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Driving the Fiat 500 Abarth Automatic

With lightning fast shifts, the Fiat 500 Abarth automatic is not your typical slushbox automatic

Fiat 500X All- Wheel-Drive System Explored

The Fiat 500X has an advanced All-Wheel-Drive system. See how it outperforms the competition.

Driving the New Fiat 124 Spider and Abarth!

A look at how the new Fiat 124 Spider stacks up against the original

Fiat 500L Design

Within its compact dimensions, the Fiat 500L has the room of a full-sized car. See how Fiat did it and the concept and goals of the design team

Alfa Romeo Giulia Quadrifoglio Debut

Watch the Alfa Romeo Giulia Quadrifoglio Debut Video at the LA Autoshow

Fiat 500 Abarth Oil Change

Everything you need to know about changing the oil on a Fiat 500 Abarth and 500 Turbo

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Wednesday, September 3, 2014

Fiat 500 Sales for August 2014

2015 Fiat 500 Lounge

9/4: Story now updated with additional information on the Fiat 500L Stop Sale.


Fiat sales in August were a mix of good news and not so good news. Fiat 500 hatchback and Cabrio sales for August were up 12 percent compared to the same month last year, making it the best August since 2012. Fiat sold 3,329 hatchback and Cabrios last month compared to 2,371 in July - a 40 percent increase and a good indication that three years after its introduction to North America, the buying public still finds the Fiat 500 an engaging and desirable car. This closely matches the 500's sales performance in Europe. The timeless design and iconic style keeps the Fiat 500 fresh and ageless.


Fiat 500 Market Share
Sales performance of the Fiat 500 in Europe. The dotted line marks the typical life cycle curve of a traditional A-Segment model, however Fiat 500 sales have remained consistently strong and resilient throughout. Last year the Fiat 500 was the best selling A-segment car in Europe. This minicar segment is Europe's second largest car segment and the 500 has run neck and neck with the Fiat Panda for top honors for the past six years. Between the 500 and Panda, Fiat sold 312,419 cars compared to runner-up Volkswagen with 202,343 cars spread among its three cars in the segment.

Fiat 500L Lounge

The bad news is sales of the Fiat 500L have been temporarily halted by a Stop Sale/Recall order issued on July 30th. According to the letter, 2014 and 2015 Fiat 500L models built before July 24, 2014 may have irregularities in the folds of the drivers knee air bag that may cause the air bag to perform incorrectly in certain crash conditions. Chrysler announced in July that during routine testing it was discovered the possibility that the driver's knee airbag may not deploy in the proper position if the driver is not wearing a seatbelt. This recall effects approximately 25,483 vehicles in the United States and 4,000 in Canada.

Under the Stop Sale order, vehicles in stock on dealer lots cannot be sold until the problem is repaired. This is a major blow to Fiat dealers and 500L sales, which had been slowly gaining traction. Fiat says repairs are imminent as TRW, the manufacturer of the air bag scrambles to produce the approximately 30,000 replacements to fill the order. Once a sufficient amount of replacement air bags are ready, they will be shipped to dealers and customers notified. Sources say parts are expected to arrive at Fiat Studios late in September with the 500L Stop Sale continuing until at least then.


2015 Fiat 500T Turbo


August Recap
Fiat ramped up TV advertising on the 500 hatchback and Cabrio models, no doubt to offset the 500L being benched. The "Endless Fun" ad campaign begun in June is catchy and also has the added bonus of being economical to produce. These animated GIF commercials are a cheap way to keep the Fiat name in front of the public.


August brought news that the Abarth Driving Experience has added new venues and will be renewed for the 2015 model year. Anyone taking retail delivery of a new Fiat 500 Abarth can sign up for a free, full day of high performance driving instruction under the watchful eyes of professionals. Now heading into its forth year, the Abarth Driving Experience is a fun and safe way to learn what the Fiat 500 Abarth can do on a race track. It's a huge hit with 500 Abarth owners.

Abarth Experience Adds New Venues


Newly arriving 2015 Fiat 500 Abarth equipped with the automatic transmissions have been gathering a lot of attention at Fiat Studios. Abarth engineers took special care to make sure the Abarth Automatic is as exciting to drive as the manual transmission cars.


Fiat 500 Sales in the United States - August 2014
Fiat 500Current MonthLast YearVol ChangeCurrent YTD TotalLast Year YTD TotalVol Change
Aug 2014
500
500L

     3,329
     33
     3,362

  2,976
    1,214
  4,190

     12%
     -97%
     -20%

     23,879
     8,262
     32,141

         26,868
            2,717
         29,585

    -11%
    204%
     9%
July 2014
500
500L

     2,371
     1,436
     3,807

  2,821
    962
  3,783

     -16%
     49%
     1%

     20,550
     8,229
     28,779

         23,892
            1,503
         25,395

    -14%
    448%
     13%
June 2014
500
500L

     3,328
     1,150
     4,478

  3,509
    541
  4,050

     -5%
    113%
     11%

     18,179
     6,793
     24,972

         21,071
            512
         21,612

    -14%
    1,156%
     16%
May 2014
500
500L

     3,337
     1,434
    4,771

  4,051
     0
  4,051

    -18%
     new
     18%

     14,851
     5,643
     20,494

         17,562
              0
         17,562

     -15%
     new
     17%
April 2014
500
500L

     3,041
     1,257
    4,298

  3,899
     0
  3,899

    -22%
     new
     10%

     11,514
     4,209
     15,723

         13,511
              0
         13,511

     -15%
     new
     16%
March 2014
500
500L

     3,316
     1,422
    4,738

  3,807
     0
  3,807

    -13%
     new
     24%

     8,473
     2,952
     11,425

         9,612
            0
         9,612

     -12%
     new
     19%
Feb 2014
500
500L

     2,664
     801
    3,465

  3,302
     0
  3,302

    -19%
     new
     5%

     5,157
     1,530
     6,687

         5,805
            0
         5,805

     -11%
     new
     15%
Jan 2014
500
500L

     2,493
     729
    3,222

  2,503
     0
  2,503

    0%
     new
     29%

     2,493
     729
    3,222

         2,503
            0
         2,503

     0%
     new
     29%


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*Sales sources: FCA, Automotive News

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