Fiat 500 USA Homepage

What's new in the Fiat 500 world

Driving the Fiat 500 Abarth Automatic

With lightning fast shifts, the Fiat 500 Abarth automatic is not your typical slushbox automatic

Fiat 500X Earns Highest Safety Award

The Fiat 500X has the highest possible IIHS safety rating in its class

Driving the New Fiat 124 Spider and Abarth!

A look at how the new Fiat 124 Spider stacks up against the original

Fiat 500L Design

Within its compact dimensions, the Fiat 500L has the room of a full-sized car. See how Fiat did it and the concept and goals of the design team

Alfa Romeo Giulia Quadrifoglio Debut

Watch the Alfa Romeo Giulia Quadrifoglio Debut Video at the LA Autoshow

Fiat 500 Abarth Oil Change

Everything you need to know about changing the oil on a Fiat 500 Abarth and 500 Turbo

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Tuesday, July 7, 2015

Fiat 500 Birthday Celebration 2015

Fiat 500 Guinness World Record for the Largest Human Car Image

The Fiat 500 celebrated its birthday last weekend. July 4th marked the 58th anniversary of the debut of the Fiat 500 in 1957. Every year Fiat holds a celebration to mark the occasion. This year was also special because Fiat rolled out the new, redesigned 500.


New Fiat 500 at Parco Sempione


Fiat kicked off the weekend early on July 3rd with "500 Night," an event held at Fiat dealers throughout Italy where people could buy Fiats at special sale prices.

 Fiat 500 Logo at Parco Sempione


July 4th brought "500 Days" with the unveiling of the new Fiat 500 and other fun activities held during a picnic at Parco Sempione in the heart of Milan. More than 15,000 people attended the celebration, during which 328 people formed a human image of a 500 and broke a Guinness World Record for the "Largest Human Car Image." Colorful mats were also layed out to form the distinctive 500 logo visible from above. Celebrants could lounge on these all day long, eating and relaxing to music at "GQ FreakOut," a concert Fiat sponsored with GQ magazine at the park.

New Fiat 500 Masterpiece Reloaded


If you are in Italy next year at this time, make sure you check out what events Fiat has planned. They shouldn't be missed!

Fiat 500 Classics on Display at Parco Sempione


Here are some more birthday celebrations Fiat has held over the years.



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