Fiat sales are in for July and show Fiat sold a total of 1,240 cars in the US last month. This compares to 2,244 vehicles sold in July 2017 making for a 45 percent decline. All models posted losses compared to the same month last year including the 500L which had been enjoying a sales renaissance beginning last September. While sales of the 500L were down 37 percent last month, sales of this model are still up 10 percent overall for the year.
Sales of other Fiat models have not fared as well this year with the 500 being off 69 percent, 500X crossovers being down 37 percent and even the 124 Spider, which should be enjoying the convertible selling season, lagging behind 22 percent year-to-date compared to last year.
Fiat 500X Urbana is a new trim level offered on the 500X.
All this news has Fiat enthusiasts scratching their head wondering what Fiat USA is going to do to try to reverse the trend. New trim is being offered on the 2018 500X and 500L models which is nice, but the late availability of the traditional best selling 500 hatch and Cabrio models have severely impacted sales. While the 2018 500 has finally made it into showrooms, it begs the questions are they too late and should they have been called 2019s?
Fiat July News
The biggest headline last month was the sudden passing of Sergio Marchionne, the former CEO of FCA and Ferrari, among other things. The link below has all our Marchionne stories you may find interesting.
Fiat and the Hoonigan brand teamed up with a contest to promote the car enthusiast and motorsport lifestyle. The winner gets a new 124 Spider Abarth plus joins the Hoonigan team. We have the details of this fun and entertaining contest.
Italian cars are known for being fun and cool and the experts at Driving Today agree, naming the Fiat 500e and 124 Abarth Spider to their Top 10 List of Coolest Cars Under $35,000. The list ranks the cars for their cool factor, and the two Fiats beat out some impressive competition. We posted the details, and the cars the 500e and Spider Abarth outshone.
The 2018 Fiat 500 range is available in up to 11 exterior colors, depending on the model. We list the new colors including their color codes, plus the discontinued colors from last year.
Fiat Brand Sales in the United States January through July 2018
| Fiat 500 | Current Month | Last Year | Vol Change | Current YTD | Last Year YTD | Vol Change |
|---|---|---|---|---|---|---|
| July 500 500L 500X 124 | 363 107 378 392 1,240 | 1026 171 597 450 2,244 | -65% -37% -37% -13% -45% | 2625 1011 3603 2286 9,525 | 8,482 917 4577 2950 16926 | -69% 10% -21% -23% -44% |
| June 500 500L 500X 124 | 354 157 514 401 1,426 | 995 184 553 510 2,242 | -64% -15% -7% -21% -36% | 2262 904 3225 1894 8,285 | 7,456 746 3980 2500 14682 | -70% 21% -19% -24% -44% |
| May 500 500L 500X 124 | 264 184 568 425 1,441 | 1240 163 703 564 2,670 | -79% 13% -19% -25% -46% | 1908 747 2711 1493 6,859 | 6,461 562 3427 1990 12440 | -70% 33% -21% -25% -45% |
| April 500 500L 500X 124 | 335 168 564 337 1,404 | 1201 115 758 465 2,539 | -72% 46% -26% -28% -45% | 1644 563 2143 1068 5,418 | 5,221 399 2724 1426 9770 | -69% 41% -21% -25% -45% |
| March 500 500L 500X 124 | 439 173 607 325 1,544 | 1671 106 726 419 2,922 | -74% 63% -16% -22% -47% | 1309 395 1579 731 4,014 | 4,020 284 1,966 961 7,231 | -67% 39% -20% -24% -44% |
| Feb 500 500L 500X 124 | 416 118 484 223 1,241 | 1131 72 640 302 2,145 | -63% 64% -24% -26% -42% | 870 222 972 406 2,470 | 2,349 178 1,240 542 4,309 | -63% 25% -22% -25% -43% |
| Jan 500 500L 500X 124 | 454 104 488 183 1,229 | 1218 106 606 240 2,164 | -63% -2% -19% -24% -43% | 454 104 488 183 1,229 | 1,218 106 600 240 2,164 | -63% -2% -19% -24% -43% |
Sources: FCA US LLC.
