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Thursday, November 7, 2013

Fiat Shows Off The 500L at SEMA

Fiat 500L Adventurer

As is the yearly tradition, Fiat and Mopar have teamed up to put together some wild looking concept cars for display at the 2013 Specialty Equipment Market Association (SEMA) Show in Las Vegas, Nov. 5-8. These custom Fiat 500Ls show what you can do with some creativity, craftsmanship and Mopar accessories. This year the folks at Mopar, the parts and accessories division of Fiat-Chrysler, are highlighting the versatility of the four-door Fiat 500L with two concept cars.


The first is called the Fiat 500L Adventurer, a rugged go anywhere looking vehicle loaded with ideas and accessories that will get the creative juices flowing in any 500L owner's mind. The other is the Fiat 500L Thalassa, a fun in the sun surf vehicle that picks up on last years Fiat 500 Beach Cruiser concept car. Some of the ideas and design proposals shown at SEMA do make it into production and fans of last year's Beach Cruiser will be happy to know the wheels from that car are now available through the Fiat parts and accessories catalog.


The following is the official description of each Fiat concept car, courtesy of Chrysler Media, plus links to read about all the other Fiats shown at SEMA over the years.

Fiat 500L Adventurer by Mopar

Fiat 500L Adventurer

The Fiat 500L Adventurer illustrates the versatility of the new five-seater, with modifications that transform the vehicle and equip it with a tough, rugged appearance.

The exterior is enhanced with bright white body paint, two-tone accent wheel flares and rockers painted in Satin Black. Color is added with Vibrance Bright Orange on the roof, which totes Mopar roof rails and a large roof basket. The vehicle sits on 18 x 7.5-inch custom concept wheels embellished with FIAT logo center caps.

A custom 500L graphic augments door panels, with the L painted orange to match the roof. Orange mirror caps, tinted taillights, tinted chrome exhaust tips, molded splash guards, and a chrome FIAT logo ring further enhance the exterior styling.

2014 Fiat 500L Adventurer

The interior is upgraded with black perforated suede Katzkin seats and Katzkin pearl leather seatbacks. Matching orange accents are featured inside as well, with orange-painted bezels and orange accents surrounding the speaker grills and steering-wheel badge. The two-tone instrument panel is black with a white leather insert. A Mopar seat back coat hanger, all-weather mats, a pedal kit, door-sill guards and a cargo organizer are included from the Mopar catalog. A performance boost is achieved with a Mopar cold-air intake and Mopar cat-back exhaust.

Fiat 500L Thalassa

Fiat 500L Thalassa

If the Fiat 500L Adventurer represents the “turf” in the FIAT presence at SEMA, the “surf” is served up by the Fiat 500L Thalassa, a variation on the Fiat 500 Beach Cruiser that was shown at the 2012 SEMA Show.

Proving that what Mopar develops as a concept one year can become a production part the next, the Fiat 500L Thalassa features new 18 x 8-inch “Beach Cruiser” wheels — a production version of the steel wheel introduced on the Fiat 500 Beach Cruiser last year. The wheels, decorated with chrome ring accents, are painted to match the Vibrance Bright Orange body color and carry FIAT retro-badged center caps.

On top, Mopar roof rails support a long roof basket — perfect for transporting a surfboard to the beach. The roof is covered in bright white, as are the mirror caps. A lowered ride height and smoked lenses and trim provide an aggressive, sleek appearance.

2014 Fiat 500L Thalassa

Inside, Mopar installed a unique towel-drying rack to fit in the rear compartment, with a unique water-protecting cargo organizer that houses wetsuits and a water jug for an impromptu street shower. Another original feature is wetsuit material integrated into the seat construction, along with Katzkin charcoal leather bolsters paired with Alcantara leather and dual Katzkin white leather stripes that run down the center of the seats.

Fiat 500 Beach Cruiser Steel Wheel


Feeding off the Vibrance Bright Orange exterior, Katzkin orange accents further elevate the interior, including a Katzkin tangerine armrest, door panel inserts, dash bezel, and Katzkin tangerine stitching on the border of the front and rear seats, steering wheel and shifter boot. A classic FIAT badge on the steering wheel provides a retro touch. A pedal kit and sill guards complete the interior, with a Mopar cold-air intake and a Mopar cat-back exhaust enabling the beach vehicle to kick up a little more sand.

Mopar-Fiat “Mobile Garage"

Mopar-Fiat Mobil Garage

Using the ProMaster H2 (High Roof) as a starting point, the Ram ProMaster demonstrates its potential versatility as a mobile garage and a weekend race-support vehicle.

The exterior pledges its allegiance to Team Mopar, with white body paint dressed up with unique Mopar graphics, including the Mopar Performance logo in grey and a Mopar Blue stripe. The ProMaster leads the way to the racetrack, pulling a Fiat 500 race car and trailer with the assistance of a Mopar hitch receiver and trailer-tow wiring harness. Unique wheels transport the ProMaster, matching the paint and design of the race-car wheels. Heavy-duty splash guards at the front and rear protect the ProMaster, and a Mopar Design badge adds flair.

The spacious cargo compartment of the ProMaster carries critical elements needed to assist a racer during weekend battles at the strip or the circle track. PSE toolboxes, bins, spare tires and other vital race equipment fill the cargo area, which is customized with Mopar Blue accents to drive home the Mopar “rolling garage” interior theme. To brighten up the cargo compartment and help locate equipment, cargo-area lighting is utilized, and a rear-cargo liner helps protect the bed from wear and tear. The ProMaster is also upgraded with a power inverter, WiFi and the Electronic Vehicle Tracking System (EVTS).

Up front, the seats receive the Katzkin treatment, with frost leather on the main seat area, surrounded by Katzkin charcoal leather, and the Mopar Blue logo embroidered on the head rests. Mopar Blue stripes, like those on the exterior, accent the inside door sills.


Fiat Accessories by Mopar


Here are just some of the accessories that are available for your Fiat at your dealer. Whether you have a 500 hatch, Cabrio, Abarth or 500L, Mopar has you covered!

Read more:


Images and press release courtesy of Chrysler Media

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