Fiat sales in North America (The US, Mexico, and Canada) reached a total of 44,460 units in 2016 compared to the 52,600 sold the previous year. Sales of all models except the 500X crossover were down last year.
The Fiat brand sold 32,742 cars in the US during 2016, 24 % less compared to 2015. Fiat sales in Mexico were nearly identical to the previous year with 9.363 cars sold in 2016 compared to 9,362 sold the year before. Canadian Fiat sales totaled 2,355, off 57 % from 2016's total of 5,501 cars.
Fiat USA Sales: 32,742
Canadian Fiat Sales: 2,355
Fiat Brand Sales in Mexico: 9363*
Total: 44,460
Fiat 500 Sales
The model breakdown in the US shows that there was a total of 15,437 Fiat 500 hatchback, Cabrios and Abarth sold in 2016. This is down 36 % compared to 2015's figure of 23,980 cars.
Like nearly every car in its market segment, Fiat 500 sales in the US during 2016 were less than 2015. However, the 500 still outsold some of its well-known competitors:
2016 Sales Totals
Fiat 500 sales: 15,437
Toyota Yaris sales: 10,872
Scion Tc sales: 9.336
Smart Fortwo sales: 6211
In Canada, there were 1,028 Fiat 500s sold in 2016 compared to 2.965 in 2015. Fiat 500 sales in Mexico were 1,821 during 2016 vs. 4,297 in 2015.
Fiat 500L Sales
Fiat 500L sales in the US during 2016 totaled 3,118, down 59 % compared to 2015's figure of 7585 cars. Fiat sold 303 500L MPVs in Canada and 338 in Mexico last year.
Fiat 500X Sales
Fiat 500X sales totaled 11,712 last year, up 3% over 2015. In Canada, Fiat sold 766 500X crossovers, which is up 26 % over the 608 total sold in 2015. Mexican sales of the 500X in 2016 amounted to 491 cars, compared to the 79 units sold in 2015.
Fiat 124 Spider
Fiat sold a total of 2475 Spiders this year since its June introduction. There were 258 Spiders sold in Canada and 3 in Mexico last year.
Looking Forward
Fiat has revamped and streamlined its entire 500 model lineup for 2017. All 500, 500L and 500X models now feature lower pricing and increased equipment levels. Fiat is also adding new dealer locations. Increased availability of Fiat 124 Spider and Spider Abarth models including cars with manual transmissions will be welcomed by dealers and buyers alike. Select Fiat dealers will also be selling the new Alfa Romeo Giulia lineup including the stupendous, M3 killing Giulia Quadrifoglio model. All in all, 2017 is shaping up to be an exciting year.
Fiat Brand Sales in the United States, January - December 2016
Fiat 500 | Current Month | Last Year 2015 | Vol Change | Current YTD Total | Last Year YTD Total | Change % |
Dec
500
500L
500X
124 |
1,411
102
843
250
2,606 |
1737
310
3,572
0
5,619 |
-19%
-67%
-76%
New
-54% |
15,437
3,118
11,712
2,475
32,742 |
23,980
7,585
11357
0
42,922 |
-36%
-59%
3%
New
-24% |
Nov
500
500L
500X
124 |
1,147
96
822
350
2,415 |
974
231
1,621
0
2,826 |
18%
-58%
-49%
New
-15% |
14,026
3,016
10,869
2,225
30,136 |
22,243
7,275
7,785
0
37,303 |
-37%
-59%
40%
New
-19% |
Oct
500
500L
500X
124 |
1,276
119
783
444
2,622 |
1,180
290
1,994
0
3,464 |
8%
-59%
-61%
New
-24% |
12,879
2,920
10,047
1,875
27,721 |
21,269
7,044
6,164
0
34,477 |
-39%
-59%
63%
New
-20% |
Sept
500
500L
500X
124 |
1,481
103
839
490
2,913 |
1,981
332
1,856
0
4,169 |
-25%
-69%
-55%
New
-30% |
11,603
2,801
9,264
1,431
25,099 |
20,089
6,754
4,170
0
31,013 |
-42%
-59%
122
New
-19% |
Aug
500
500L
500X
124 |
1,243
131
898
460
2,732 |
2,102
314
1,061
0
3,477 |
-41%
-58%
-15%
New
-21% |
10,095
2,687
8,348
885
22,015 |
17,982
6,334
2,279
0
26,595 |
-44%
-58%
266
New
-17% |
July
500
500L
500X
124 |
1,097
227
950
480
2,754 |
1,940
314
942
0
3,196 |
-43%
-28%
1%
New
-14% |
8,857
2,527
7,481
481
19,346 |
15,880
6,020
1,218
0
23,118 |
-44%
-58%
514
New
-16% |
June
500
500L
500X
124 |
1,113
274
1,156
1
2,544 |
2,283
530
324
0
3,137 |
-51%
-48%
257
New
-19% |
7,932
2,338
7,464
1
17,735 |
15,390
6,076
332
0
21,798 |
-48%
-62%
2148
New
-19% |
May
500
500L
500X |
1,553
334
1,250
3,137 |
2,614
1,245
8
3,867 |
-41%
-73%
15K
-19% |
6,819
2,064
6,308
15,911 |
13,107
5,546
8
18,661 |
-48%
-63%
7.9K
-19% |
April
500
500L
500X |
1,488
463
1,094
3,045 |
2,498
1,258
0
3,756 |
-40%
-63%
New
-19% |
5,266
1,730
5,058
12,054 |
10,493
4,301
0
14,794 |
-50%
-60%
New
-19% |
Mar
500
500L
500X |
1,490
533
1,399
3,422 |
3,276
1,218
0
4,494 |
-55%
-56%
New
-24% |
3,778
1,267
3,964
9,009 |
7,995
3,043
0
11,038 |
-53%
-58%
New
-18% |
Feb
500
500L
500X |
1,081
365
1,547
2,993 |
2,333
956
0
3,289 |
-54%
-62%
New
-9% |
2,288
734
2,565
5,587 |
4,719
1,825
0
6,544 |
-52%
-60%
New
-15% |
Jan
500
500L
500X |
1,207
369
1,018
2,594 |
2,386
869
0
3,255 |
-49%
-58%
New
-20% |
1,207
369
1,018
2,594 |
2,386
869
0
3,255 |
-49%
-58%
New
-20% |
Figures and sources: FCA US LLC, goodcarbadcar.net
Images: FCA and author
*Fiat Mexico sells a variety of models besides the 500 series and Spider. December 2016 was the best sales month in the brand's history with 1,422 units sold, an increase of 28 percent.