The Fiat brand outlined its business plan for the next five years today. Below are a few notable quotes and the full business plan for your reading.
Olivier Francois, Global Head Fiat Brand...
- "A brand you pay a little bit more for because it makes you feel special.”
- " Logic and magic are Fiat's key attributes"
- Fiat aims for 1.9 million global sales in 2018, up from 1.5 million in 2013.
- Fiat's goal is for 100,000 North American sales in 2018, double its sales in 2013.
Fiat North American product plans
- Fiat 500X arrives US Fiat Studios beginning of 2015.
- Fiat Specialty car arriving end of 2015. Car widely anticipated as
Roadster built in joint venture with Mazda.
- Not listed in presentation, but sources say expect substantial enhancements for the Fiat 500 over the next few years.
Below is Fiat's 2014 - 2018 business plan, presented today, May6, 2014.