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Tuesday, October 3, 2017

Fiat Sales for September 2017

Fiat 500L Lounge


The Fiat Brand sold a total of 2,206 cars in September, down 24 % compared to the same month last year. Hurt by declining sales in the small car market; Fiat sales year-to-date are running 15% below last year.



September Fiat 500 hatch and Cabrio model sales amounted to 1,016 a 31 % decline compared to September last year. Sales of the 500X crossover and 124 Spider were also down compared to the same period.

Fiat 124 Abarth Spider


The bright news was the Fiat 500L MPV had its best sales performance this year with 209 cars sold, 103% increase over last year. It was the 500L's best September sales since 2015. In Europe, the 500L is the best-selling car in its class since its introduction in 2013 and has gotten a makeover for 2018. Expect to see the 2018 Fiat 500L in US showrooms this fall.



2018 Fiat 500L MPV


Fiat September News Recap
The big news in September was Fiat announced the 2018 model lineup (minus the Fiat 500 hatch and Cabrio models which will be announced later). The 2018 Fiat 500L gets a facelift, plus enhanced features and infotainment system.


The 2018 Fiat 500X carries over virtually unchanged from 2017 but gets an upgraded infotainment system.


Fiat 500X Urbana Edition


Fiat announced a very late production, special edition 2017 500X called the Urbana Edition. This model is basically the 500X S-line from Europe and will be available towards the end of the year.


Back in February, we brought you the inside scoop on the 2018 Fiat 124 Spider, and we updated the story with more details last month. The 2018 Spider features new colors plus much more flexibility when ordering options. That story also featured exclusive information on pricing, which you wouldn't find anywhere else.

Fiat 500X with Mopar Accessories


We published a series of do-it-yourself articles on accessorizing your 500X. The first two pieces of the three-part series took you through how I installed mirror covers and lower molding trim. The third article on how to stripe your 500X will be up later this month.


Fiat began offering special pricing and discounts to help people who lost cars due to Hurricane Harvey. The offer initially started at the end of August with a rebate but evolved during September into special employee pricing on most vehicles.



Fiat Brand Sales in the United States, January - September 2017
Fiat 500Current MonthLast YearVol ChangeCurrent YTDLast Year YTDVol Change
Sept
500
500L
500X
124

    1,016
    209
    638
    343
    2,206

 1,481
 103
 839
 490
  2,913

  -31%
   103%
   -24%
  -30%
   -24%

    10435
    1267
    5875
    3675
    21252

       11,603
       2,801
       9,264
          1431
       25,099

    -10%
    -55%
    -37%
    156%
    -15%
August
500
500L
500X
124

    937
    141
    680
    382
    2,120

 1,246
 131
 899
 460
  2,736

  -25%
   8%
   -27%
  -17%
   -23%

    9,419
    1058
    5237
    3332
    19046

       10,122
       2,698
       8,425
          941
       22,186

    -7%
    -61%
    -38%
    254%
    -14%
July
500
500L
500X
124

    1026
    171
    597
    450
    2,244

 1,089
 225
 944
 480
  2,738

  -6%
   -24%
   -37%
   -6%
   -18%

    8,482
    917
    4577
    2950
    16926

        8,876
       2,567
       7,526
          481
       19,450

    -4%
    -64%
    -39%
    513%
    -13%
June
500
500L
500X
124

    995
    184
    553
    510
    2,242

 1,115
 279
 934
 1
  2,329

  -11%
   -34%
   -41%
    New
   -4%

    7,456
    746
    3980
    2500
    14,682

        7,787
       2,342
       6,582
           1
       16,712

    -4%
    -68%
    -40%
    New
    -12%
May
500
500L
500X
124

    1,240
    163
    703
    564
    2,670

 1,573
 335
 1,262
 0
  3,170

  -21%
   -51%
   -44%
    New
   -16%

    6,461
    562
    3427
    1990
    12,440

        6672
       2,063
       5,648
           0
       14,383

    -3%
    -73%
    -39%
    New
    -14%
April
500
500L
500X
124

    1,201
    115
    758
    465
    2,539

 1,504
 466
 1,128
 0
  3,098

  -20%
   -75%
   -33%
    New
   -18%

    5,221
    399
    2724
    1426
    9,770

        5099
       1728
       4,386
           0
        11213

    2%
    -77%
    -38%
    New
    -13%
March
500
500L
500X
124

    1,671
    106
    726
    419
    2,922

 1,494
 535
 1,056
 0
  3,085

  12%
   -80%
   -31%
    New
   -5%

    4,020
    284
    1966
    961
    7,231

        3595
       1262
       3,258
           0
        8,115

    12%
    -77%
    -40%
    New
    -11%
Feb
500
500L
500X
124

    1,131
    72
    640
    302
    2,145

 1120
 370
 1,161
 0
  2,651

  1%
   -81%
   -45%
    New
   -19%

    2,349
    178
    1240
    542
    4,309

        2101
       727
       2,202
           0
        5,030

    12%
    -76%
    -44%
    New
    -14%
Jan
500
500L
500X
124

    1,218
    106
    600
    240
    2,164

 981
 357
 1,041
 0
  2,379

  24%
   -70%
   -40%
    New
   -9%

    1,218
    106
    600
    240
    2,164

        981
       357
       1,041
           0
        2,379

    24%
    -70%
    -42%
    New
    -9%



Sources: FCA US LLC.
Images: FCA and Author

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