Fiat 500 USA Homepage

What's new in the Fiat 500 world

Fiat 500: 140 Awards and Counting

The Fiat 500 is one of the most awarded cars on the road today. Here is a look at some of the accolades the 500 has won.

Fiat 500X All- Wheel-Drive System Explored

The Fiat 500X has an advanced All-Wheel-Drive system. See how it outperforms the competition.

Driving the New Fiat 124 Spider and Abarth!

A look at how the new Fiat 124 Spider stacks up against the original

Fiat 500L Design

Within its compact dimensions, the Fiat 500L has the room of a full-sized car. See how Fiat did it and the concept and goals of the design team

Alfa Romeo Stelvio Debut

Watch the Alfa Romeo Stelvio Debut Video at the LA Autoshow

Fiat 500X Uconnect Update

How to update the Uconnect 6.5 in a Fiat 500X

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Tuesday, April 26, 2016

Fiat 124 Spider Free Like a Bird Ad


The new Fiat 124 Spider is coming soon and promises to make you feel free like a bird... Wait, strike that and reverse it...




Fiat has a new commercial for the Fiat 124 Spider that uses the bird's eye view of a white-tailed eagle to capture the feeling of freedom when driving the open top roadster. But being a Fiat ad means there has to be a twist. Watch and see.


Filmed in the Campania region of southern Italy, Fiat worked closely with world-renowned falconer, Jacques-Olivier Travers to help create the video. Travers is from the conservation movement called FREEDOM, a group that promotes protecting wildlife and the environment throughout Europe. Visit the FREEDOM website to learn more.



Behind the scenes making of the Fiat Free Like a Bird launch video.  Visit the Fiat USA YouTube Channel for more videos.



Source: FCA US LLC YouTube channel


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