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Driving the Fiat 500 Abarth Automatic

With lightning fast shifts, the Fiat 500 Abarth automatic is not your typical slushbox automatic

Fiat 500X All- Wheel-Drive System Explored

The Fiat 500X has an advanced All-Wheel-Drive system. See how it outperforms the competition.

Driving the New Fiat 124 Spider and Abarth!

A look at how the new Fiat 124 Spider stacks up against the original

Fiat 500L Design

Within its compact dimensions, the Fiat 500L has the room of a full-sized car. See how Fiat did it and the concept and goals of the design team

Alfa Romeo Giulia Quadrifoglio Debut

Watch the Alfa Romeo Giulia Quadrifoglio Debut Video at the LA Autoshow

Fiat 500 Abarth Oil Change

Everything you need to know about changing the oil on a Fiat 500 Abarth and 500 Turbo

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Monday, September 27, 2010

Head of Fiat North America comments on the 500 Prima Edizione


Laura Soave, Head of Fiat Brand North America, has commented on the sell out of the Fiat 500 Prima Edizione on Chrysler's blog.

“It’s important that the Fiat enthusiasts and fans are among the first to receive their very own Fiat 500 Prima Edizione special edition vehicles, as they share the same excitement about the brand’s presence in North America. As we begin to introduce Fiat to North America, our goal is to develop a solid relationship with our customers so they are made to feel as part of the brand. Over 1,000 people are on the wait-list for the Prima Edizione, a clear indication of the buzz that the Fiat 500 is generating among our fans.”

You can read more here.

Soave is the executive in charge of Fiat’s return in North America and is responsible for developing the marketing, sales, service and dealer network organizations.

If the Prima Edizione is any indication, I would say she's doing a great job!


Source: blogchryslerllc.com

6 comments:

Anonymous said...

I'm encouraged by Laura's comment. My biggest concern is that dealers will over charge for cars when they first come out. It is going to be very hard to "develop a solid relationship with our customers so they are made to feel as part of the brand" if dealers are charging $4000 over MSRP in dealer markups. Hopefully the dealers are listening! Vlad

Anonymous said...

Have you noticed the *slightly* updated http://www.fiatusa.com/ ?

Chris said...

Anonymous said...
"I'm encouraged by Laura's comment. My biggest concern is that dealers will over charge for cars when they first come out. It is going to be very hard to "develop a solid relationship with our customers so they are made to feel as part of the brand" if dealers are charging $4000 over MSRP in dealer markups. Hopefully the dealers are listening! Vlad "

Hi Vlad,

I Agree. I think Fiat will be carefully monitoring the ownership experience, so I'm optimistic.

Chris said...

Anonymous said...
Have you noticed the *slightly* updated http://www.fiatusa.com/ ?

Yes, That is an awesome new picture of the car. Everyone check it out!

Thanks for the comment.

Anonymous said...

Does make the red look very nice...

Now if we can only get some real photos of the prima model for us lucky 500 :)

Please.

As for MSRP...I wonder...It could be like Nissan...Since you have a deposit on the car, you are the owner, not the dealership. I was getting below MSRP on my LEAF because I was the one in charge of where the car would be shipped...so the dealers were fighting for our business.

Gavin

Anonymous said...

I have a reservation (white at this point) and I hope they get some better looking wheels than the ones shown in these photos!!