The Nuova Fiat 500 was launched in 1957 and brought affordable transportation to a nation that was still struggling to recover from the devastation of war. More than just transportation though, the happy and cheerful Fiat 500 had a bright personality that conveyed a joy of living that is typically an Italian way of looking at life. Fifty years later, this personality was captured with the new Fiat 500 we enjoy today. Take a look back at the spectacular launch of this modern icon with these videos from July 4, 2007.
For your enjoyment, below are in depth videos of the festivities.
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