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Thursday, June 12, 2014
Fiat Endless Fun Ad Campaign
Fiat debuted a new series of TV and online ads this week. The new Fiat ad campaign is called ‘Endless Fun’ and features 15 second animated GIFS that highlight specific attributes of particular Fiat models.
According to Olivier Francois, Chief Marketing Officer, Chrysler Group LLC and Fiat Group Automobiles Head of Fiat Brand, “The ‘Endless Fun’ campaign is one that only Fiat could do. This is how marketing and pop culture meet. Airing these GIFs as commercials, while a bit irreverent and unexpected, captures the uniqueness of the Fiat brand and the power social media plays upon it.”
“Open to Whatever,” shows the unexpected fun that can be had with the top down of Fiat 500 Cabrio, as someone drops into the vehicle through its open roof.
“More Space, More Fun” has the roomy 4-door Fiat 500L orbited by “planets” and its doors open to reveal the possibilities that come with that space.
The Fiat 500 Turbo “Unleash the Horses” spot highlights the performance it has under the hood by having animated horses gallop out of the engine.
The “Deal With It“ commercial reflects the overall fun of owning a Fiat 500.
The “Endless Fun” campaign can be viewed on the Fiat brand’s Tumblr page, and on the brand’s YouTube site. Fans can also submit their own GIFS to Fiat's Tumblr page using the hashtag #MyFIATUSA to have them featured on the site.
Descriptions provided by Fiat USA