Fiat 500 Sales Jump

Fiat 500 sales (3,038 units) were up 68 percent versus sales during the previous month of June 2011 (1,803 units). Sales of the 500 are gaining momentum now that approximately 90 Fiat Studios are open, and enthusiastic new Fiat owners sing the praises of the car.

This month marks the arrival of the long awaited Fiat 500 national advertising campaign. The clever ads, along with newly opened dealers, should give August sales even better numbers. We'll see...