Fiat 2014 Business Plan

The Fiat brand outlined its business plan for the next five years today. Below are a few notable quotes and the full business plan for your reading.

Olivier Francois, Global Head Fiat Brand...

• "A brand you pay a little bit more for because it makes you feel special.”
• " Logic and magic are Fiat's key attributes"
• Fiat aims for 1.9 million global sales in 2018, up from 1.5 million in 2013.
• Fiat's goal is for 100,000 North American sales in 2018, double its sales in 2013.

Fiat North American product plans

• Fiat 500X arrives US Fiat Studios beginning of 2015.
• Fiat Specialty car arriving end of 2015. Car widely anticipated as
  Roadster built in joint venture with Mazda.
• Not listed in presentation, but sources say expect substantial enhancements for the Fiat 500 over the next few years.

Below is Fiat's 2014 - 2018 business plan, presented today, May6, 2014.

Fiat 2014 Five Year Plan by Fiat500USA

Below is a question and answer conference held after the presentation of FCA's Five Year Plan with Sergio Marchionne, CEO of FCA and John Elkann, Chairman of FCA.