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Monday, July 30, 2018

Fiat and Hoonigan Looking for Racers!

Fiat 124 Abarth Rally

Fiat and the Hoonigan brand is holding a contest looking for racers to compete for a free car and to join the Hoonigan team.  Ten contestants will be selected to compete in a series of driving challenges, and the winner will get a track-ready Fiat 124 Spider Abarth specially modified and prepared by Hoonigan, the car motorsports enthusiast brand. 

Sara Price, last year's winner, competing in a Fiat 124 Spider Abarth Rally factory-built racecar in the Mt. Washington Hillclimb, the nation’s oldest hillclimb event.

Entering is easy, just create a 60-second video on your phone about why you should be included in the competition, and upload it to YouTube with the #hooniganswanted hashtag. You then fill out the form on, and promote your video on Facebook, Twitter and Instagram.

Submission period ends at 12pm PDT on August 10th. So get going!

Below is the official Fiat press release with details:

FIAT Brand and Hoonigan Team Up for Next Great Driver Search

  • After the success of crowning the next great female racer last summer, the FIAT brand and Hoonigan are teaming up for a second straight year to support auto racing and to find the next great driver/Hoonigan personality with this year’s competition
  • Contestants will be put through a number of driving challenges in FIAT models: the Fiat 500 Abarth, Fiat 124 Spider Abarth, and (in the ultimate challenge) a Fiat 124 Abarth Rally Car - FIAT’s factory-built race car
  • Finalists will be selected by celebrity drivers and team captains, including Rhys Millen
  • Winner will be announced in September
  • Follow the competition as it rolls out on FIAT and Hoonigan social channels
  • Included with the purchase of every 2018 Fiat 500 Abarth and 124 Spider Abarth is the opportunity for new owners to attend a segment-exclusive Abarth Driving Experience at no additional charge

Hoonigans wanted!

FIAT Brand North America and Hoonigan, a motorsport-lifestyle brand, are teaming up for a second straight year to find the next Hoonigan great driver.

Beginning this week, drivers who feel their skills are worthy may submit their video entries via, illustrating why they should be chosen to be a part of the challenge series.

“Building on last year’s success, FIAT will once again team up with Hoonigan in search of the next great driver,” said Steve Beahm, Head of Passenger Car Brands – Dodge, SRT, Chrysler and FIAT, FCA – North America. “The Abarth name is synonymous with a strong racing heritage and finalists will have a unique opportunity to showcase their skills in our Italian-designed, fun-to-drive Fiat 500 and 124 Spider Abarth models.”

From all submissions, 10 contestants will be chosen to battle for the chance to join the Hoonigan team. In response to the tremendous and passionate enthusiasm received from last year’s search for the next great female racer, this year’s competition is expanded to include both female and male contestants.

Top finalists will be selected and divided by each of the celebrity drivers and Team Captains, including Rhys Millen, who has won countless racing championships, as well as Hill Climb records, and wins in multiple disciplines, including off road, drifting, rally and rally cross.

Over five episodes, the teams will be put through a number of challenges in a Fiat 500 Abarth, Fiat 124 Spider Abarth and Fiat 124 Abarth Rally Car models, testing their skill behind the wheel, team work, pit duty, stunt driving and time-attack trials, to name a few.

This year’s grand prize winner will receive a custom Fiat 124 Spider Abarth track-ready car (custom modified by the Hoonigan team). Viewers will be able to watch the vehicle build in its entirety via Hoonigan’s You Tube channel on their show Garage Garage.

Last year, driver Sara Price from Canyon Lake, California, was chosen the winner from more than 150 all-female entries as the next great female racer. She went on to compete with the Fiat 124 Spider Abarth Rally factory-built racecar in the Mt. Washington Hillclimb, the nation’s oldest hillclimb event.

Stay tuned to Hoonigan and FIAT social and digital channels to watch as the competition unfolds and find out which contestant will ultimately represent FIAT and be the next Hoonigan great driver.

-July 24, 2018 , Auburn Hills, Michigan


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