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Fiat Studio UPDATE: Revised Fiat Studio List
Fiat USA has just posted a revised list of Fiat Studios in the United States. This list also includes the scheduled opening dates. I've posted it here for your convenience, bu…

It's Official - Fiat is Back!
The first new Fiat sold in the United States in 27 years was delivered at Criswell's Fiat of Gaithersburg Studio earlier today. The delivery officially marked the return of F…

FIAT 500 Prima Edizione "Numbers"
In appreciation for its loyal fans, Fiat USA has created a series of short films involving some of the Fiat 500 Prima Edizione owners. The films celebrate and highlight the pass…

Manufacturing the North American Fiat 500
Sergio Marchionne was in Mexico Monday celebrating the start of Fiat 500 production at Chrysler’s Toluca, Mexico, assembly plant. The occasion brought together Mexican Presid…

Fiat's Laura Soave at the Geneva Motor Show
Fiat North America's dynamic leader, Laura Soave, did a quick interview yesterday at the 2011 Geneva Motor Show. She talks about Fiat returning to North America and announces …

Fiat 500 Accessories Catalog
The Fiat 500 is about freedom, expression, and individuality. When ordered, it can be configured in 500,000 different combinations. But creating your own Fiat experience doesn…

First 2012 Fiat 500 Prima Edizione delivered in North America
Preliminary reports indicate yesterday, March 3, the first retail delivery of a new 2012 Fiat 500 in North America happened at a Canadian Fiat Studio. The car, a Bianco Fiat 500 …

Fiat Presentation at the 81st Geneva International Motor Show
Here are some of the presentations given by Fiat at the 81st Geneva International Motor Show. This show hosted a number of debuts for Fiat: the Fiat 500 by Gucci, the Fiat 500 C…

First pictures of the Fiat 500 Prima Edizione!
Here are the first pictures of the new 2012 Fiat 500 Prima Edizione. They come courtesy of rbrf2, a member of the Fiat500USA forum. Included is a picture of the Liquid Graphite …

New Alfa Romeo Sports Car Coming to America
Alfa Romeo unveiled its new sports car yesterday at the Geneva International Motor Show - the stunning mid-engined Alfa Romeo 4C Concept. The car is said to take Alfa Romeo back t…

Fiat 500: Life is Best When Driven by Celebration Challenge Winner
The winner of the "Fiat 500: Life is Best When Driven by Celebration Challenge" was announced Monday, February 28, 2011. The Fiat ‘by Celebration’ Team Challenge was…

Fiat at Geneva: The Fiat 500 Coupé Zagato
Fiat surprised many at the Geneva Motor Show today by debuting a 500 concept car called the “500 Coupé Zagato”. Legendary Italian design house Zagato teamed up with Fiat Centro St…