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Saturday, January 31, 2015
Fiat 500X Power of X Tour with Dynamo
Fiat kicked off the Fiat 500X pre-launch phase by teaming up with the famous British magician Dynamo to produce "The Power of X" tour - a virtual reality magic experience that will introduce people to the Fiat 500X at 602 dealership events and venues located in 74 European cities. In addition to the entertainment, participants will be invited to explore the 500X both inside and out, plus be driven in the car by professional drivers.
Earlier this week, the "Power of X" tour made its UK debut in London with a performance by Dynamo at an arena filled with 1,000 invited guests. The show created by Dynamo was the result of three year's work and preparation. During the highlight of the illusion, Dynamo brings to life a 3-dimensional blueprint of the Fiat 500X in front of the mesmerized audience.
The "Power of X" will tour 6 major cities across the UK, as well as Fiat Studios starting on February 16. The cities are London, Cardiff, Birmingham, Manchester, Newcastle and ending in Glasgow.
These UK venues mark the end of the "Power of X" tour as well as the official start of the vehicle being available in Europe. The Fiat 500X made its debut in Italian showrooms last weekend, recording a record turnout with more than 70,000 visitors and more than 12,900 test drives. Order books have opened and there have been more than 71,000 people who have signed up for additional information. The Fiat 500X will arrive in UK showrooms April 17, 2015. Prices will start at £14,595 OTR.*
The Fiat 500X is expected to reach the United States sometime this Spring. Pricing may be announced this February and, according to sources, the cars will offer a lot of equipment for the money. Not entry level, but will represent the excellent value that Fiats are noted for.
Visit 500x.FIAT500.com or search for #ThePowerOfX on social media
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*On the road prices typically include delivery charge, number plates, 12 months’ road fund licence, CO2 emissions and Vehicle First Registration Fee.