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Wednesday, December 2, 2015

Fiat 500 Sales for November 2015

Fiat at the 2015 LA Auto Show

Going by the numbers, overall Fiat brand sales were down 2.6 percent in November compared to the same month last year. However, if you factor in that November 2015 had two fewer selling days than November 2014, and using the average daily selling rate, results in Fiat's November's sales actually being up around 6 percent.

2016 Fiat 500L Urbana


Fiat 500 and 500L sales have been impacted by the subcompact market tanking due in part by low gas prices and consumers flocking to crossover utility vehicles. A lack of 2016 models while Fiat clears out 2015 inventory may also be a factor. Still overall year-to-date sales of the Fiat 500 have beat many of its competitors:

Fiat 500 YTD sales: 23,583
Hyundai Veloster sales: 21,999
Mitsubishi Mirage sales: 20,253
Scion Tc sales: 15,483
Toyota Yaris sales: 16,402
Volkswagen Beetle sales: 21,356


2016 Fiat 500 Abarth in Celeste Blue



The Fiat 500X crossover recorded 1,833 sales in November, its second best month ever since its arrival on the market in late May. Available with a sophisticated all-wheel-drive system, it will be interesting to see how 500X sales do this winter.



2017 Fiat 124 Spider in Azzurro Italia


November Fiat News

Fiat's debut of the fantastic new 124 Spider easily tops the news this month. Fiat introduced the new roadster to a standing room only crowd at the 2015 LA Auto Show, and it was easily one of the most anticipated debuts of the show (along with he new Alfa Romeo Giulia).


2017 Fiat 124 Spider in Bianco Gelato


Styled in Italy by a design team led by a former Pininfarina designer, the new Fiat 124 Spider pays homage to the iconic Spider of the 1960s. It is the modern interpretation of the classic Italian roadster, which melds ultra-fun driving characteristics with sophisticated styling.


Alfa Giulia QV Debut at LA Auto Show


And speaking of anticipated debuts, the Alfa Romeo Giulia Quadrifoglio reveal was easily the most exciting event at the LA show. Alfa pulled out all stops with a display of legendary classics culminating in an exhaust serenade by a $10 million Alfa Romeo 33 Stradale during the Giulia QV's unveiling.




2016 Fiat 500X Mobe Show Car


Along with the 124 Spider unveil at the LA Show, Fiat displayed the new 2016 model range including the 500X Mobe show car.

The Fiat 500 also reached an impressive milestone in November: The 1.5 millionth Fiat 500 rolled off the European assembly line last month. The Fiat 500 also earned a Best Buy designation from Consumers Digest for the fifth time in the Subcompact category. Additionally both the 500 and the fully-electric 500e made Strategic Vision’s “Most Loved Vehicles in America” list.


Fiat 500 Sales in the United States, January - Novenmber 2015
Fiat 500Current MonthLast YearVol ChangeCurrent YTD Last  YTDVol Change
Nov
500
500L
500X

     968
     228
    1,833
    3,029

   1,984
   1,127
     0
  3,111

  -51%
    -80%
    New
    -3%

     23,583
     7,555
     7,467
    38,605

         31,406
        10,931
         0
         42,337

    -25%
    -31%
    New
    -9%
Oct
500
500L
500X

    1,286
     293
    2,178
    3,757

   2,806
   919
     0
  3,725

  -54%
    -68%
    New
    1%

     22,615
     7,327
     5,634
    35,576

         29,422
        9,804
        0
         39,226

    -23%
    -25%
    New
    -9%
Sept
500
500L
500X

    1,926
     339
    1,133
    3,398

   2,737
   623
     0
  3,360

  -30%
    -46%
    New
    1%

     21,329
     7,034
     3,132
    31,819

         26,616
        8,885
        0
         35,501

    -20%
    -21%
    New
    -10%
Aug
500
500L
500X

    2,054
     305
    1,029
    3,388

   3,329
   33
     0
  3,362

   -38%
    824%
    New
    1%

     19,403
     6,695
     1,999
    28,421

         23,879
        8,262
        0
         32,141

    -19%
    -19%
    New
    -12%
July
500
500L
500X

    1,959
     314
     962
    3,235

   2,371
   1,436
     0
  3,807

  -17%
    -78%
    New
    -15%

     17,349
     6,390
     1,294
    25,033

         20,550
        8,229
        0
         28,779

    -16%
    -22%
    New
    -13%
June
500
500L
500X

    2,283
     530
     324
    3,137

  3,328
   1,150
     0
  4,478

  -31%
    -54%
    New
    -30%

     15,390
     6,076
     332
    21,798

         18,179
        6,793
        0
         24,972

    -15%
    -11%
    New
    -13%
May
500
500L
500X

    2,614
    1,245
     8
    3,867

  3,337
   1,434
     0
  4,771

  -22%
    -13%
    New
    -19%

     13,107
     5,546
     8
    18,669

         14,851
        5,643
        0
         20,494

    -12%
    -2%
    New
     -9%
April
500
500L

    2,498
    1,258
    3,756

  3,041
   1,257
  4,298

   -18%
    0%
    -13%

     10,493
     4,301
    14,794

         11,514
        4,209
         15,723

    -9%
    2%
     -6%
March
500
500L

    3,276
    1,218
    4,494

  3,316
    1422
  4,738

    -1%
    -14%
     -5%

    7,995
     3,043
    11,038

         8,473
        2,952
         11,425

    -6%
    3%
     -3%
Feb
500
500L

    2,333
     956
    3,289

  2,664
    801
  3,465

   -12%
    19%
     -5%

     4,719
     1,825
     6,544

         5,157
        1,530
         6,687

    -8%
    19%
     -2%
Jan
500
500L

    2,386
     869
    3,255

  2,493
    729
  3,222

   -4%
    19%
     1%

     2,386
     869
     3,255

         2,493
        729
         3,222

    -4%
    19%
     1%



Images: Spider in Bianco Gelato courtesy of FCA US LLC.  All others are from author
Sources: FCA US LLC and Automotive News

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