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Monday, September 27, 2010
Head of Fiat North America comments on the 500 Prima Edizione
Laura Soave, Head of Fiat Brand North America, has commented on the sell out of the Fiat 500 Prima Edizione on Chrysler's blog.
“It’s important that the Fiat enthusiasts and fans are among the first to receive their very own Fiat 500 Prima Edizione special edition vehicles, as they share the same excitement about the brand’s presence in North America. As we begin to introduce Fiat to North America, our goal is to develop a solid relationship with our customers so they are made to feel as part of the brand. Over 1,000 people are on the wait-list for the Prima Edizione, a clear indication of the buzz that the Fiat 500 is generating among our fans.”
You can read more here.
Soave is the executive in charge of Fiat’s return in North America and is responsible for developing the marketing, sales, service and dealer network organizations.
If the Prima Edizione is any indication, I would say she's doing a great job!