The new Fiat 124 Spider is coming soon and promises to make you feel free like a bird... Wait, strike that and reverse it...
Fiat has a new commercial for the Fiat 124 Spider that uses the bird's eye view of a white-tailed eagle to capture the feeling of freedom when driving the open top roadster. But being a Fiat ad means there has to be a twist. Watch and see.
Filmed in the Campania region of southern Italy, Fiat worked closely with world-renowned falconer, Jacques-Olivier Travers to help create the video. Travers is from the conservation movement called FREEDOM, a group that promotes protecting wildlife and the environment throughout Europe. Visit the FREEDOM website to learn more.
Behind the scenes making of the Fiat Free Like a Bird launch video. Visit the Fiat USA YouTube Channel for more videos.
Source: FCA US LLC YouTube channel
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