The launch of the 2012 Fiat 500 Abarth at the Los Angeles Auto show was nothing short of spectacular. You can watch it here to see what I mean. Of course, it is only fitting that a special car like the Fiat 500 Abarth has a unique Press Kit. The kit Fiat produced quickly became the most sought after of the entire LA Auto Show and is destined to become a collector's piece.
The Fiat 500 Abarth Press Kit is an expertly crafted, miniature wooden Abarth box, much like the one used in Europe to deliver an Abarth esseesse kit. Inside is a special engraved shield - numbered from 1 to 500, a press release booklet and gorgeous Abarth keychain/USB drive.
I've included the press release for your enjoyment:
Fiat Usa - 2012 US Fiat 500 Abarth Press Kit
1 comment:
So Chris, I have removed myself from the Fiat Facebook entities, because it is useless in getting info. So you must know....1) Why were no important numbers released at the show MSRP, EPA. 2) When are they going to be released ? In your best estimate. Fiat USA is doing a crap job of marketing, except for your nice wooden box ;-)
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