Fiat 500 USA Homepage

What's new in the Fiat 500 world

New 2018 Fiat 500 is Even More Fun to Drive

The new 2018 Fiat 500 now comes turbocharged, making it the most powerful car in its class. All the details here.

Fiat 500X All-Wheel-Drive System-Explored

A look at the 500X's All-Wheel-Drive system and how it stacks up to the competition

2018 Fiat 124 Spider Model Changes

What's new for the 2018 Fiat 124 Spider.

The Roomy Fiat 500L

The Fiat 500L has the room of a full-sized car within its subcompact dimensions. Learn more about this versatile car

We cover Alfa Romeo!

All you need to know about Alfa Romeo

Abarth 695 Series

Read up on the European 695 Series and get inspired to modify your 500 Abarth

Ride of the Month Contest
Your One Stop Fiat 500 Shop!

Monday, October 1, 2012

Fiat Presentation at the 2012 Paris Motor Show

Fiat Panda 4x4 and Miss Italia

Fiat's press conference at the 2012 Paris Motor Show highlighted the new 2013 Fiat 500L and Panda 4x4 and gave an upbeat look at how Fiat is meeting the challenging European market conditions.

To weather the European storm, Fiat is emphasizing its core principals of building cars that offer freedom and economical responsibility as well as being pleasant to look at and pleasurable to drive.

For those in North America interested in the new Fiat 500L, Olivier Francois, Global Head of the Fiat Brand, gives an overview of what this car will bring to our market. Its versatility and practicality will be unmatched in its segment.

At the end of the presentation, the always eloquent Olivier Francois expressed the essence of a Fiat automobile.

"... Useful cars. Cars that improve the quality of live and not simply status. A Fiat is: efficient in concept, democratic in principles, and cheerful by nature.

"Efficient in concept" means achieving the greatest space in a small car. The greatest fun from an ecological engine.

Democratic in principals" ... and why not? Thanks to cars that are beautiful yet accessible, always inclusive and never exclusive.

Cheerful by nature" ... because Fiat makes cars that express optimism, energy and above all sharing."

Fiat SpA

No comments: