The Fiat Brand sold a total of 2,206 cars in September, down 24 % compared to the same month last year. Hurt by declining sales in the small car market; Fiat sales year-to-date are running 15% below last year.
September Fiat 500 hatch and Cabrio model sales amounted to 1,016 a 31 % decline compared to September last year. Sales of the 500X crossover and 124 Spider were also down compared to the same period.
The bright news was the Fiat 500L MPV had its best sales performance this year with 209 cars sold, 103% increase over last year. It was the 500L's best September sales since 2015. In Europe, the 500L is the best-selling car in its class since its introduction in 2013 and has gotten a makeover for 2018. Expect to see the 2018 Fiat 500L in US showrooms this fall.
Fiat September News Recap
The big news in September was Fiat announced the 2018 model lineup (minus the Fiat 500 hatch and Cabrio models which will be announced later). The 2018 Fiat 500L gets a facelift, plus enhanced features and infotainment system.
The 2018 Fiat 500X carries over virtually unchanged from 2017 but gets an upgraded infotainment system.
Fiat announced a very late production, special edition 2017 500X called the Urbana Edition. This model is basically the 500X S-line from Europe and will be available towards the end of the year.
Back in February, we brought you the inside scoop on the 2018 Fiat 124 Spider, and we updated the story with more details last month. The 2018 Spider features new colors plus much more flexibility when ordering options. That story also featured exclusive information on pricing, which you wouldn't find anywhere else.
We published a series of do-it-yourself articles on accessorizing your 500X. The first two pieces of the three-part series took you through how I installed mirror covers and lower molding trim. The third article on how to stripe your 500X will be up later this month.
Fiat began offering special pricing and discounts to help people who lost cars due to Hurricane Harvey. The offer initially started at the end of August with a rebate but evolved during September into special employee pricing on most vehicles.
Fiat Brand Sales in the United States, January - September 2017
| Fiat 500 | Current Month | Last Year | Vol Change | Current YTD | Last Year YTD | Vol Change |
|---|---|---|---|---|---|---|
| Sept 500 500L 500X 124 | 1,016 209 638 343 2,206 | 1,481 103 839 490 2,913 | -31% 103% -24% -30% -24% | 10435 1267 5875 3675 21252 | 11,603 2,801 9,264 1431 25,099 | -10% -55% -37% 156% -15% |
| August 500 500L 500X 124 | 937 141 680 382 2,120 | 1,246 131 899 460 2,736 | -25% 8% -27% -17% -23% | 9,419 1058 5237 3332 19046 | 10,122 2,698 8,425 941 22,186 | -7% -61% -38% 254% -14% |
| July 500 500L 500X 124 | 1026 171 597 450 2,244 | 1,089 225 944 480 2,738 | -6% -24% -37% -6% -18% | 8,482 917 4577 2950 16926 | 8,876 2,567 7,526 481 19,450 | -4% -64% -39% 513% -13% |
| June 500 500L 500X 124 | 995 184 553 510 2,242 | 1,115 279 934 1 2,329 | -11% -34% -41% New -4% | 7,456 746 3980 2500 14,682 | 7,787 2,342 6,582 1 16,712 | -4% -68% -40% New -12% |
| May 500 500L 500X 124 | 1,240 163 703 564 2,670 | 1,573 335 1,262 0 3,170 | -21% -51% -44% New -16% | 6,461 562 3427 1990 12,440 | 6672 2,063 5,648 0 14,383 | -3% -73% -39% New -14% |
| April 500 500L 500X 124 | 1,201 115 758 465 2,539 | 1,504 466 1,128 0 3,098 | -20% -75% -33% New -18% | 5,221 399 2724 1426 9,770 | 5099 1728 4,386 0 11213 | 2% -77% -38% New -13% |
| March 500 500L 500X 124 | 1,671 106 726 419 2,922 | 1,494 535 1,056 0 3,085 | 12% -80% -31% New -5% | 4,020 284 1966 961 7,231 | 3595 1262 3,258 0 8,115 | 12% -77% -40% New -11% |
| Feb 500 500L 500X 124 | 1,131 72 640 302 2,145 | 1120 370 1,161 0 2,651 | 1% -81% -45% New -19% | 2,349 178 1240 542 4,309 | 2101 727 2,202 0 5,030 | 12% -76% -44% New -14% |
| Jan 500 500L 500X 124 | 1,218 106 600 240 2,164 | 981 357 1,041 0 2,379 | 24% -70% -40% New -9% | 1,218 106 600 240 2,164 | 981 357 1,041 0 2,379 | 24% -70% -42% New -9% |
Sources: FCA US LLC.
Images: FCA and Author
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