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Within its compact dimensions, the Fiat 500L has the room of a full-sized car. See how Fiat did it and the concept and goals of the design team.

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Wednesday, February 12, 2014

New Fiat 500L Mirage TV Ad

Fiat 500L Mirage Commercial

A new global TV commercial for the Fiat 500L debuted last night. The commercial named "Mirage," features a pair lost in the desert that think the Fiat 500L they see is a mirage because they don't believe that a Fiat can have four doors and be so roomy. Sean "Diddy" Combs also is featured, promoting his new TV channel "Revolt TV." The commercial introduces the 500L's new tagline "Unbelievably Big." It Is used to tell the story that Fiat makes large cars too.



The TV spots run in Europe will show the new 500L "Beats Edition" available at the moment only in Europe. Below is a preview of the modified European version of the commercial.




Fiat 500L Beats Edition

Fiat 500L Beats Edition

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