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Friday, November 1, 2013

Fiat 500 October Sales Mixed News

Fiat 500c by Gucci II


Overall Fiat 500 sales for October were up 16 percent over September, helped by the 500L recording its best sales month yet since its introduction in June. Fiat sold a total of 1296 4-door 500Ls, or 26 percent more than the previous month.

Sales of 500 hatchbacks, Cabrios and Abarths were also up 12 percent over September, but are still running significantly below last year's sales.The downward sales trend began in June, coinciding with the 500L's introduction and are currently averaging 30 percent off of last year's sales. When asked, Fiat dealers talk about the lack of year end incentives when compared to last year,  no 2014 models available yet and no automatic transmission for the high powered Abarth and 500 Turbo models. Dealers also mentioned that 500L sales have been hampered by an uneven product mix, with low availability of popular colors and long lead times getting vehicles. Recent news of a shutdown at the 500L factory in Serbia due to a transport workers strike will not help availability.

Fiat 500L Crash Test
The Fiat 500L was tested by the IIHS and was awarded a Top Safety Pick in October.

Still, overall sales of the Fiat 500 are running even with last year's, but it is obvious an injection of excitement needs to be done to get the ball rolling. Seeing the 2014 models finally coming in, hopefully with an automatic transmission for the 500T, would be a great start.


Fiat 500 Sales in the United States - January - October 2013
Fiat 500Current MonthLast YearVol ChangeCurrent YTD TotalLast Year YTD TotalVol Change
Oct 2013
500
500L
 

    2,378
    1,296
    3,674

  3,720
   new
  3,720

    -36%
     new
    -1%

        31,372
          5,044
       36,416

        36,462
                 0
        36,462

    -14%
     new
    0%
Sept 2013
500
500L
 

    2,126
    1,031
    3,157

  4,176
   new
  4,176

    -49%
     new
    -24%

        28,994
          3,748
       32,742

        32,742
                 0
        32,742

    -11%
     new
    0%
August 2013
500
500L
 

    2,976
    1,214
    4,190

  4,150
   new
  4,150

    -28%
     new
    +1%

        26,868
          2,717
       29,585

        28,566
                 0
        24,416

     -6%
     new
    +4%
July 2013
500
500L
 

    2,821
     962
   3,783

  3,710
   new
  3,710

    -24%
     new
    +2%

        23,892
           1503
       25,395

        24,416
                 0
        24,416

     -2%
     new
    +4%
June 2013
500
500L
 

    3,509
     541
   4,050

  4,004
   new
  4,004

    -12%
     new
    +1%

        21,071
            541
       21,612

        20,706
                 0
        20,706

     -2%
     new
    +4%
May 2013      4,051  4,003     +1%        17,562        16,702  +5%
April 2013      3,899  3,849      +1%        13,511        12,699   +6%
March 2013      3,807  3,712      +3%         9,612          8,850   +9%
February 2013      3,302  3,227      +2%         5,805          5,138   +13%
January 2013      2,503  1,911     31%         2,503          1,911   +31%

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