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Wednesday, August 2, 2017

Fiat Sales for July 2017

Fiat 500 USA Flag

Fiat sales for July showed a slight increase for 500 and 500X models compared to the previous month in June. Fiat 500L MPV and 124 Spider July sales took a dip compared to June, keeping both months nearly dead even.

Fiat 500L on the town


Overall, Fiat sold a total of 2,244 cars last month, which is down 18% compared to the 2,738 sold last July. So far this year Fiat sales are running a steady 13% below last year.

This ties in with the subcompact car market being down 20 % and the minicar market being nearly 50% off of last year's pace.* Car buyers continue to flock towards much larger SUV and crossovers while passenger cars and smaller models stay in the crosshairs. With these larger models being more profitable to make to begin with, plus the strong market, there isn't much relief heading towards the small car market anytime soon.


Fiat 500 Postal Stamp


July Fiat News
July 4th marked the 60th anniversary of the debut of the 1957 Nuova 500, the spiritual inspiration of the modern 500. Fiat celebrated in grand style with a celebration in its home city of Turin.




Last month Fiat delivered the 2 millionth 500 to a lucky owner in Germany. The Fiat 500 is sold in more than 100 countries and has earned more than 140 awards since its introduction in 2007.


Fiat 500 Design Icons


The Museum of Modern Art in New York acknowledged the Fiat 500 as a work of art and purchased a car for its permanent display. The current 500 has earned top awards for its design and styling, so can also own a piece of modern art.


Spiders at Fiat FreakOut


The Fiat Club America held its national convention last month. Called the Fiat Freakout, the event, which is in its 34th year, was hosted in Milwaukee and was a huge hit.





Fiat Brand Sales in the United States, January - July 2017
Fiat 500Current MonthLast YearVol ChangeCurrent YTDLast Year YTDVol Change
July
500
500L
500X
124

    1026
    171
    597
    450
    2,244

 1,089
 225
 944
 480
  2,738

  -6%
   -24%
   -37%
   -6%
   -18%

    8,482
    917
    4577
    2950
    16926

        8,876
       2,567
       7,526
          481
       19,450

    -4%
    -64%
    -39%
    513%
    -13%
June
500
500L
500X
124

    995
    184
    553
    510
    2,242

 1,115
 279
 934
 1
  2,329

  -11%
   -34%
   -41%
    New
   -4%

    7,456
    746
    3980
    2500
    14,682

        7,787
       2,342
       6,582
           1
       16,712

    -4%
    -68%
    -40%
    New
    -12%
May
500
500L
500X
124

    1,240
    163
    703
    564
    2,670

 1,573
 335
 1,262
 0
  3,170

  -21%
   -51%
   -44%
    New
   -16%

    6,461
    562
    3427
    1990
    12,440

        6672
       2,063
       5,648
           0
       14,383

    -3%
    -73%
    -39%
    New
    -14%
April
500
500L
500X
124

    1,201
    115
    758
    465
    2,539

 1,504
 466
 1,128
 0
  3,098

  -20%
   -75%
   -33%
    New
   -18%

    5,221
    399
    2724
    1426
    9,770

        5099
       1728
       4,386
           0
        11213

    2%
    -77%
    -38%
    New
    -13%
March
500
500L
500X
124

    1,671
    106
    726
    419
    2,922

 1,494
 535
 1,056
 0
  3,085

  12%
   -80%
   -31%
    New
   -5%

    4,020
    284
    1966
    961
    7,231

        3595
       1262
       3,258
           0
        8,115

    12%
    -77%
    -40%
    New
    -11%
Feb
500
500L
500X
124

    1,131
    72
    640
    302
    2,145

 1120
 370
 1,161
 0
  2,651

  1%
   -81%
   -45%
    New
   -19%

    2,349
    178
    1240
    542
    4,309

        2101
       727
       2,202
           0
        5,030

    12%
    -76%
    -44%
    New
    -14%
Jan
500
500L
500X
124

    1,218
    106
    600
    240
    2,164

 981
 357
 1,041
 0
  2,379

  24%
   -70%
   -40%
    New
   -9%

    1,218
    106
    600
    240
    2,164

        981
       357
       1,041
           0
        2,379

    24%
    -70%
    -42%
    New
    -9%


*Carsalesbase.com
Sources: FCA US LLC.
Images: FCA and Author

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