For the sixth year in a row, Fiat has recorded the lowest level of CO2 emissions of any major European car company. According to JATO Dynamics, the world's leading provider of automotive intelligence, for 2012, Fiat has achieved an average CO2 reading of 119.8 g/km. Since 2006, Fiat has reduced its average CO2 level 13 percent from 137.3 to 119.8 g/km. For perspective on why this is noteworthy, the European Union has set a standard of 130 g/km for 2015.
Even more significant on why this is important is Fiat has achieved these levels by using clean petroleum technologies without the use of Hybrid or Electric Vehicles. Some of the technologies that have enabled setting these records are Fiat MutiAir and MultiJet. Both these technologies reduce emissions while at the same time boosting engine power and subsequently driving pleasure - always a prerequisite for an Italian car. Fiat is also Europe's leading producer of Original Equipment Manufacturer (OEM) natural gas vehicles for the past 15 years and a pioneer in clean diesel technology, having invented the Common Rail and the current MultiJet II diesel fuel management systems
Another Fiat initiative is targeted at increasing driver awareness on how their driving habits impacts fuel efficiency and CO2 emissions. Called eco:Drive, this downloadable application allows owners to monitor how they drive and offers tips and advice to help improve efficiency. The inter-active program is a fun way to save money, reduce CO2 emissions and increase driver enjoyment. There are 90,000 eco:Drive users on the road and they are saving 5.000 tons of CO2 per year.
All this should come as no surprise as Fiat has a long tradition of being a socially conscious car company throughout its 114 year history. Examples are the 1912 Fiat Tipo Zero - a car that put Italians on the road and is referred to as Italy's Model T, but whose advanced design was closer to a 1930's Model A. There is the 1935 Fiat 500 - a car designed from the inside out making it the first modern small car. Of course, we know about the 1957 Fiat 500 that gave Europeans the ability to own a real car after the war, and we can't forget all the modern Fiats whose combination of roominess, safety and fuel efficiency have transported millions of families for decades.
But what is even more outstanding, is Fiat has done all the above while continuing to produce cars with immense character that are full of life and fun to drive. This ability to be ecological without sacrificing style and enjoyment are what separates Fiat from other manufacturers. You see it in the Fiat 500 of today and the upcoming 500L and 500e in the near future.
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1 comment:
A slight correction of your opening sentence, correct would be: FIAT has recorded the lowest CO2 emissions of any car company for cars sold in Europe.
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