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Wednesday, July 22, 2015

Fiat 500 Number 1 in Total Quality

Fiat 500e Wins Total Quality Award

The Fiat 500 was ranked number one in total quality in Strategic Vision's Total Quality Awards program. The research firm Strategic Vision specializes in understanding consumer decision making and is used by a variety of Fortune 100 clients. Their Total Quality Award measures the overall ownership experience, and the Fiat 500 took top honors in its class, beating the VW Golf, Mazda3, Nissan Cube and Kia Soul among others.

Total Quality Index score is ranked by customers and is based on the following:
  • Satisfaction with the complete ownership experience
  • Perception of quality
  • Owner reported delight
  • Future purchase intent
  • Emotional attachment to vehicle

2015 Total Quality Awards Score rankings in the Small Multi-Function Car Segment
  1. Fiat 500: 867
  2. Volkswagen Golf: 861
  3. Mazda Mazda3 Hatchback: 859
  4. Nissan Cube: 859
  5. Fiat 500L: 858
  6. Kia Soul: 855
  7. Ford Fiesta Hatchback: 854
  8. Mazda Mazda2: 850
Segment Average: 834
Note: Only cars that scored above the segment average are shown

According to Strategic Vision, differences of 3-5 points in this scoring system are significant, so the Fiat 500's score over its competitors is impressive.

Fiat 500C Cabrios in New York

The Fiat 500e was also awarded the Total Quality Award in the Small Alternative Powertrain (APT) Car Segment.

Small Alternative Powertrain (APT) Car Segment Rankings:
  1. Fiat 500e: 856
  2. Ford C-MAX Hybrid: 850
  3. Honda Civic Hybrid: 827
Segment Average: 824

Strategic Vision has presented Total Quality Awards annually since 1995. The Fiat 500 also earned the Top Quality Award in 2012.

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