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Fiat 500X Earns Highest Safety Award

The Fiat 500X has the highest possible IIHS safety rating in its class

Driving the New Fiat 124 Spider and Abarth!

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Fiat 500L Design

Within its compact dimensions, the Fiat 500L has the room of a full-sized car. See how Fiat did it and the concept and goals of the design team

Alfa Romeo Giulia Quadrifoglio Debut

Watch the Alfa Romeo Giulia Quadrifoglio Debut Video at the LA Autoshow

Fiat 500 Abarth Oil Change

Everything you need to know about changing the oil on a Fiat 500 Abarth and 500 Turbo

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Tuesday, May 6, 2014

Alfa Romeo 2014 Business Plan

Alfa Romeo 2018 Model Lineup


Highlights from Alfa Romeo 2014 business plan:
  • Seven new models over the next five years with an investment of $7 billion dollars
  • Alfa Romeo engines over 500 HP
  • Alfa Romeo separating itself from FCA "Machine"
  • Alfa Romeo sales from 74,000 units in 2013, to 400,000 in 2018
  • Alfa Romeo 4C Quadrifoglio to debut late next year

From the presentation:

ALFA ROMEO DNA IS
  • ADVANCED, INNOVATIVE ENGINES IN CARS THAT HAD NEARLY
  • PERFECT 50-50 WEIGHT DISTRIBUTION COMBINED WITH
  • A SET OF UNIQUE TECHNICAL SOLUTIONS THAT MADE THE CARS STAND OUT, WITH
  • CLASS EXCLUSIVE POWER-TO-WEIGHT RATIOS AND WITH
  • DESIGN THAT WAS GROUNDBREAKING AND DISTINCTLY ITALIAN



WE REALIZED THAT…
  • WITH THE EXCEPTION OF STYLE, DNA HAD NOT BEEN RESPECTED
  • OUR GERMAN COMPETITORS HAD BUILT A PHENOMENAL LEAD OVER US OVER A NUMBER OF YEARS
  • WE HAD LITTLE CREDIBILITY IN MAKING “TRADITIONAL” ASSERTIONS OR PROJECTIONS ABOUT ALFA
  • AND …

WE NEEDED A RADICAL SOLUTION THAT WOULD

– RESIST THE CONFORMIST PRESSURE THAT A MASS CAR
PRODUCER WOULD EXERT
– NOT BE BOUND BY TRADITIONAL PROCESSES
– BENCHMARK ITSELF AGAINST THE BEST THAT THE GERMAN
AUTOMOTIVE INDUSTRY HAD TO OFFER
– BE “PROTECTED” AND FUNDED BY THE SENIOR LEADERSHIP

OUR SOLUTION… SKUNKWORKS
noun informal
plural noun: skunkworks; plural noun; skunk-works; plural noun: skunk works

1. an experimental laboratory or department of a company or institution, typically smaller than and independent of its main research division.

HOW OUR SKUNK WORKS RUNS

• TWO SENIOR HEADS FROM FERRARI TO LEAD DAY TO DAY OPERATIONS
• 200+ ENGINEERS (GROWING TO 600 BY END OF 2015) HAND SELECTED
ACROSS THE FIAT CHRYSLER WORLD AND FROM THE OUTSIDE
• NO INTERFERENCE FROM THE FCA “MACHINE” EXCEPT WHERE
TALENT IS REQUIRED
• INTENSE COHABITATION
• CLEAR OBJECTIVES AND SINGLE PURPOSE
• TIGHT DEADLINES


Alfa Romeo 2018 Engine Lineup


SKUNK WORKS OBJECTIVES …

1. BEST-IN-CLASS REAR-WHEEL- AND ALL-WHEEL-DRIVE ARCHITECTURE
FOR GLOBAL PRODUCTS
2. CAPABLE OF COVERING FROM C TO E SEGMENTS, INCLUDING UVs
3. UNIQUE POWERTRAIN SOLUTIONS FOR BOTH GAS AND DIESEL ENGINES
4. FIRST START-OF-PRODUCTION 2ND HALF 2015
5. 8 PRODUCTS TO BE LAUNCHED BY THE END OF 2018
6. CARS AND ENGINES TO BE INDUSTRIALIZED IN ITALY

Read the full Alfa Romeo 2014 - 2018 Business Plan below:


1 comment:

Anonymous said...

So when will we see an all-new 500? 2016? It isn't very clear.