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Wednesday, January 4, 2017

Fiat 2016 Sales Total 44,460

2016 Fiat 500 Sport


Fiat sales in North America (The US, Mexico, and Canada) reached a total of 44,460 units in 2016 compared to the 52,600 sold the previous year. Sales of all models except the 500X crossover were down last year.

The Fiat brand sold 32,742 cars in the US during 2016, 24 % less compared to 2015. Fiat sales in Mexico were nearly identical to the previous year with 9.363 cars sold in 2016 compared to 9,362 sold the year before. Canadian Fiat sales totaled 2,355, off 57 % from 2016's total of 5,501 cars.

Fiat USA Sales: 32,742
Canadian Fiat Sales: 2,355
Fiat Brand Sales in Mexico: 9363*
Total: 44,460

2016 Fiat 500 Abarth Cabrio

Fiat 500 Sales

The model breakdown in the US shows that there was a total of 15,437 Fiat 500 hatchback, Cabrios and Abarth sold in 2016. This is down 36 % compared to 2015's figure of 23,980 cars.

Like nearly every car in its market segment, Fiat 500 sales in the US during 2016 were less than 2015. However, the 500 still outsold some of its well-known competitors:

2016 Sales Totals
Fiat 500 sales: 15,437
Toyota Yaris sales: 10,872
Scion Tc sales: 9.336
Smart Fortwo sales: 6211


In Canada, there were 1,028 Fiat 500s sold in 2016 compared to 2.965 in 2015. Fiat 500 sales in Mexico were 1,821 during 2016 vs. 4,297 in 2015.


Fiat 500L MPV


Fiat 500L Sales

Fiat 500L sales in the US during 2016 totaled 3,118, down 59 % compared to 2015's figure of 7585 cars. Fiat sold 303 500L MPVs in Canada and 338 in Mexico last year.

Fiat 500X Sales

Fiat 500X sales totaled 11,712 last year, up 3% over 2015. In Canada, Fiat sold 766 500X crossovers, which is up 26 % over the 608 total sold in 2015. Mexican sales of the 500X in 2016 amounted to 491 cars, compared to the 79 units sold in 2015.

Fiat 124 Spider Modern and Classic

Fiat 124 Spider

Fiat sold a total of 2475 Spiders this year since its June introduction. There were 258 Spiders sold in Canada and 3 in Mexico last year.


Looking Forward

Fiat has revamped and streamlined its entire 500 model lineup for 2017. All 500, 500L and 500X models now feature lower pricing and increased equipment levels. Fiat is also adding new dealer locations. Increased availability of Fiat 124 Spider and Spider Abarth models including cars with manual transmissions will be welcomed by dealers and buyers alike. Select Fiat dealers will also be selling the new Alfa Romeo Giulia lineup including the stupendous, M3 killing Giulia Quadrifoglio model. All in all, 2017 is shaping up to be an exciting year.






Fiat Brand Sales in the United States, January - December 2016
Fiat 500Current MonthLast Year 2015Vol ChangeCurrent YTD TotalLast Year YTD TotalChange  %
Dec
500
500L
500X
124

    1,411
     102
     843
    250
    2,606

 1737
   310
    3,572
   0
   5,619

  -19%
   -67%
   -76%
    New
   -54%

    15,437
    3,118
    11,712
    2,475
    32,742

      23,980
       7,585
        11357
        0
      42,922

   -36%
   -59%
   3%
   New
   -24%
Nov
500
500L
500X
124

    1,147
     96
     822
    350
    2,415

 974
   231
    1,621
   0
   2,826

   18%
   -58%
   -49%
    New
   -15%

    14,026
    3,016
    10,869
    2,225
    30,136

      22,243
       7,275
        7,785
        0
      37,303

   -37%
   -59%
   40%
   New
   -19%
Oct
500
500L
500X
124

    1,276
     119
     783
    444
    2,622

  1,180
   290
    1,994
    0
  3,464

   8%
   -59%
   -61%
    New
   -24%

    12,879
    2,920
    10,047
    1,875
    27,721

      21,269
       7,044
        6,164
        0
       34,477

   -39%
   -59%
   63%
   New
   -20%
Sept
500
500L
500X
124

    1,481
     103
     839
    490
    2,913

  1,981
   332
    1,856
    0
  4,169

   -25%
   -69%
   -55%
    New
   -30%

    11,603
    2,801
    9,264
    1,431
    25,099

      20,089
       6,754
        4,170
        0
      31,013

   -42%
   -59%
   122
   New
   -19%
Aug
500
500L
500X
124

    1,243
     131
     898
    460
    2,732

  2,102
   314
    1,061
    0
  3,477

   -41%
   -58%
   -15%
    New
   -21%

    10,095
    2,687
    8,348
    885
    22,015

      17,982
       6,334
        2,279
        0
      26,595

   -44%
   -58%
   266
   New
   -17%
July
500
500L
500X
124

    1,097
     227
     950
    480
    2,754

  1,940
   314
    942
    0
  3,196

   -43%
   -28%
   1%
    New
   -14%

    8,857
    2,527
    7,481
    481
    19,346

      15,880
       6,020
        1,218
       0
      23,118

   -44%
   -58%
   514
   New
   -16%
June
500
500L
500X
124

    1,113
     274
    1,156
    1
    2,544

  2,283
   530
    324
    0
  3,137

   -51%
   -48%
   257
    New
   -19%

    7,932
    2,338
    7,464
    1
    17,735

      15,390
       6,076
         332
        0
      21,798

   -48%
   -62%
   2148
   New
   -19%
May
500
500L
500X

    1,553
     334
    1,250
    3,137

  2,614
   1,245
     8
  3,867

   -41%
   -73%
 15K
   -19%

    6,819
    2,064
    6,308
    15,911

      13,107
       5,546
         8
      18,661

   -48%
   -63%
   7.9K
   -19%
April
500
500L
500X

    1,488
     463
    1,094
    3,045

  2,498
   1,258
     0
  3,756

   -40%
   -63%
    New
   -19%

    5,266
    1,730
    5,058
    12,054

      10,493
       4,301
        0
      14,794

   -50%
   -60%
   New
   -19%
Mar
500
500L
500X

    1,490
     533
    1,399
    3,422

  3,276
   1,218
     0
  4,494

   -55%
   -56%
    New
   -24%

    3,778
    1,267
    3,964
    9,009

      7,995
       3,043
         0
      11,038

   -53%
   -58%
   New
   -18%
Feb
500
500L
500X

    1,081
     365
    1,547
    2,993

  2,333
   956
     0
  3,289

   -54%
   -62%
    New
   -9%

    2,288
     734
    2,565
    5,587

      4,719
       1,825
        0
       6,544

   -52%
   -60%
   New
   -15%
Jan
500
500L
500X

    1,207
     369
    1,018
    2,594

  2,386
   869
     0
  3,255

   -49%
   -58%
    New
   -20%

    1,207
     369
    1,018
    2,594

      2,386
       869
         0
      3,255

   -49%
   -58%
   New
   -20%





Figures and sources: FCA US LLC, goodcarbadcar.net
Images: FCA  and author

*Fiat Mexico sells a variety of models besides the 500 series and Spider. December 2016 was the best sales month in the brand's history with 1,422 units sold, an increase of 28 percent.

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