a re-purposed auto-shipping container and will be seen at other future Fiat shows and exhibitions in North America.
Press release courtesy Fiat NA