Fiat sales in North America (USA, Mexico, and Canada) reached a total of 41,329 units in 2017 compared to the 44,460 sold the previous year. Sales last year of 500, 500X and 500L models in the US and Mexico were down, with just the 124 Spider showing an increase mainly due to the car being introduced halfway through 2016. In Canada, 500X and Spider sales were up for the year.
The Fiat brand sold 26,492 cars in the US during 2017, 19 % less compared to 2016. Fiat sales in Mexico set a record, totaling 12,498, a 33 % increase over the previous year. It should be noted that Fiat Mexico sells a variety of models besides the 500 series and Spider and this increase in sales is due to these other models. Canadian Fiat sales totaled 2,359, off just 1 % from 2016's total of 2,355 cars.
Fiat USA Sales: 26,492
Fiat Brand Sales in Canada: 2,339
Fiat Brand Sales in Mexico: 12498
Total: 41,329
Fiat 500 Sales
The model breakdown in the US shows that there was a total of 12,685 Fiat 500 hatchback, Cabrios and Abarth sold in 2017. This number is down 18 % compared to 2016's figure of 15,437 cars.
In Canada, there were 840 Fiat 500s sold in 2017 compared to 1,028 in 2016. Fiat 500 sales in Mexico were 440 during 2017 versus 1,821 in 2016.
Fiat 500L Sales
Despite the fact that Fiat 500L sales in the US have been up for the last four months of the year, the
Fiat 500L sales in the US for 2017 totaled 1,664, down 47 % compared to 2016's figure of 3,118 cars.
Fiat sold 42 500L MPVs in Canada last year versus 303 sold in 2016. In Mexico, 143 500L's were sold last year versus 338 in 2016.
Fiat 500X Sales
Fiat 500X sales totaled 7,665 last year, down 35% compared to 2016. In Canada, Fiat sold 856 500X crossovers, which is up 26 % over the 766 total sold in 2016. Mexican sales of the 500X in 2017 amounted to 156 cars, compared to the 491 units sold in 2016.
Fiat 124 Spider
Sales of the Spider totaled 4,478 units last year, an 81% increase over 2016's total. It should be mentioned last year marked the Spider's first full year of sales as the car was introduced halfway through 2016. There were 601 Spiders sold in Canada, a 133% increase over 2016. Surprisingly, Spider sales in Mexico for 2017 tallied just 6 compared to the 3 sold the year before.
Looking Forward
The 2018 model year brings refinement and enhancements to the 500l, 500X and Spider model ranges. The 500L, in particular, has been given a redesign with an upmarket look. The 500X crossover gets some new colors, and a special edition called the Urbana that sports unique trim and an enhanced infotainment system.
The 124 Spider model range also gets some new colors and more flexibility when ordering and combining options. Fiat dealers are now taking orders for the 2019 Spider which offers increased content on the base Classica edition compared to 2018, plus new striping options. Abarth Spider fans will be happy to hear that the 2019 Abarth Spider will now have an Abarth logo on the steering wheel replacing the Fiat logo used in previous years.
2018 Fiat 500
Conspicuously absent from 2018 model year news is information on the 2018 500 hatch, Cabrio, and Abarth models. Initially, we were given information last Spring saying 2018 would bring changes that would make a 500 enthusiast happy and to look for the car arriving in the second quarter of 2018. However, details have been carefully guarded, and insiders say there likely won't be any announcements or unveilings until after the Chicago Auto Show or later.
A clue was published on the Fiat 500 USA Forum that shows all 2018 Fiat 500 models coming with a 135 hp turbocharged engine. This information comes from a brochure published on the Fiat USA website and subsequently and immediately taken down. We can get no confirmation at the moment if that is correct or not.
Fiat 500 production for the NAFTA region for the 2017 model year ended in Toluca, Mexico in August of last year.* Rumors have it that 500 production for North America will resume at the Tychy plant in Poland, where the European 500 is manufactured. However, there has been no announcements or information leaked out as to when North American production will begin. If a new 2018 500 is to arrive in Spring, it seems likely we would have heard something by now. It will be curious to see how this plays out. Obviously, we will watch very closely and bring you details as soon as we can.
Fiat Brand Sales in the United States, January - December 2017
| Fiat 500 | Current Month | Last Year | Vol Change | Current YTD | Last Year YTD | Vol Change |
|---|---|---|---|---|---|---|
| Dec 500 500L 500X 124 | 687 111 673 283 1,738 | 1,411 102 843 250 2,606 | -53% 9% -20% 15% -33% | 12,685 1,664 7,665 4,478 26,492 | 15,437 3,118 11712 2475 32,742 | -18% -47% -35% 81% -19% |
| Nov 500 500L 500X 124 | 782 127 556 288 1,733 | 1,147 96 822 350 2,415 | -32% 32% -32% -23% -28% | 12,018 1553 6992 4191 24,754 | 14,026 3,016 10869 2235 30,136 | -14% -49% -36% 88% -18% |
| Oct 500 500L 500X 124 | 801 159 561 248 1,769 | 1,276 119 783 444 2,622 | -37% 34% -28% -44% -33% | 11236 1426 6436 3923 23,021 | 12,879 2,920 10047 1875 27,721 | -13% -51% -36% 109% -17% |
| Sept 500 500L 500X 124 | 1,016 209 638 343 2,206 | 1,481 103 839 490 2,913 | -31% 103% -24% -30% -24% | 10435 1267 5875 3675 21252 | 11,603 2,801 9,264 1431 25,099 | -10% -55% -37% 156% -15% |
| August 500 500L 500X 124 | 937 141 680 382 2,120 | 1,246 131 899 460 2,736 | -25% 8% -27% -17% -23% | 9,419 1058 5237 3332 19046 | 10,122 2,698 8,425 941 22,186 | -7% -61% -38% 254% -14% |
| July 500 500L 500X 124 | 1026 171 597 450 2,244 | 1,089 225 944 480 2,738 | -6% -24% -37% -6% -18% | 8,482 917 4577 2950 16926 | 8,876 2,567 7,526 481 19,450 | -4% -64% -39% 513% -13% |
| June 500 500L 500X 124 | 995 184 553 510 2,242 | 1,115 279 934 1 2,329 | -11% -34% -41% New -4% | 7,456 746 3980 2500 14,682 | 7,787 2,342 6,582 1 16,712 | -4% -68% -40% New -12% |
| May 500 500L 500X 124 | 1,240 163 703 564 2,670 | 1,573 335 1,262 0 3,170 | -21% -51% -44% New -16% | 6,461 562 3427 1990 12,440 | 6672 2,063 5,648 0 14,383 | -3% -73% -39% New -14% |
| April 500 500L 500X 124 | 1,201 115 758 465 2,539 | 1,504 466 1,128 0 3,098 | -20% -75% -33% New -18% | 5,221 399 2724 1426 9,770 | 5099 1728 4,386 0 11213 | 2% -77% -38% New -13% |
| March 500 500L 500X 124 | 1,671 106 726 419 2,922 | 1,494 535 1,056 0 3,085 | 12% -80% -31% New -5% | 4,020 284 1966 961 7,231 | 3595 1262 3,258 0 8,115 | 12% -77% -40% New -11% |
| Feb 500 500L 500X 124 | 1,131 72 640 302 2,145 | 1120 370 1,161 0 2,651 | 1% -81% -45% New -19% | 2,349 178 1240 542 4,309 | 2101 727 2,202 0 5,030 | 12% -76% -44% New -14% |
| Jan 500 500L 500X 124 | 1,218 106 600 240 2,164 | 981 357 1,041 0 2,379 | 24% -70% -40% New -9% | 1,218 106 600 240 2,164 | 981 357 1,041 0 2,379 | 24% -70% -42% New -9% |
*Correction 1/24/17: We originally reported that Fiat 500 production for the NAFTA market ended in Toluca, Mexico last year to make way for truck production. This was incorrect.
Sources: FCA US LLC, Fiat Mexico, Fiat Canada
Images: FCA and Author
1 comment:
I'm kind of surprised by the declines in percentages. I feel like I saw more Fiats in 2017 that all previous years combined. It probably helps that 2 of my friends picked one up, but still, I feel like I've been seeing them all over the road! Hopefully their fortunes in 2018 will change.
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