Fiat 500 USA Homepage

What's new in the Fiat 500 world

Driving the Fiat 500 Abarth Automatic

With lightning fast shifts, the Fiat 500 Abarth automatic is not your typical slushbox automatic

Fiat 500X All- Wheel-Drive System Explored

The Fiat 500X has an advanced All-Wheel-Drive system. See how it outperforms the competition.

Driving the New Fiat 124 Spider and Abarth!

A look at how the new Fiat 124 Spider stacks up against the original

Fiat 500L Design

Within its compact dimensions, the Fiat 500L has the room of a full-sized car. See how Fiat did it and the concept and goals of the design team

Alfa Romeo Giulia Quadrifoglio Debut

Watch the Alfa Romeo Giulia Quadrifoglio Debut Video at the LA Autoshow

Fiat 500 Abarth Oil Change

Everything you need to know about changing the oil on a Fiat 500 Abarth and 500 Turbo

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Tuesday, February 4, 2014

Fiat 500 Sales for January 2014

Fiat 500L

Fiat kicked off the new year on a high note. January is traditionally the slowest month for car sales; however, Fiat recorded a 29 percent increase over last year. It was the best January the Fiat brand had since its introduction. Fiat sold a total of 3,222 units last month compared to 2,503 cars in 2013, and 1911 in 2012 (Fiat began deliveries of the 500 in March 2011).

Fiat sales were bolstered with end of model year incentives that topped $5,000 on certain models. This helped Fiat 500 Abarth sales soar 56 percent over last January's. Conversely, Fiat 500L sales dipped to the second lowest since the car's introduction last June.

Overall Fiat 500 sales were good taking into account industry wide slow sales of small cars and frigid weather affecting an unusually wide portion of the country. For perspective, Fiat with just two models (the 500 and the 500L) outsold the entire seven car lineup of MINI last month (3,222 for Fiat vs. 2,543 for MINI). That's an impressive feat.

Fiat 500L Trekking

January News
January brought news that Fiat completely took ownership of Chrysler, and the two companies are one. The newly combined Fiat Chrysler Automobiles Group is the seventh largest car maker in the world. Pricing for the new Fiat 500 GQ Edition was released, and the 500 won yet another award.

This time, the Fiat 500 earned a Polk Automotive Loyalty Award in the Non-Luxury Traditional Subcompact Car category. Polk Automotive Loyalty Awards recognize manufacturers for superior performance in owner retention. Owners had such a positive overall experience that they came back to buy another vehicle of the same model, make, or manufacturer. The Fiat 500 was introduced in 2007, and seven years later it still gathers awards! Not many cars do that.

Fiat 500 Sales in the United States - January 2014
Fiat 500Current MonthLast YearVol ChangeCurrent YTD TotalLast Year YTD TotalVol Change
Jan 2014
500
500L

     2,493
     729
    3,222

  2,503
     0
  2,503

    0%
     new
     29%

     2,493
     729
    3,222

         2,503
                0
         2,503

     0%
     new
     29%

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