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Tuesday, May 6, 2014

Fiat 2014 Business Plan

2018 Fiat 500 US Model Lineup

The Fiat brand outlined its business plan for the next five years today. Below are a few notable quotes and the full business plan for your reading.

Olivier Francois, Global Head Fiat Brand...
  • "A brand you pay a little bit more for because it makes you feel special.”
  • " Logic and magic are Fiat's key attributes"
  • Fiat aims for 1.9 million global sales in 2018, up from 1.5 million in 2013.
  • Fiat's goal is for 100,000 North American sales in 2018, double its sales in 2013.

Fiat North American product plans
  • Fiat 500X arrives US Fiat Studios beginning of 2015.
  • Fiat Specialty car arriving end of 2015. Car widely anticipated as
    Roadster built in joint venture with Mazda.
  • Not listed in presentation, but sources say expect substantial enhancements for the Fiat 500 over the next few years.

Below is Fiat's 2014 - 2018 business plan, presented today, May6, 2014.


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