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Wednesday, September 2, 2015

Fiat 500 Sales for August 2015

Fiat 500C Cabrio

Fiat brand sales for August showed a positive gain over last year. Helped by the arrival of the new Fiat 500X crossover, Fiat sold 3,388 cars in August, up 1% over the same month last year. So far this year, Fiat has had a hard time keeping up with the record pace it set last year. This modest increase is hoped to indicate that overall Fiat sales are on the upswing. The 500X arrival comes just in time as the market for small cars have collapsed under the growing shift to buying crossovers.

2016 Fiat Trekking


Sales of the new Fiat 500X crossover in August increased 7% over the previous month as more of cars made their way into dealerships across the country. Built in Italy, the 500X comes in a multitude of variations - front or all wheel drive, 12 colors, 5 trim levels and numerous option packages - and Fiat has been steadily building up its availability at its distribution centers here in this country.

Fiat 500 hatchback and Cabrio sales were down 38% in August compared to the same month last year, but it should be noted that August 2014 was a record month for 500 sales. Year-to-date sales of the 500 have been averaging around 2,400 units per month or off 19% compared to the same period last year.

Fiat 500L Trekking


The Fiat 500L had another weak month, with only 305 units being delivered in August. While one school of thought says that the 500X is stealing sales from the 500L, another says the 500L will ultimately benefit from the increase in dealership traffic the more mainstream 500X crossover is attracting. Right now it seems the proponents of the former hypothesis have the upper hand, but it is still too early to call.

Tell us what YOU think:

August Fiat News

August was a slow news month for Fiat, but Fiat500USA.com was able to publish the first look at the revised 2016 Fiat 500 Abarth dashboard complete with Uconnect. This modern, award winning system replaces the add-on TomTom unit used in previous years.


We also published a few helpful posts on various updates available for the infotainment systems in both the 500 and 500X.



Fiat 500 Sales in the United States, January - August 2015
Fiat 500Current MonthLast YearVol ChangeCurrent YTD TotalLast Year YTD TotalVol Change
Aug
500
500L
500X

     2,054
     305
     1,029
    3,388

   3,329
   33
     0
  3,362

  -38%
    824%
    New
    -1%

     19,403
     6,695
     1,999
    28,421

         23,879
           8,262
           0
         32,141

    -19%
    -19%
    New
    -12%
July
500
500L
500X

     1,959
     314
     962
    3,235

   2,371
   1,436
     0
  3,807

  -17%
    -78%
    New
    -15%

     17,349
     6,390
     1,294
    25,033

         20,550
           8,229
           0
         28,779

    -16%
    -22%
    New
    -13%
June
500
500L
500X

     2,283
     530
     324
    3,137

  3,328
   1,150
     0
  4,478

  -31%
    -54%
    New
    -30%

     15,390
     6,076
     332
    21,798

         18,179
           6,793
           0
         24,972

    -15%
    -11%
    New
    -13%
May
500
500L
500X

     2,614
    1,245
     8
    3,867

  3,337
   1,434
     0
  4,771

  -22%
    -13%
    New
    -19%

     13,107
     5,546
     8
    18,669

         14,851
           5,643
           0
         20,494

    -12%
    -2%
    New
     -9%
April
500
500L

     2,498
    1,258
    3,756

  3,041
   1,257
  4,298

   -18%
    0%
    -13%

     10,493
     4,301
    14,794

         11,514
           4,209
         15,723

    -9%
    2%
     -6%
March
500
500L

    3,276
    1,218
    4,494

  3,316
    1422
  4,738

    -1%
    -14%
     -5%

    7,995
     3,043
    11,038

         8,473
           2,952
         11,425

    -6%
    3%
     -3%
Feb
500
500L

    2,333
     956
    3,289

  2,664
    801
  3,465

   -12%
    19%
     -5%

     4,719
     1,825
     6,544

         5,157
           1,530
         6,687

    -8%
    19%
     -2%
Jan
500
500L

    2,386
     869
    3,255

  2,493
    729
  3,222

   -4%
    19%
     1%

     2,386
     869
     3,255

         2,493
            729
         3,222

    -4%
    19%
     1%



Images courtesy of FCA.

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