Fiat brand sales for February 2018 show a slight increase over January's record low sales. Fiat sold a total of 1,241 cars in February compared to 1,229 in January. Sales in January were the all-time lowest for the brand since its introduction back into the US market in 2011. This glimmer of good news is tempered by the brand's overall sales being down 42 percent for the month and 43 percent for the year compared to the same periods last year.
Sales of the Fiat 500 hatch and Cabrio models, in particular, have taken a hit, being down an average of 63 % so far this year. The lack of availability of popular models have significantly impacted sales. This is the result of the Fiat 500 production line being closed at the end of August while the 2018 model year changes were being implemented. Production of the 2018 Fiat 500 is scheduled to begin early in the second quarter of this year.
Fiat 500L MPV sales enjoyed a 64 percent increase last month compared to same month last year. Sales of the roomy 500L have posted good gains since last August, and are up an average of 32 % over the past seven months compared to the same period a year ago.
February sales of the Fiat 500X crossover and 124 Spider haven't fared as well, both being down 24 and 26 percent respectively.
Still, the 2018 model year for Fiat holds promise as the year brings a new 500 hatch and Cabrio with dramatically improved performance, and new colors and improved and enhanced features are distributed throughout the full model range. Fiat has also been upping their dealership sales outlets over the past year. There are now over 380 Fiat dealers in the country.
February Fiat News
The big news in February was the unveiling of the new 2018 Fiat 500 hatch and Cabrio models. Italian cars are all about passion, excitement and being fun to drive and the new 2018 500 turns up the heat on all three attributes. Fiat has boosted the horsepower a significant 35 percent which dramatically increases the fun to drive factor. The 500 now has the most horsepower in its class. New colors and trim also add to the enjoyment
Fiat500USA.com confirmed the 2019 Fiat 124 Spider Abarth will come with the long-awaited Abarth logos on its steering wheel and seat backs.
We stopped by a Fiat Club of America meeting held at the DI Corse / Driving Impressions facility in Dover, New Jersey and were treated to a great time and an impressive array of club member's cars. We highly recommend you join your local Fiat club. There are club chapters all over the country.
Fiat 500L production reached a milestone in February. The 500L is the best selling car in its segment in Europe and Fiat produced the 500,000th 500L in February.
Fiat Brand Sales in the United States, February 2018
| Fiat 500 | Current Month | Last Year | Vol Change | Current YTD | Last Year YTD | Vol Change |
|---|---|---|---|---|---|---|
| Feb 500 500L 500X 124 | 416 118 484 223 1,241 | 1131 72 640 302 2,145 | -63% 64% -24% -26% -42% | 870 222 972 406 2,470 | 2,349 178 1,240 542 4,309 | -63% 25% -22% -25% -43% |
| Jan 500 500L 500X 124 | 454 104 488 183 1,229 | 1218 106 606 240 2,164 | -63% -2% -19% -24% -43% | 454 104 488 183 1,229 | 1,218 106 600 240 2,164 | -63% -2% -19% -24% -43% |
Sources: FCA US LLC.
Images: FCA
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