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Driving the New Fiat 124 Spider and Abarth!

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Fiat 500L Design

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Alfa Romeo Giulia Quadrifoglio Debut

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Fiat 500 Abarth Oil Change

Everything you need to know about changing the oil on a Fiat 500 Abarth and 500 Turbo

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Friday, May 2, 2014

Fiat 500 Sales for April 2014

Fiat 500 Abarth


Overall sales for the Fiat brand were up 10 percent in April, making it the best April since the car company came back to the US market in 2011. Year-to date sales for the Fiat 500 and 500L total 15,723, up 16 percent compared to last year. For perspective, year-to-date MINI brand sales total 13,047, so with just two models Fiat has outsold the seven model MINI brand range by 20 percent.

This is even more impressive because overall new car sales for April were down 26 percent and small car sales in particular have been slowing.*

Breaking down the figures, April sales of the Fiat 500 hatchback and carbrio models totaled 3,041 last month, down 8 percent from March and 22 percent from the year before. Still the Fiat 500 continues to outsell popular rivals, though:

  • Fiat 500 April sales = 3,041, year-to-date total = 11,514
  • VW Golf April sales = 1798, year-to-date total = 7,148
  • MINI Cooper April sales = 2,176, year-to-date total = 6,122
  • Hyundai Veloster April sales = 2,759 year-to-date total = 9,445
  • Toyota Yaris April sales = 1,450, year-to-date total = 5,594
According to the company, the Fiat 500 Cabrio Abarth posted the largest percentage sales gain of any Fiat 500 model in April with a 60 percent year-over-year increase.

Fiat 500L Trekking


The Fiat 500L had one of its best sales months ever, selling 1,257 cars. Monthly sales of the roomy Fiat 500L have averaged about 1,055 cars since its introduction last June, so April's figure gives hope that America is finally discovering the Fiat 500L is the roomiest and most versatile car in its class. Fiat's new advertising campaign for the 500L is using the tagline "Unbelievably Big" and there is talk that we may see more of the car's roominess and features being highlighted in upcoming ads.



April Recap
The 2015 Fiat 500 Abarth and Abarth Cabrio debuted at last month’s New York International Auto Show. The Abarth models showed off the new TFT digital instrument panel that will be standard throughout the entire 2015 Fiat 500 range, excluding 500 Pop models. Other changes include enhanced connectivity including Bluetooth streaming audio and more functional center console.

2015 Fiat 500 New Console


Fiat 500 Abarth and 500 Turbo models will offer a new heavy duty Aisin six-speed automatic transmission option. Cars with manual transmissions only account for approximately seven percent of all new car sales in America,* so adding the automatic transmission option should help boost sales of the high performance 500 Abarth and 500 Turbo.



Alfa Romeo 4C Launch Edition US Version


The Alfa Romeo 4C also debuted last month at the New York Auto Show, officially heralding the return of the prestigious marque. The new Alfa Romeo 4C will be primarily be sold by select Fiat dealers throughout the country. Additionally, some Maserati dealers in key market areas will also have access to the franchise. We have been covering Alfa Romeo over the years, make sure you follow the links below to stay up to date with what is going on.










Fiat 500 Sales in the United States - April 2014
Fiat 500Current MonthLast YearVol ChangeCurrent YTD TotalLast Year YTD TotalVol Change
April 2014
500
500L

     3,041
     1,257
    4,298

  3,899
     0
  3,899

    -22%
     new
     10%

     11,514
     4,209
     15,723

         13,511
              0
         13,511

     -15%
     new
     16%
March 2014
500
500L

     3,316
     1,422
    4,738

  3,807
     0
  3,807

    -13%
     new
     24%

     8,473
     2,952
     11,425

         9,612
            0
         9,612

     -12%
     new
     19%
Feb 2014
500
500L

     2,664
     801
    3,465

  3,302
     0
  3,302

    -19%
     new
     5%

     5,157
     1,530
     6,687

         5,805
            0
         5,805

     -11%
     new
     15%
Jan 2014
500
500L

     2,493
     729
    3,222

  2,503
     0
  2,503

    0%
     new
     29%

     2,493
     729
    3,222

         2,503
            0
         2,503

     0%
     new
     29%

Read more:

*Source: Automotive News

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