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Thursday, December 6, 2012

Fiat Into the Green Experience

Fiat 500e Into the Green Event

With the introduction of the Fiat 500e all electric vehicle, Fiat is showcasing the brand's commitment to protecting the environment. For the past five years running, the Fiat brand has been recognized as having recorded the lowest level of CO2 emissions by vehicles sold in Europe.

Additionally, Fiat S.p.A. has been included in Dow Jones Sustainability World and Europe indexes for the fourth consecutive year with a score of 91/100 compared to an industry standard of 74/100. This is a prestigious award because membership is limited to companies judged best-in-class in terms of their economic, as well as environmental and social performance. The only other Automobile sector companies admitted to the DJSI World for 2012/2013 were BMW and Volkswagen. For DJSI Europe, only Fiat and BMW were admitted. These two are just the latest acknowledgements in Fiat's record stretching back over 110 years of producing innovative and socially responsible cars.

Fiat 500e

To drive awareness of being environmentally conscious, Fiat is introducing the "Into the Green" VIP event tour. The program, to be held at some of the more glamorous red carpet events throughout the world, will introduce celebrities and attendees to Fiat's own brand of being environmentally responsible while enjoying all the style and panache that is expected in an Italian car.

The first "Into the Green" event kicked off last week at the Museum of Contemporary Art in Los Angeles and was attended by many well known media celebrities. The Fiat 500, already a favorite with the Hollywood elite, won even more admirers with the electric 500e version.

Fiat 500e Interior

Fiat USA is now giving fans the opportunity to win a trip to one of these gala "Into the Green" events. From now until March 15, Fiat fans can go to Fiat's "Into the Green" Facebook Page here and register. Folks visiting the L.A. Auto Show (11/30/12 and 12/9/12) or San Diego Auto Show (12/27/12 and 12/30/12) can also enter to win at the Fiat booth.

There are three events and three chances to win! Register during the following periods
  • Drawing period 1: Nov. 30 - Dec. 21
  • Drawing period 2: Dec. 22 - Feb. 1
  • Drawing period 3: Feb. 2 - Mar. 15

Prizes include:
  • Round trip airfare for two
  • Three day/two night hotel stay
  • Admittance into exclusive VIP events
  • An “up close and personal experience” with the FIAT 500e on site at the event
  • $500 spending cash
  • $100 worth of FIAT swag

Source: Fiat USA

1 comment:

Unknown said...

I went a liked the Facebook page as soon as I read this. I'm a huge fan of both the Fiat 500 and the environment so this is win-win for me. Thanks!