Laura Soave, Head of Fiat Brand North America, has commented on the sell out of the Fiat 500 Prima Edizione on Chrysler's blog.
“It’s important that the Fiat enthusiasts and fans are among the first to receive their very own Fiat 500 Prima Edizione special edition vehicles, as they share the same excitement about the brand’s presence in North America. As we begin to introduce Fiat to North America, our goal is to develop a solid relationship with our customers so they are made to feel as part of the brand. Over 1,000 people are on the wait-list for the Prima Edizione, a clear indication of the buzz that the Fiat 500 is generating among our fans.”
You can read more here.
Soave is the executive in charge of Fiat’s return in North America and is responsible for developing the marketing, sales, service and dealer network organizations.
If the Prima Edizione is any indication, I would say she's doing a great job!
Source: blogchryslerllc.com
6 comments:
I'm encouraged by Laura's comment. My biggest concern is that dealers will over charge for cars when they first come out. It is going to be very hard to "develop a solid relationship with our customers so they are made to feel as part of the brand" if dealers are charging $4000 over MSRP in dealer markups. Hopefully the dealers are listening! Vlad
Have you noticed the *slightly* updated http://www.fiatusa.com/ ?
Anonymous said...
"I'm encouraged by Laura's comment. My biggest concern is that dealers will over charge for cars when they first come out. It is going to be very hard to "develop a solid relationship with our customers so they are made to feel as part of the brand" if dealers are charging $4000 over MSRP in dealer markups. Hopefully the dealers are listening! Vlad "
Hi Vlad,
I Agree. I think Fiat will be carefully monitoring the ownership experience, so I'm optimistic.
Anonymous said...
Have you noticed the *slightly* updated http://www.fiatusa.com/ ?
Yes, That is an awesome new picture of the car. Everyone check it out!
Thanks for the comment.
Does make the red look very nice...
Now if we can only get some real photos of the prima model for us lucky 500 :)
Please.
As for MSRP...I wonder...It could be like Nissan...Since you have a deposit on the car, you are the owner, not the dealership. I was getting below MSRP on my LEAF because I was the one in charge of where the car would be shipped...so the dealers were fighting for our business.
Gavin
I have a reservation (white at this point) and I hope they get some better looking wheels than the ones shown in these photos!!
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