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Showing posts with the label National Ad Campaign

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Fiat 500X Zoolander Commercial
Fiat and FCA US LLC and Paramount Pictures have collaborated on a new Fiat 500X advertising campaign cross promoting the upcoming Ben Stiller “Zoolander No. 2” movie. Derek Zoo…

January 11, 2016

#fiat500x 500x Fiat 500X Fiat Advertisement Fiat Commercial Fiat Marketing fiat500xusa.com National Ad Campaign

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Fiat 500 Abarth Topless Ad!
During the LA Auto Show, Fiat USA treated the press to a sneak peek at a new Fiat 500c Abarth video featuring Catrinel Menghia, the gorgeous woman in the award winning Fiat 500…

December 07, 2012

Abarth Fiat 500 Abarth Superbowl ad Fiat 500c Abarth Fiat Advertisement Fiat USA National Ad Campaign

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Inside the Fiat 500 Marketing Campaign
Now that you've seen the new TV commercial, take a look inside the long awaited marketing campaign for the Fiat 500, with the help of Fiat USA: FIAT North America “Drives …

August 02, 2011

Fiat Commercial Fiat Marketing Fiat USA National Ad Campaign

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Fiat 500 National Ad Campaign Kicks Off
July 4 marks the 54th anniversary of the launch of the Nuova Fiat 500. It will also mark the launch of the Fiat 500's national ad campaign in the US. Now that a critical mass…

Events National Ad Campaign

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Fiat 500 Complete Vehicle Specifications

New 2012 Fiat 500 SPECIFICATIONS Dimensions are in inches (millimeters) unless otherwise noted. General Information Body Style A-segment hatchback Assembly Plant Toluca, Mexico EPA Vehicle Class Subcompact Introduction Date January 2011 as a 2012 model ENGINE: 1.4-LITER DOHC 16-VALVE MULTIAIR® INLINE FOUR-CYLINDER Availability Standard — Fiat 500 Pop, Sport and Lounge Type and Description Inline four-cylinder, liquid-cooled Displacement 83.48 cu. in. (1368 cu. cm) Bore x Stroke 2.83 x 3.31 in. (72.0 x 84.0 mm) Valve System Belt-driven, MultiAir®, 16 valves, hydraulic end-pivot roller rockers Fuel Injection Sequential, multi-port, electronic, returnless Construction Cast iron block with aluminum-alloy heads and aluminum-alloy bedplate Compression Ratio 10.8:1 Power (SAE net) 101 bhp (75 kW) @ 6,500 rpm (73.8 bhp/L) Torque (SAE net) 98 lb.-ft. (133 N•m) @ 4,000 rpm Max. Engine Speed 6,900 rpm (electronically limited) Fuel Requirement 87 octane (R+M)/2 acceptable ...

The US Fiat 500 Abarth...How much horsepower? Try 170hp!

Chrysler has just released their specifications on the 1.4L MultiAir engine that will equip the Fiat 500 Abarth. The 1.4L MultiAir Turbo will be rated at 170hp* , that's up from the standard European spec'd version with 135hp and even up from the optional Esseesse version with 160hp. The US version 1.4-liter FIRE Turbo with Multiair* 170 horsepower (128 kW) @ 6750 rpm 170 lb.-ft. (231 Nm) of torque @ 3000 rpm That power output, 2.04hp/cu in (124 hp/litre), puts the 1.4L MultiAir Turbo engine as having one of the highest specific power values in the world! Previously, I speculated that the original Abarth's 135hp wouldn't be sufficient for the US market, based on its competitors (you can read more about that here ). I thought a 3 cylinder SGE engine with 157hp or, better yet, the 170hp unit from the Alfa Romeo MiTo Quadrifoglio Verde would be more like it. Well it looks like the Quadrifoglio engine specs won out. The 1.4 Turbo MultiAir going into the 500 A...

Fiat 500 Abarth Oil Change

Oil is the life blood of an engine, and this is especially true of the Fiat 500 Abarth's MultiAir engine. With its MultiAir valvetrain technology, the sophisticated engine is a marvel of engineering and ingenuity. The intake valves are operated by electro-hydraulic solenoids giving the engine infinitely variable valve timing -stroke by stroke - cylinder by cylinder. The engine is tuned to deliver maximum fun to drive characteristics meaning great low end torque along with substantial high rpm horsepower. This is done while achieving excellent fuel economy and the required low emissions. The proof is the Fiat 500 Abarth's engine has a specific power output of 117 bhp/L, beating the 114 bhp/L for the Mazda Speed 2, 113 bhp/L for the MINI S and 100 bhp/L in the VW GTI and still manages to be the most fuel efficient performance car available in the US. Surprisingly, maintenance on the high performance Fiat 500 Abarth engine is kept to a minimum: oil and filter changes every 6 m...

A look at the Fiat 500 Instrument Panel

The Fiat 500 instrument cluster contains all the vital information needed and sits directly in front of the driver and not scattered around the dashboard. Fiat 500 Abarth Instrument Panel shown. The stylized instrument cluster on the Fiat 500 is a favorite feature among Fiat owners. The attractive panel houses the speedometer, tachometer, and an Electronic Vehicle Information Center (EVIC) that contains an engine temperature and fuel gauge. There is also an ambient light sensor that automatically adjust panel lighting for changing light conditions and the cluster has provisions for up to 31 warning indicators. Fiat 500 Warning Lights Fiat 500 Warning Lights Indicators Cruise Indicator Seat Belt Indicator Charging Indicator Electric Power Steering Malfunction Indicator - Electric Power Steering (EPS) Rear Fog Lamp Indicator - with rear fog lamp in certain markets where required only Blank EVIC Electronic Throttle Control Indicator - Electronic Throttle Control (ET...

2012 Fiat 500: Pricing

By now you know the Fiat 500 is a global phenomenon, being sold in more than 80 countries and winning more than 60 major awards. But besides the award-winning design the Fiat 500 offers an outstanding value story with a seemingly endless list of features/equipment. There are three versions of the Fiat 500: Pop, Sport and Lounge. All versions are well equipped (the Pop has over 100 standard features) and provide a way to express your individuality. Fiat 500 Pop The Fiat 500 Pop is for those who appreciate Italian style, efficiency and want personalization options. Here is a list of some of the equipment the Fiat 500 Pop includes: 5 speed manual transmission, 15-inch steel wheels with chrome-accented wheel covers and all-season tires Electronic stability control (ESC) with four-wheel anti-lock brake system (ABS), all-speed traction control system (TCS), electronic brake-force distribution (EBD) and Brake Assist Seven standard air bags Air conditioning AM/FM/CD/MP3 rad...

Fiat 500 Pricing: How much will it cost?

This post is from 2009; exactly 1 year before the official pricing of the 2012 Fiat 500 was announced. Read the article and then go HERE to see how close I got! Much speculation exists on the Internet on what price the Fiat 500 will be. It seems that people who aren't thrilled with the Chrysler/Fiat merger put a negative spin out there that the 500 will be in the $20,000 to $25,000 range. Those who are more objective feel it would start in the mid teens. While we don't know what the final pricing will be, we do know that the 500 is priced lower than the Mini in all the markets it competes with. With that in mind, let's have some fun and speculate what a new Fiat 500 would cost now if it were being sold today. To do that, we'll take a look at a comparison between Mini prices and the 500 in various countries. In a semi-scientific way, we can interpolate what the price difference in America would be . A couple of notes before we start, these prices were taken fro...

Fiat 500 Accessories Catalog

The Fiat 500 is about freedom, expression and individuality. When ordered, it can be configured in 500,000 different combinations. But creating your own Fiat experience doesn't end when you place your order. After you pick up your 500, you can continue the customization process whenever you like. Below is the current catalog of Fiat Studio installed accessories available for the new Fiat 500. Enjoy!* Fiat500USA-Fiat 500 Accessories Contact your Fiat Studio for more information! *Update: The 2013 Fiat 500 and 500 Abarth Accessories catalog is out! View it here.

Fiat 500 launch dates

People who have followed my blog already know that the Fiat 500 will be available at the end of the year, but now that the main street media has picked it up it's front page news, LOL! For the record, I reported the December 2010 date on June 1, 2009 here . Below is a list of launch dates for the Fiat 500. Fiat 500 launch dates in grey. Click to enlarge The US launch dates for the various models of the Fiat 500 are: New 2024 Fiat 500e : Launch 2023 LA Auto Show. Available first part (quarter) of 2024. See this Link Launch pushed to December 5, 2023 due to 2023 UAW strike. Fiat 500: December 2010; production starts December 13, 2010** North American Fiat 500 unveiling at 2010 LA Auto Show November 19-28**** Pricing/Specifications revealed Nov 17***** Public Availability: March/April 2011****** Fiat 500c: mid 2011 (estimate); production starts March 28. 2011** Fiat 500 Abarth: Unveiling 2011 LA Auto Show, Nov 16-17********, availability first quarter 2012...

Fiat 500 Fuel Cutoff Reset Procedure

The Fiat 500 comes with numerous safety and security features.* One of these is called the Enhanced Accident Response System (EARS) that kicks in after an accident, helping occupants in an emergency. In the event of an accident where airbags are deployed, EARS will Cut off fuel to the engine Flash hazard lights as long as the battery has power or until the ignition key is turned off Turn on the interior lights, which remain on as long as the battery has power or until the ignition key is removed Unlock the doors automatically *Read More: Fiat 500 Safety and Security Features After this occurs, when the system is active, the message "Fuel Cutoff See Handbook" will be displayed on the instrument cluster. For safety, you will not be able to start the engine until the fuel cutoff is reset. Below is the procedure to reset the Fiat 500 fuel cutoff for your convenience: Fiat 500 Fuel System Cutoff Reset Procedure Important: First, carefully check the car ...

What are the differences between the Pop, Sport and Lounge versions of the Fiat 500?

Fiat 500 with Chrome kit In Europe, there are 4 versions of the 500 (Naked, Pop, Sport and Lounge). The Naked version is sold in select countries. The other three are more commonly marketed in most countries, however, it is yet to be announced what versions will come to the US. One of the popular features of the 500 is the high level of standard equipment and also the high level of customization / accessories available (if you take all the accessories into account, there is calculated to be 549,936 combinations available to customize a 500 ). Rest assured, Chrysler's Mopar accessory division will be gearing up to offer these accessories for the 500. Here's a brief rundown on the standard features that come on the different versions. For more details click here to view a complete list of standard features (this document should be viewed in full screen for best readability). Fiat 500 Pop interior The Pop version equipment includes: two front airbags, two c...

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