Fiat sales are in for August and show Fiat sold a total of 1,374 cars in the US last month, up 11 percent over July. Increased sales of 500 hatch and Cabrios as well as 500L models helped offset lower sales of 500X and Spiders for the month. Comparing overall August sales to the same month last year, however, show the Fiat brand is still taking a beating, being off 35 percent.
Year-to-date, Fiat has sold a total of 10,889 cars compared to 19,046 through the same period last year. That is a 43 percent decline, with only the 500L MPV enjoying an 8 percent increase over last year. The redesigned 500L MPV has been having positives sales nearly every month for the past year.
Good news is the long-awaited and revamped 500 hatch and Cabrio, Fiat's traditional best selling models, have finally arrived at dealerships and have begun boosting sales. Fiat sold 563 of these models compared to 363 the previous month.
August Fiat News
Big news for Fiat fans was the 35th annual Fiat FreakOut was held at Disney World, Florida. The Fiat FreakOut is the Fiat Club America's national convention and is the largest Fiat event of the year. Attendees were treated to a multi-day event featuring fun activities, friendly people and lots of Italian cars including rare models.
This year, the keynote speaker was Anneliese Abarth, wife of the legendary Carlo Abarth. Mrs. Abarth worked at Abarth & Co and was by the side of her husband during the glory years of the company and tirelessly greeted and mingled with participants, answered questions and recounted the life and times of her and her husband's time with the company. Mrs. Abarth is heavily involved in racing and preserving the Abarth legacy through the Abarth Foundation which everyone is encouraged to join.
Fiat unveiled a refreshed 500X in Europe, complete with the next generation Firefly engine family. These modern engines will power future Fiats we will see in this country. The redesigned 500X features numerous enhancements and include more creature comforts, upgraded infotainment, and refined styling. The new 500X is available for order in Europe now, and we anticipate the car arriving in the US sometime next year. An anonymous source in the company mentions a much-improved performance version coming to the US in around 18 months.
Fiat Brand Sales in the United States January through August 2018
| Fiat 500 | Current Month | Last Year | Vol Change | Current YTD | Last Year YTD | Vol Change |
|---|---|---|---|---|---|---|
| Aug 500 500L 500X 124 | 563 136 332 343 1,374 | 937 141 660 382 2,120 | -40% -4% -50% -10% -35% | 3188 1147 3935 2629 10,889 | 9419 1058 5237 3332 19046 | -66% 8% -25% -21% -43% |
| July 500 500L 500X 124 | 363 107 378 392 1,240 | 1026 171 597 450 2,244 | -65% -37% -37% -13% -45% | 2625 1011 3603 2286 9,525 | 8,482 917 4577 2950 16926 | -69% 10% -21% -23% -44% |
| June 500 500L 500X 124 | 354 157 514 401 1,426 | 995 184 553 510 2,242 | -64% -15% -7% -21% -36% | 2262 904 3225 1894 8,285 | 7,456 746 3980 2500 14682 | -70% 21% -19% -24% -44% |
| May 500 500L 500X 124 | 264 184 568 425 1,441 | 1240 163 703 564 2,670 | -79% 13% -19% -25% -46% | 1908 747 2711 1493 6,859 | 6,461 562 3427 1990 12440 | -70% 33% -21% -25% -45% |
| April 500 500L 500X 124 | 335 168 564 337 1,404 | 1201 115 758 465 2,539 | -72% 46% -26% -28% -45% | 1644 563 2143 1068 5,418 | 5,221 399 2724 1426 9770 | -69% 41% -21% -25% -45% |
| March 500 500L 500X 124 | 439 173 607 325 1,544 | 1671 106 726 419 2,922 | -74% 63% -16% -22% -47% | 1309 395 1579 731 4,014 | 4,020 284 1,966 961 7,231 | -67% 39% -20% -24% -44% |
| Feb 500 500L 500X 124 | 416 118 484 223 1,241 | 1131 72 640 302 2,145 | -63% 64% -24% -26% -42% | 870 222 972 406 2,470 | 2,349 178 1,240 542 4,309 | -63% 25% -22% -25% -43% |
| Jan 500 500L 500X 124 | 454 104 488 183 1,229 | 1218 106 606 240 2,164 | -63% -2% -19% -24% -43% | 454 104 488 183 1,229 | 1,218 106 600 240 2,164 | -63% -2% -19% -24% -43% |
Sources: FCA US LLC.
131 Abarth image source: Fiat 500 USA Forum member sarasotabill
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