Fiat debuted a new series of TV and online ads this week. The new Fiat ad campaign is called ‘Endless Fun’ and features 15 second animated GIFS that highlight specific attributes of particular Fiat models.
According to Olivier Francois, Chief Marketing Officer, Chrysler Group LLC and Fiat Group Automobiles Head of Fiat Brand, “The ‘Endless Fun’ campaign is one that only Fiat could do. This is how marketing and pop culture meet. Airing these GIFs as commercials, while a bit irreverent and unexpected, captures the uniqueness of the Fiat brand and the power social media plays upon it.”
“Open to Whatever,” shows the unexpected fun that can be had with the top down of Fiat 500 Cabrio, as someone drops into the vehicle through its open roof.
“More Space, More Fun” has the roomy 4-door Fiat 500L orbited by “planets” and its doors open to reveal the possibilities that come with that space.
The Fiat 500 Turbo “Unleash the Horses” spot highlights the performance it has under the hood by having animated horses gallop out of the engine.
The “Deal With It“ commercial reflects the overall fun of owning a Fiat 500.
The “Endless Fun” campaign can be viewed on the Fiat brand’s Tumblr page, and on the brand’s YouTube site. Fans can also submit their own GIFS to Fiat's Tumblr page using the hashtag #MyFIATUSA to have them featured on the site.
Descriptions provided by Fiat USA
14 comments:
Wot? Hope I see that commercial again.
Could I choose to kill myself rather than view this super-awesome-appalling-cutting-edge-off-the-walls-TEENAGE-marketed attitude?
I think I'm going to go proceed in doing that.
The Fiat fun commercials are awful! Makes one not want to buy the car!! When one comes on; I fast forward quickly! Insults intelligence! Change marketing firms quickly!
Weird, Creepy, lousy,
not entertaining, makes
me NOT want to buy a Fiat.
Why don't you let comments on that have all views but are not offensive?
i never really cared much for fiat before, but i swear these ads actually make me want one!
STOP THE COMMERCIALS!!!! EVERYONE THINKS IT'S THE DUMBEST CRAP EVER!!!!!! AHHHHHHH
What are you guys talking about?
BEST COMMERCIALS EVER!!
I saw them and had to look up more
Love the commercials! It was a risk so obviously some people are old fashioned and don't get it. They're edgy and fun targeting a newer generation of consumers plus inexpensive to produce. Makes me interested in a Fiat.
I have to say this is the best marketing campaign I have seen in a decade! Always catches my attention...Love it, and hooked, can't wait to see what you come up with next! Funny, catchy, love the cool jams, and cleverness, and all the hoopla....keep rocking it!
These commercials are fun and makes me want a Fiat even more. You're going to win some and lose some, so please disregard the negative comments. I absolutely love that music beat that's in some of the commercials. I wish I could play it longer. Not the one with Pitbull, the uptempo music with no words. What is that??? I gotta know! By the way....love the brand!
God I'm so addicted to the soundtrack of this ad campaign please share a link of this awesome track... 😎
The song is Biggie Bounce by Diplo
FIAT commercials are terribly annoying!! Gwen Stefani - really? One of the most annoying soundtracks in a commercial EVER. Now you have people with horse heads? What is your advertising firm on?
You really need to get rid of your advertising team and do something different.
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