Fiat's press conference at the 2012 Paris Motor Show highlighted the new 2013 Fiat 500L and Panda 4x4 and gave an upbeat look at how Fiat is meeting the challenging European market conditions.
To weather the European storm, Fiat is emphasizing its core principals of building cars that offer freedom and economical responsibility as well as being pleasant to look at and pleasurable to drive.
For those in North America interested in the new Fiat 500L, Olivier Francois, Global Head of the Fiat Brand, gives an overview of what this car will bring to our market. Its versatility and practicality will be unmatched in its segment.
At the end of the presentation, the always eloquent Olivier Francois expressed the essence of a Fiat automobile.
"... Useful cars. Cars that improve the quality of live and not simply status. A Fiat is: efficient in concept, democratic in principles, and cheerful by nature."Efficient in concept" means achieving the greatest space in a small car. The greatest fun from an ecological engine.
Democratic in principals" ... and why not? Thanks to cars that are beautiful yet accessible, always inclusive and never exclusive.
Cheerful by nature" ... because Fiat makes cars that express optimism, energy and above all sharing."
Fiat SpA
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