Fiat 500 USA Homepage

What's new in the Fiat 500 world

Driving the Fiat 500 Abarth Automatic

With lightning fast shifts, the Fiat 500 Abarth automatic is not your typical slushbox automatic

Fiat 500X Earns Highest Safety Award

The Fiat 500X has the highest possible IIHS safety rating in its class

Driving the New Fiat 124 Spider and Abarth!

A look at how the new Fiat 124 Spider stacks up against the original

Fiat 500L Design

Within its compact dimensions, the Fiat 500L has the room of a full-sized car. See how Fiat did it and the concept and goals of the design team

Alfa Romeo Giulia Quadrifoglio Debut

Watch the Alfa Romeo Giulia Quadrifoglio Debut Video at the LA Autoshow

Fiat 500 Abarth Oil Change

Everything you need to know about changing the oil on a Fiat 500 Abarth and 500 Turbo

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Your One Stop FIAT 500 Shop!

Thursday, August 6, 2015

Fiat 500 Sales For July 2015

Fiat 500 European Version

Overall sales of the Fiat brand for July showed a modest 3 percent increase over June, helped by the arrival of the new 500X crossover at dealerships across the nation. This may indicate that Fiat has turned the corner on its sales performance compared to last year.



So far this year Fiat sales have had a hard time keeping up with the record pace set in 2014. Overall Fiat brand sales this year are down 13 % compared to last year. Sales for July were down 15 % compared to the same month last year. However, this is a huge improvement over June's 30 % drop. This was due to the Fiat 500X finally being available in somewhat sufficient numbers at Fiat Studios. The Fiat 500X recorded a 197 % increase in sales over the previous month - 962 units sold in July compared to 324 in June. This helped offset weaker sales of the 500L last month.

2016 Fiat 500X

Dealers report that sales of the Fiat 500X have been brisk and are expected to grow as Fiat pumps more cars into the supply chain this month. The 500X comes in a staggering array of variations - front or all wheel drive, 12 colors, 5 trim levels and numerous option packages - and Fiat has ramped up production to ensure the availability of all models.

Looking at other models, 1,959 Fiat 500 hatch and Cabrio models were sold in July, down 17% compared to the same month last year.

Fiat 500L Urbana

The Fiat 500L really took it on the chin this month. Fiat sold 314 500L MPVs last month, down 78% compared to July 2014. A best seller in its segment in Europe, the Fiat 500L has yet to reach its full potential here in the States. New updates for the 2015 model year, which include revised seats, enhanced ride calibrations for US rough roads, and new automatic transmission, address feedback given by potential buyers as to why they didn't buy.

 Fiat 500L Urbana Rear View

However, the lack of availability of 2015 models may be impacting sales. For example, using Fiat USA's website search feature and using a New York Zip Code with the 200+ mile search parameter, we see that there are over 7,000 Fiat 500 hatchbacks, and 5000 500X crossovers listed as available at dealerships but only 1,600 500L models available. The arrival of the 500X and the natural shift in emphasis to that car can also be a contributing factor.

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Fiat 500 2015 Birthday Celebration

July Fiat News

July is always a big news month for Fiat. Fiat marked its 116th anniversary on July 11th this year. Few car companies have a history as rich and a brand portfolio as coveted as Fiat.


New 2016 Fiat 500


The Fiat 500 celebrated its 8th birthday in style with the unveiling of the 2016 European Fiat 500 in Milan. The refreshed 2016 model boasts numerous enhancements and subtle styling changes. The new design is being well received.



In the US, the Fiat 500 has added more accolades to its already impressive list. The Fiat 500 was ranked number one in total quality in Strategic Vision's Total Quality Awards program. The award measures the overall ownership experience, and the Fiat 500 took top honors in its class.


The Fiat 500 also ranked best in class in the JD Power's APEAL Awards. This award examines what owners like about their new vehicles after 90 days of ownership. APEAL is based on evaluations of 77 attributes and the Fiat 500 was the only car to outperform the segment's average.




The Fiat Club America celebrated their 32nd annual Fiat FreakOut National Convention in Pittsburgh, Pennsylvania. Fiat FreakOut is 4 days filled with fun activities and friendly Fiat owners and is something everyone should experience. Next year, the Fiat FreakOut will be held at the Fiat Chrysler Automobile headquarters in Auburn Hills, Michigan. Don't miss it!



Fiat 500 Sales in the United States, January - July 2015
Fiat 500Current MonthLast YearVol ChangeCurrent YTD TotalLast Year YTD TotalVol Change
July 2015
500
500L
500X

     1,959
     314
     962
    3,235

   2,371
   1,436
     0
  3,807

  -17%
    -78%
    New
    -15%

     17,349
     6,390
     1,294
    25,033

         20,550
           8,229
           0
         28,779

    -16%
    -22%
    New
    -13%
June 2015
500
500L
500X

     2,283
     530
     324
    3,137

  3,328
   1,150
     0
  4,478

  -31%
    -54%
    New
    -30%

     15,390
     6,076
     332
    21,798

         18,179
           6,793
           0
         24,972

    -15%
    -11%
    New
    -13%
May 2015
500
500L
500X

     2,614
    1,245
     8
    3,867

  3,337
   1,434
     0
  4,771

  -22%
    -13%
    New
    -19%

     13,107
     5,546
     8
    18,669

         14,851
           5,643
           0
         20,494

    -12%
    -2%
    New
     -9%
April 2015
500
500L

     2,498
    1,258
    3,756

  3,041
   1,257
  4,298

   -18%
    0%
    -13%

     10,493
     4,301
    14,794

         11,514
           4,209
         15,723

    -9%
    2%
     -6%
March 2015
500
500L

    3,276
    1,218
    4,494

  3,316
    1422
  4,738

    -1%
    -14%
     -5%

    7,995
     3,043
    11,038

         8,473
           2,952
         11,425

    -6%
    3%
     -3%
Feb 2015
500
500L

    2,333
     956
    3,289

  2,664
    801
  3,465

   -12%
    19%
     -5%

     4,719
     1,825
     6,544

         5,157
           1,530
         6,687

    -8%
    19%
     -2%
Jan 2015
500
500L

    2,386
     869
    3,255

  2,493
    729
  3,222

   -4%
    19%
     1%

     2,386
     869
     3,255

         2,493
            729
         3,222

    -4%
    19%
     1%


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