Fiat sales for July showed a slight increase for 500 and 500X models compared to the previous month in June. Fiat 500L MPV and 124 Spider July sales took a dip compared to June, keeping both months nearly dead even.
Overall, Fiat sold a total of 2,244 cars last month, which is down 18% compared to the 2,738 sold last July. So far this year Fiat sales are running a steady 13% below last year.
This ties in with the subcompact car market being down 20 % and the minicar market being nearly 50% off of last year's pace.* Car buyers continue to flock towards much larger SUV and crossovers while passenger cars and smaller models stay in the crosshairs. With these larger models being more profitable to make to begin with, plus the strong market, there isn't much relief heading towards the small car market anytime soon.
July Fiat News
July 4th marked the 60th anniversary of the debut of the 1957 Nuova 500, the spiritual inspiration of the modern 500. Fiat celebrated in grand style with a celebration in its home city of Turin.
Last month Fiat delivered the 2 millionth 500 to a lucky owner in Germany. The Fiat 500 is sold in more than 100 countries and has earned more than 140 awards since its introduction in 2007.
The Museum of Modern Art in New York acknowledged the Fiat 500 as a work of art and purchased a car for its permanent display. The current 500 has earned top awards for its design and styling, so can also own a piece of modern art.
The Fiat Club America held its national convention last month. Called the Fiat Freakout, the event, which is in its 34th year, was hosted in Milwaukee and was a huge hit.
Fiat Brand Sales in the United States, January - July 2017
| Fiat 500 | Current Month | Last Year | Vol Change | Current YTD | Last Year YTD | Vol Change |
|---|---|---|---|---|---|---|
| July 500 500L 500X 124 | 1026 171 597 450 2,244 | 1,089 225 944 480 2,738 | -6% -24% -37% -6% -18% | 8,482 917 4577 2950 16926 | 8,876 2,567 7,526 481 19,450 | -4% -64% -39% 513% -13% |
| June 500 500L 500X 124 | 995 184 553 510 2,242 | 1,115 279 934 1 2,329 | -11% -34% -41% New -4% | 7,456 746 3980 2500 14,682 | 7,787 2,342 6,582 1 16,712 | -4% -68% -40% New -12% |
| May 500 500L 500X 124 | 1,240 163 703 564 2,670 | 1,573 335 1,262 0 3,170 | -21% -51% -44% New -16% | 6,461 562 3427 1990 12,440 | 6672 2,063 5,648 0 14,383 | -3% -73% -39% New -14% |
| April 500 500L 500X 124 | 1,201 115 758 465 2,539 | 1,504 466 1,128 0 3,098 | -20% -75% -33% New -18% | 5,221 399 2724 1426 9,770 | 5099 1728 4,386 0 11213 | 2% -77% -38% New -13% |
| March 500 500L 500X 124 | 1,671 106 726 419 2,922 | 1,494 535 1,056 0 3,085 | 12% -80% -31% New -5% | 4,020 284 1966 961 7,231 | 3595 1262 3,258 0 8,115 | 12% -77% -40% New -11% |
| Feb 500 500L 500X 124 | 1,131 72 640 302 2,145 | 1120 370 1,161 0 2,651 | 1% -81% -45% New -19% | 2,349 178 1240 542 4,309 | 2101 727 2,202 0 5,030 | 12% -76% -44% New -14% |
| Jan 500 500L 500X 124 | 1,218 106 600 240 2,164 | 981 357 1,041 0 2,379 | 24% -70% -40% New -9% | 1,218 106 600 240 2,164 | 981 357 1,041 0 2,379 | 24% -70% -42% New -9% |
*Carsalesbase.com
Sources: FCA US LLC.
Images: FCA and Author
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