The figures are in for 2015 and Fiat 500 sales in North America reached a total of 52,675 units. Fiat recorded its best sales ever for the month of December, helping the brand end the year on a positive note.
The Fiat brand sold 42,410 cars in the US during 2015, down 8 percent compared to 2014's record-setting pace, Fiat 500 sales in Mexico were up, with 4,753 cars sold compared to 4,627 the previous year. Canadian Fiat sales reached 5,512 down 31 percent from 2014's total of 8,027.
Fiat USA Sales: 42,410
Canadian Fiat Sales: 5,512
Fiat 500 Sales in Mexico: 4,753*
Total: 52,675
Fiat 500 Sales
The model breakdown in the US shows that there was a total of 25,084 Fiat 500 hatchback, Cabrios and Abarth sold in 2015. This is down 26 percent compared to 2014's figure of 33,708 cars. Sales of subcompact cars in the US have been hurt by low gas prices and the shift in buyer preference to crossover utility vehicles. Still, these figures fall in line with Sergio Marchionne's yearly expectation of 25,000-35,000 units expressed in 2012.**
Like nearly every car in its market segment, Fiat 500 sales in 2015 were less than 2014. However, the 500 still outsold some of its main competitors:
Fiat 500 YTD sales: 25,084
Hyundai Veloster sales: 24,245
Mitsubishi Mirage sales: 21,515
Scion Tc sales: 16,459
Toyota Yaris sales: 16,779
Volkswagen Beetle sales: 22,667
There were 2,955 Fiat 500s sold in Canada and 4,297 sold in Mexico during 2015.
Fiat 500L Sales
Fiat 500L sales in 2015 totaled 7,863, down 37 percent compared to 2014's figure of 12,413 cars. The roomy 500L MPV is the best-selling car in its class in Europe. However, it has seen its sales drop since the arrival of the 500X crossover in June.
Fiat sold 1,948 500Ls in Canada last year. Mexico started selling the 500L during the first quarter of 2015 and recorded 377 sales.
Fiat 500X Sales
Total sales of the Fiat 500X for 2015 reached 9,463. The suave 500X brings its sophisticated European character to the growing crossover sales segment. Sales have ramped up during the year as Fiat continues to work on the availability of popular models.
There were 609 Fiat 500X crossovers sold in Canada in 2015. Mexico is just launching sales of the 500X this month and has already sold 79 units.
Fiat recorded its best December sales figures ever, beating last year's previous record December sales by 1 percent. December sales were also up 26 percent compare to the previous month of November.
2016
This coming year promises to be an exciting one for car enthusiasts. The new 124 Spider will be hitting Fiat Studios this summer and look for news on the limited production 124 Spider Prima Edizione as we get closer. There may even be a performance model of the 500X to spice things up. Select Fiat Studios that are Alfa Romeo dealers will also be getting the new Giulia Quadrifoglio sedan later this year. A Fiat Studio is going to be the place to be for car lovers this year.
Fiat 500 Sales in the United States, January - December 2015
| Fiat 500 | Current Month | Last Year | Vol Change | Current YTD | Last Year YTD | Vol Change |
|---|---|---|---|---|---|---|
| Dec 500 500L 500X | 1,501 308 1,996 3,805 | 2,302 1,482 0 3,784 | -35% -79% New 1% | 25,084 7,863 9,463 42,410 | 33,708 12,413 0 46,121 | -26% -37% New -8% |
| Nov 500 500L 500X | 968 228 1,833 3,029 | 1,984 1,127 0 3,111 | -51% -80% New -3% | 23,583 7,555 7,467 38,605 | 31,406 10,931 0 42,337 | -25% -31% New -9% |
| Oct 500 500L 500X | 1,286 293 2,178 3,757 | 2,806 919 0 3,725 | -54% -68% New 1% | 22,615 7,327 5,634 35,576 | 29,422 9,804 0 39,226 | -23% -25% New -9% |
| Sept 500 500L 500X | 1,926 339 1,133 3,398 | 2,737 623 0 3,360 | -30% -46% New 1% | 21,329 7,034 3,132 31,819 | 26,616 8,885 0 35,501 | -20% -21% New -10% |
| Aug 500 500L 500X | 2,054 305 1,029 3,388 | 3,329 33 0 3,362 | -38% 824% New 1% | 19,403 6,695 1,999 28,421 | 23,879 8,262 0 32,141 | -19% -19% New -12% |
| July 500 500L 500X | 1,959 314 962 3,235 | 2,371 1,436 0 3,807 | -17% -78% New -15% | 17,349 6,390 1,294 25,033 | 20,550 8,229 0 28,779 | -16% -22% New -13% |
| June 500 500L 500X | 2,283 530 324 3,137 | 3,328 1,150 0 4,478 | -31% -54% New -30% | 15,390 6,076 332 21,798 | 18,179 6,793 0 24,972 | -15% -11% New -13% |
| May 500 500L 500X | 2,614 1,245 8 3,867 | 3,337 1,434 0 4,771 | -22% -13% New -19% | 13,107 5,546 8 18,669 | 14,851 5,643 0 20,494 | -12% -2% New -9% |
| April 500 500L | 2,498 1,258 3,756 | 3,041 1,257 4,298 | -18% 0% -13% | 10,493 4,301 14,794 | 11,514 4,209 15,723 | -9% 2% -6% |
| Mar 500 500L | 3,276 1,218 4,494 | 3,316 1422 4,738 | -1% -14% -5% | 7,995 3,043 11,038 | 8,473 2,952 11,425 | -6% 3% -3% |
| Feb 500 500L | 2,333 956 3,289 | 2,664 801 3,465 | -12% 19% -5% | 4,719 1,825 6,544 | 5,157 1,530 6,687 | -8% 19% -2% |
| Jan 500 500L | 2,386 869 3,255 | 2,493 729 3,222 | -4% 19% 1% | 2,386 869 3,255 | 2,493 729 3,222 | -4% 19% 1% |
*Fiat Mexico sells other models besides the 500. Fiat Mexico sales were 9,362 units, an 18 percent increase over 2014.
Images: courtesy of FCA US LLC. Spiders and 500L Authors
Sources: FCA US LLC and Automotive News
**Quattroruote Magazine from January 2012.
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